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Thame Workshop Screen Tourism & Visit Midsomer
Sarah Osborne
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Thame Workshop Screen Tourism & Visit Midsomer Sarah Osborne - - PowerPoint PPT Presentation
Thame Workshop Screen Tourism & Visit Midsomer Sarah Osborne - - PowerPoint PPT Presentation
1 Thame Workshop Screen Tourism & Visit Midsomer Sarah Osborne Tourism Angles Ltd 22/06/2016 2 Tourism Angles Ltd 20/06/16 Screen Tourism Bampton Alnwick Castle About the Show Neil Ainsworth, Landlord, The Argyll Henley Visit
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Screen Tourism
Bampton Alnwick Castle
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About the Show
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Neil Ainsworth, Landlord, The Argyll Henley
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Visit Midsomer
- Website
- Printed literature
- Travel Trade
- Media
- Business Support
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2016 Forecast Unique Visitors: 225,000 2016 Forecast Total Sessions: 277,000 …and at Grey’s Court
20,000 40,000 60,000 80,000 100,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Visit Midsomer: Unique Visitor Growth
2011 2012 2013 2014 2015 2016 United Kingdom 39% United States 24% Australia 10% Germany 7% Canada 5% Netherlands 4% Sweden 3% Belgium 2% Denmark 2% France 2% Norway 2%
Visit Midsomer Total Sessions 2011 - 2016
Webstats: Visitmidsomer.com
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Midsomer trails, leaflets & guided tours
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Travel Trade & Tour Guides
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Midsomer and the media
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- S. Oxon Results: 2015
- 15,000 visitors
- £1M visitor spend
- Media reach 16M; value £380,000
- 200,000 unique visitors to website
- 40 businesses engaged in Midsomer
- Significant increase in coach groups
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Thame Workshop Visit Midsomer What can Thame do to aLract more
- f this market?
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Jean Gamester, Semaphora
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Thame Workshop Making Midsomer work for you
Sarah Osborne
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A^rac_ng Visitors
PRE-VISIT
- Midsomer Visibility on line
- Bookable Midsomer products: bed nights,
tours, meals and online purchases
- Quirky stories, twiLer, visitor reviews
DURING VISIT
- Midsomer Visibility on the ground
- DiscreXonary spend: food & drink, tours,
souvenirs, giZs, general retail, aLracXons
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Visibility Online
- The Crown, Sydenham; The Swan, Thame
- The Peacock, Henton; The Six Bells, Warborough
- Loddon Brewery, Dunsden; visit-henley.com
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Businesses benefi_ng from Midsomer
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Mary Rumsey, Owner, Rumseys Chocolaterie
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Accommoda_on
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Sue & Tim Soar, Owners, Long Crendon Manor
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Midsomer Merchandise
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Visit Midsomer What can you do to aLract more of this market?
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Jean Gamester, Semaphora
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Visit Midsomer The chance to grow a new market
Helen Johns: helen.johns39@gmail.com 07717 434983 Sarah Osborne: sarah2108@msn.com 07787122050 Jean Gamester: jean@semaphora.com 07877 970250
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