University of Geneva iTrek GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT - PowerPoint PPT Presentation

University of Geneva iTrek GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

University of Geneva iTrek The University of Geneva The University of Geneva iTrek iTrek is an intensive experience that meaningfully immerses is an intensive experience that meaningfully immerses Students Students within the Israeli innovation ecosystem. within the Israeli innovation ecosystem. ● Learn how to evaluate startup and investment decisions ● Engage with participating startups ● Learn from leading VCs and incubators/accelerators ● Hear from industry leaders, entrepreneurs and VCs ● Participate in hackathon to develop new startup ideas in partnership with the Shenkar School of Design and Wix ● Visit Tel Aviv, Jerusalem, the Dead Sea and Masada (optional) ● Enjoy Israel’s best restaurants, bars, galleries and outdoor markets GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Timeline • Sep 13 : Information session • Oct 1 : Matching startups and students and Introduction to companies • Oct 5 : First weekly call with companies • Oct 12-Dec 21 : weekly report to Instructor • Oct 19-Dec 21 : Each team meets with instructor every two weeks (either in person or via skype) • Nov 2: First Milestone (in person with instructor and VCs) • Dec 7: Second Milestone (in person with instructor and VCs) • Jan 7 : iTrek starts @ 7pm in Tel Aviv • Jan 10 : iTrek ends @ 5pm in Tel Aviv • Jan 11-Jan13 : Optional cultural tour of Israel GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Expectations ● Approx. 160 hours per group dedicated to company during fall semester. ● Deliverables: 20-25 min presentation plus final report. ● A 3 days of work in Israel (from approx. 8:30am – 5:00pm) followed by exploring other aspects of Israel. ● Weekend (Friday-Sat-Sun) devoted to culture and fun (optional). ● Our KPIs: I. Companies adopt recommendations II. Companies excited about our students III. Students view the experience as great VCs and industry experts are impressed with UniGe students IIII. GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Grading Policy • 35% Fall Semester Activities ● Milestone 1 and Milestone 2 ● Respond to milestone feedback in meaningful ways ● Discussion with instructors ● Thorough, thoughtful, and timely weekly updates • 40% iTrek ● Quality participation throughout all iTrek events ● Represent UniGe community in a positive way ● Maintain a level of professionalism throughout trip GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT • 25% Overall assessment of commitment and performance

Reading $10 on Amazon GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Logistics ● Costs: We will pay for the 3 nights of hotel. Students are responsible for other expenses . ● We are working on covering part of this course’s cost by grants from the Jerusalem Development Authority and Israel&CO ● Flights: you are responsible for your own flights. (If you book in advance flights are not expensive. For example: for those dates I found EasyJet direct flights for 150 Euros) ● January is “winter”—aka about 10-16 degrees Celsius (rain is a possibility). Jerusalem and Dessert can get colder at night. GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Examples of start-ups and challenges GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Examples of start-ups and challenges GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Investment highlights GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Hypothyroidism yields Progression despite immediate response standard of care adjunct to Carboplatin 9 months 10 months 18 months At diagnosis GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

More than correlation - causality Overall Survival by Hypothyroid Status - Time to Progression by Hypothyroid Status – Cleveland Clinic 2003,2008 Hadassah 2008 • High-grade glioma patients – High-grade glioma patients • Suppressed thyroid function – Suppressed thyroid function • Similar results to the Cleveland study – Tripled survival GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Strong intellectual property GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Multi billion TAM ($M, US market) Musli expected total available market Median OS Indication Population (months) Conservative High 411,390 $7,184M $22,751M GBM1 17,000 14.6 549 1,737 Lung BM 1 85,000 7.1 1,334 4,224 Breast BM2 25,500 7.1 400 1,267 Other BM 2 59,500 7.1 934 2,957 Lung 224,390 8.0 3,967 12,566 Additional indication: pancreatic, renal… Multi billion GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Musli’s challenge Stems from the fact that it is a combination of two known APIs (active pharmaceutical ingredient) that exist as two generic drugs for endocrinological (hormonal) diseases. Therefore, there is a risk that after Musli completes the regulatory track, and the drug is approved for marketing, we will face competition from the prescription of the two generic drugs. We believe that we have a solid strategy to minimize this risk, which we will share with the team. It is based on our patent, on the FDA approval that we are pursuing, on the GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT reimbursement, and on the planned pricing. We would

Examples of start-ups and challenges Reinventing the nail polish industry GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Nail polish has become an integral part of a woman’s appearance CFO JPMorgan Deputy mayor Singer-songwriter, Chase & Co. New York City actress, philanthropist GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Nail polish has become an integral part of a woman’s appearance However, the process of getting your nails done hasn’t advanced much in the past 100 years Leaving you with 2 options GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Getting your nails done at Home (Manually) Lack of expertise leads to frustrations about 45 min and it’s and poor results still not completely dry GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Getting your nails done at a Manicure Salon The whole process consumes about 90 min Expensive An average of Scheduling appointment, $700 / year spending driving, waiting in line, getting your nails done GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Women report they consider the process of getting their nails polished as a chore GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

A small device that gets your nails polished within 5 min (including drying) at the best quality possible. GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

SAVES TIME About 5 min for both hands GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

AUTOMATIC The device is getting the job done, while you can stay relaxed & focus on something else GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

ACCURATE Better than the best manicure technician out there – therefore, most professional outcome GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Nail polish Market estimated at $20B / year 60% Services manicure 40% salons etc.. GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Target market Professional women ages +23 Extremely busy – They care very much High They don’t have time about their looks & socioeconomic would like to be well- status dressed and groomed GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Nailo Challenge Go to market strategy and marketing strategy GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Who can I contact with questions? ● Professor Roni Michaely: rm34@cornell.edu ● iTrek Israel Program Director: ● Elysa Rapoport: lissrap@gmail.com ● iTrek TAs: TBD ● Dorit (Travel Agent) doritp@ayalagroup.co.il GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT