Tourism Prince George Artnership Workshop 2017 Contemporar - - PowerPoint PPT Presentation

Tourism Prince George Artnership Workshop 2017

Contemporar

• ntemporary BC Imager

y BC Imagery y

• The Wild Within (BC)
• Drawn to the Wild (Northern BC)

Imager Imagery and St y and Style yle

• Reflective / contemplative
• Genuine
• Dappled light
• Blue Blazer Skies
• Not staged or contrived
• Epic / inspiring
• Digital Ambassador Program

What is What is Tourism Princ

• urism Prince George?

e George? Tourism Prince George is an independent not-for-profit society created in January 2010 that is governed by tourism industry stakeholders through an appointed board of directors.

What is What is Tourism Princ

• urism Prince George?

e George? A stakeholder model has been adopted by the Tourism Prince George Board

• f Directors, meaning that all tourism businesses and organizations in the

Prince George area are automatically stakeholders without having to pay a membership fee.

What is What is Tourism Princ

• urism Prince George?

e George? Tourism Prince George is a marketing organization dedicated to promoting Prince George as a recognized premier all-seasons destination – a community with remarkable urban experiences surrounded by incredible wilderness opportunities.

What is What is Tourism Princ

• urism Prince George?

e George? Tourism Prince George also operates the Prince George Visitor Information Centre, a member of the BC Visitor Centre Network. It is often the 1st VIC that travellers go to as they enter from the Rockies. Tourism Prince George is also a provincial leader in visitor service innovation projects: both technological and HR projects to expand community information beyond the physical VIC.

Travellers in Princ ravellers in Prince George e George

• Regional Shopping /

Entertainment

• Regional Business
• BC / Canada Business
• Conference / Convention
• Competition
• Tree planting / mushroom picking
• Regional camping / recreation
• Long Haul Touring
• Medical / Government
• Students & Exchanges

People in the Princ eople in the Prince George VIC e George VIC

• Tree planting / mushroom

picking

• Regional camping / recreation
• Long Haul Touring
• Students & Exchanges
• Local Information Search
• No Internet access / use
• VIA Rail info
• Equipment loan
• ~5-7% of travellers
• Relocations
• Event planners
• Locals travelling out
• Local gift shoppers (ofg season)

People in the Princ eople in the Prince George VIC looking for e George VIC looking for: :

• Maps & brochures
• Washrooms
• WiFi
• Road checks
• RV & travel info
• Souvenirs
• Small gifts for family / friends /

colleagues (locals, ofg seasons) Souvenirs Souvenirs

• Low Cost
• Wildlife, moose, bears
• BC & Canadiana
• “Prince George” on it
• Keychains, pins, postcards,

decals, t-shirts Gif Gifts s

• Medium Cost
• “Prince George” on it
• Mr. PG
• Keychains, pins, postcards,

decals, t-shirts, wood, pottery, mugs, art cards, prints

Pr Product Gaps:

• duct Gaps:
• Artistic / Photo Calendar
• Artistic / Photo Viewbook
• More apparel
• “Branded” art
• Small wildlife carvings &

sculptures

• Snowglobes
• Mr. PG souvenirs

Moving F Moving For

• rwar

ward: d:

• Merchandising!!!
• More advertising
• Contemporary POS
• Transition from info to attraction

Gif Gift Shop Info: t Shop Info:

• Small budget for goods
• 25% commission

Ar Artnership tnership: :

• Public production of art
• Demonstration or interactive
• Theme: Remix PG
• At the VIC
• With the mobile VIC
• Small material support available
• Works to be displayed at an event

in autumn

• Please join the TPG Artnership

mailing list.

Discussion Discussion