RADIO RADIO Ca Cate tegor gory y Br Breakdo eakdown wn - - PowerPoint PPT Presentation

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radio radio

RADIO RADIO Ca Cate tegor gory y Br Breakdo eakdown wn - - PowerPoint PPT Presentation

Aug 22, 2022 161 likes •678 views

This i his is s your br our brain ain on on RADIO RADIO Ca Cate tegor gory y Br Breakdo eakdown wn Radio Radio Cr Crea eativity tivity Radio makes the difference Canadian Radio Study partnering with the largest companies

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This i his is s your br

ur brain

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RADIO RADIO

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Ca Cate tegor gory y Br Breakdo eakdown wn

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Radio Radio Cr Crea eativity tivity

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Radio makes the difference

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Canadian Radio Study partnering with the largest companies in Canadian Media

Exclusively available through CBS Respondent database 42,000+ - 14 Categories – 50 Advertisers

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TV Digital Social Magazine Newspaper

TEST Group – Exposed to all media including RADIO

RADIO

Out-of-Home

Methodology

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CONTROL Group – Exposed to all media EXCEPT radio

TV Digital Social Magazine Newspaper Out-of-Home

Methodology

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Measures

Brand awareness
Campaign awareness
Advertising awareness
Brand connection
Purchase consideration

Results consistently prove that

Radio is the Differentiator

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Results

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Have you seen or heard any ads for <insert brand> within the last 4 weeks?

Campaign Awareness

141

Index

Consumers exposed to radio advertising as part of the media mix are 41% more likely to recall any advertising for the brand!

Source: radioGAUGE Canada December 2018-Combined results 42,800 respondents

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Category Overviews

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Automotive

Brand Connection Campaign Awareness Brand Consideration

165 139 144

Index

Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

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eCommerce

Brand Connection Campaign Awareness Brand Consideration

121 147 129

Index

Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

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Financial

Brand Connection Campaign Awareness Brand Consideration

146 152 150

Index

Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

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Retail

Brand Connection Campaign Awareness Brand Consideration

144 127 125

Index

Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

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Furniture

Brand Connection Campaign Awareness Brand Consideration

154 125 117

Index

Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

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Auto Aftermarket

Brand Connection Campaign Awareness Brand Consideration

141 145 128

Index

Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

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Grocery

Brand Connection Campaign Awareness Brand Consideration

121 114 128

Index

Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

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Restaurants

Brand Connection Campaign Awareness Brand Consideration

120 134 149

Index

Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

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Home Improvements

Brand Connection Campaign Awareness Brand Consideration

177 171 139

Index

Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

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Lotteries

Brand Connection Campaign Awareness Brand Consideration

119 156 135

Index

Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

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Packaged Goods

Brand Connection Campaign Awareness Brand Consideration

152 147 165

Index

Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

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Gas Stations

Brand Connection Campaign Awareness Brand Consideration

202 145 144

Index

Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

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Telcos

Brand Connection Campaign Awareness Brand Consideration

124 160 157

Index

Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

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You get what you pay for! Additional Findings

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Simone Lawrence Director, Insights Canadian Broadcast Sales simone@radiocbs.com www.radiocbs.com