SLIDE 31 Cred Overview
- Cred changes the way financial institutions acquire and serve wealth management and investment advisory Next-Gen clients.
Our platform is a white-labeled tool which serves highly personalized investments to mass-affluent Millennial investors.
- Cred generates engaging portfolios to match each user's interests, values, and beliefs – while controlling for portfolio
performance and risk, deconfliction from existing investment and income risk, and more.
- Similar to the high-touch, personalized Wealth Management experience that Affluent clients receive – Cred provides a
personal process and product to mass-affluent segments, with no need for a human advisory component. The KPIs we focus on are Client and Asset acquisition, alongside a secondary metric of user engagement – a necessary component that feeds into Client Acquisition. In testing, Cred’s engaging, risk-balanced, personal portfolios increase client conversion rates by 41%.
- Progress: Cred’s platform is in POC with BNP Paribas in Paris, as well as planned pilots with additional Tier-1 banks such as
Barclays Bank (which is also an investor in Cred), KeyBank, and others.
- In 10 years, retail asset management will look very different than it does today. With a higher level of engagement and
personalization, mass-affluent clients will feel comfortable with one of the most important parts of our financial lives: our
- investments. Cred's offering is being brought to market at just the right time - enabling financial institutions to be more
effective, while helping individuals engage with and understand their investments.
- A personalized Robo-advisor platform
