TOURISM OVERVIEW St. Augustine Sunrise Rotary Tourism Clean. - - PowerPoint PPT Presentation

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Jan 16, 2023 297 likes •434 views

TOURISM OVERVIEW St. Augustine Sunrise Rotary Tourism Clean. Healthy. Enduring. SJC Tourism Development SJC Board of County Commissioners Tourism Development Council TDC ADMIN & SPECIAL USES LEISURE & VCB / DESTINATION ARTS,

SLIDE 1

TOURISM OVERVIEW

St. Augustine Sunrise Rotary

SLIDE 2

Tourism

Clean. Healthy. Enduring.

SLIDE 3

SJC Tourism Development

VCB / DESTINATION MARKETING DIVISION SJC Board of County Commissioners Tourism Development Council TDC ADMIN & SPECIAL USES LEISURE & RECREATION DIVISION ARTS, CULTURE & HERITAGE DIVISION

SLIDE 4

Tax Collector 2%

Destination Marketing 44% Arts, Culture, Heritage 15% Leisure & Recreation 15%

Admin. &

Special Uses 24%

$9.4M TDT Collections in 2015

SLIDE 5

77%

7% 4% 5% 5% 1% 1%

Advertising Sales Fulfillment

Publicity

WebDev/eCRM Promotion

Research

Reinvesting in Tourism

SLIDE 6

Advertising

SLIDE 7

FLORIDAS HISTORIC COAST

Spent a Total of

$1.7 Billion in SJC

$652 Million in

Tourism Payrolls

19.5%

MORE VISITORS

Supported

29,051 Jobs

2015 ST JOHNS COUNTY VISITORS

Paid $167

Million in State

& Local Taxes

97.3% of Visitors’

Expectations were met

r exceeded

UP 25% UP 6.3% UP 4.8%

SLIDE 8

NEW BUSINESS LICENSES

217 New Businesses since 2012

ST. AUGUSTINE SHIPYARD

ALDI ULTA CHIPOTLE METRO DINER BAILEY CHIROPRACTIC TERRA & ACQUA NONA BLUE THRIVE CHIROPRACTIC THE RED SABLE PET PARADISE LOWE’S AL’S PIZZA SOUTHERN CINEMA DESIGN SALT LIFE

SLIDE 9

Local Tourists

SLIDE 10

Travel Sentiment Index (TSI) highest since survey commencement

Looking Ahead

Leisure Travel Climate

SLIDE 11

LODGING INDUSTRY INVESTMENTS

EMBASSY SUITES ST. AUGUSTINE BEACH MARKER 8 HOTEL SHIPYARD HOTEL HOTEL SAN MARCO CORDOVA INN

ST. AUGUSTINE HOTEL & SUITES

WYNDHAM GARDEN HOTEL

SLIDE 12