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HD Radio
TM Technology
Rising Through the Ranks – 2015 Nashville, TN
Joe D'Angelo Senior Vice President, Marketing and Broadcast August 2015
TM Technology HD Radio Rising Through the Ranks 2015 Nashville, TN - - PowerPoint PPT Presentation
TM Technology HD Radio Rising Through the Ranks 2015 Nashville, TN - - PowerPoint PPT Presentation
TM Technology HD Radio Rising Through the Ranks 2015 Nashville, TN Joe D'Angelo Senior Vice President, Marketing and Broadcast August 2015 HD Radio Consumer Campaign HD Radio Consumer Campaign SEEN BY OVER 8 MILLION NEW CAR BUYERS HD
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HD Radio Consumer Campaign
SEEN BY OVER 8 MILLION NEW CAR BUYERS
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HD Radio: By the Numbers
- 2,099 U.S. radio stations currently
- n-air
- 1,675 HD2/HD3 channels
- 3,774 digital radio programs
across the country
Over 25 million HD Radio Receivers in Use Today
Every 4 seconds, an HD Radio-equipped vehicle is SOLD
ALL major automakers in the U.S. are currently
shipping vehicles with HD Radio Technology There are over 200 different HD Radio equipped vehicle models available today
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HD Radio: Coverage Across the Country
- Virtually 100%
coverage of the top 100 metros
- 90% of U.S. population
live within reception distance of an HD Radio station
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Vehicle Brands (Chevy, Ford etc.) Vehicle Models (Malibu, Focus etc.) HD Radio Technology Standard
- All major auto brands offer factory-installed HD Radio Technology
The Battle For The Dash
2010 2011 2012 2013 2014 2015 Y-T-D 28 154 67 16 86 36 21 109 61 92 36 198 33 166 76 36 207 105
All data calendar year
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- Percentage of new cars delivered with factory-installed HD Radio receivers
2005 - 2010 2011 2012 2013 2014 2015
The Battle For The Dash
6% 14% 26% 33% 40% 43%
YEAR TO DATE
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HD Radio Experience: The Digital Dash
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Source: Nielsen Audio NRD Database Persons 12 Total U.S.
38,800 2,486,600 1,856,600 2,949,400 73,900 92,400 56,400 4,081,900 113,600 4,764,400 127,600 5,212,400 5,783,000 135,200
534 Stations 536 Stations 549 Stations 556 Stations 582 Stations 604 Stations 650 Stations
Fall 2011 Spring 2012 Fall 2012 Spring 2013 Fall 2013 Spring 2014 Fall 2014
AQH Persons Weekly Cume Persons
- HD Radio multicast-only listening (HD2, HD3 & HD4 channels only)
(Includes listening on analog translators)
- AQH Persons grew 348% since Fall 2011
- Weekly Cume Persons grew 312% since Fall 2011
That’s 21% Cume Persons Growth Fall 2013 – Fall 2014!
348% 312%
12.1 Million HD Radio Receivers 22.1 Million HD Radio Receivers 18.3 Million HD Radio Receivers 15.2 Million HD Radio Receivers 9.0 Million HD Radio Receivers 7.1 Million HD Radio Receivers 5.2 Million HD Radio Receivers
HD2/HD3 Audience Growing
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What does it mean across the country?
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What does it mean across the country?
Page 5 – Total USA Page 6 – Total USA
- Number of HD Radio
equipped vehicles in the USA
- Percentage of HD Radio
equipped vehicles in the USA
- Weekly time spent listening to HD Radio
equipped stations across the USA
- Weekly time spent listening to HD Radio
equipped stations across the USA – In-car
- Hours of weekly HD Radio Listening in-car on a
digital radio receiver
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What does it mean to you in your market?
Page 7 – Total DMA Page 8 – Total DMA
- Number of HD Radio
equipped vehicles in your DMA
- Percentage of HD Radio
equipped vehicles in your DMA
- Weekly time spent listening to HD Radio
equipped stations in your DMA
- Weekly time spent listening to HD Radio
equipped stations in your DMA– in-car
- Hours of weekly HD Radio Listening in-car on a
digital radio receiver in your DMA
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HD Radio: In State Promotions
Educating Consumers – Supporting Radio
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HD Radio: In State Promotions
Educating Consumers – Supporting Radio
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RTR Graduate Case Study
Emily Hunt, Sales Manager Bonneville: Salt Lake City Event: 2015 Songwriter’s Summit Partners: BMI, Sound Warehouse and iBiquity Digital
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JOSEPH D’ANGELO - SVP, MARKETING - DANGELO@IBIQUITY.COM (O) 443 539 4352 - (C) 908 642 0693