Ukrainian citrus market review by Krysrtyna Kapelnitska Ukrainian - - PowerPoint PPT Presentation

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Dec 05, 2023 224 likes •355 views

Ukrainian citrus market review by Krysrtyna Kapelnitska Ukrainian market preferences European market difficulties Local production (Spain, Greece, Italy) Quickly growing market Large selection of high quality produce To grow, need Growing

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Ukrainian citrus market review by Krysrtyna Kapelnitska

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Quickly growing market Growing assortment of produce sold Citrus crops can’t grow

Ukrainian market preferences

Local production (Spain, Greece, Italy) Large selection of high quality produce To grow, need to beat others Market stagnation

European market difficulties

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Convenient logistic by sea Two key ways of delivery

1. Ref-containers
2. Consolidated ships

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FOB fruits cost Logistic costs Custom clearance payments Costs of recicling LOSSES

Transportation risks, that falls on importer’s shoulders

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Main import varieties of Egyptian oranges

1. Navel
2. Shamouti
3. Valencia
4. Baladi

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Successful promotion of Egyptian citrus: Adalia Lemons Mandarins

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Dynamics of imports 84 20 40 60 80 100 Egyptian oranges 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003

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Prices of Egyptian oranges in Ukraine (CNF), USD/T

2007 2008 2009 2010 2011 2012 2013

$360

$415 $535 $729 $574 $874 $1,050

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60 40 10

Main delivery ports of Ukraine

Odessa port Illychevsk Yuznyj

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Sales within Ukraine

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Problems at the end of the season

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