RADIO RADIO Ca Cate tegor gory y Br Breakdo eakdown wn - PowerPoint PPT Presentation

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Ca Cate tegor gory y Br Breakdo eakdown wn

Radio Radio Cr Crea eativity tivity

Radio makes the difference

Canadian Radio Study partnering with the largest companies in Canadian Media Exclusively available through CBS Respondent database 42,000+ - 14 Categories – 50 Advertisers

Methodology TEST Group – Exposed to all media including RADIO RADIO TV Digital Social Magazine Newspaper Out-of-Home

Methodology CONTROL Group – Exposed to all media EXCEPT radio TV Digital Social Magazine Newspaper Out-of-Home

Measures • Brand awareness • Campaign awareness • Advertising awareness • Brand connection • Purchase consideration Results consistently prove that Radio is the Differentiator

Results

Campaign Awareness Consumers exposed to radio advertising as part of the media mix are 41% more likely to recall any advertising for the brand! 141 Index Source: radioGAUGE Canada December 2018-Combined results 42,800 respondents Have you seen or heard any ads for <insert brand> within the last 4 weeks?

Category Overviews

Index Campaign 165 Awareness Brand 139 Connection Brand 144 Consideration Automotive Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

Index Campaign 121 Awareness Brand 147 Connection Brand 129 Consideration eCommerce Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

Index Campaign 146 Awareness Brand 152 Connection Brand 150 Consideration Financial Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

Index Campaign 144 Awareness Brand 127 Connection Brand 125 Consideration Retail Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

Index Campaign 154 Awareness Brand 125 Connection Brand 117 Consideration Furniture Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

Index Campaign 141 Awareness Brand 145 Connection Brand 128 Consideration Auto Aftermarket Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

Index Campaign 121 Awareness Brand 114 Connection Brand 128 Consideration Grocery Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

Restaurants Index Campaign 120 Awareness Brand 134 Connection Brand 149 Consideration Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

Home Index Campaign Improvements 177 Awareness Brand 171 Connection Brand 139 Consideration Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

Lotteries Index Campaign 119 Awareness Brand 156 Connection Brand 135 Consideration Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

Index Campaign 152 Awareness Brand 147 Packaged Connection Goods Brand 165 Consideration Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

Index Campaign 202 Awareness Brand 145 Connection Brand 144 Consideration Gas Stations Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

Index Campaign 124 Awareness Brand 160 Connection Brand 157 Consideration Telcos Source: radioGAUGE Canada December 2018- Combined results 42,800 respondents

Additional Findings You get what you pay for!

Simone Lawrence Director, Insights Canadian Broadcast Sales simone@radiocbs.com www.radiocbs.com