RADIO SATELLITE FINLAND RADIO STATIONS FOR PEOPLE WHO LISTEN 0 2 - - PowerPoint PPT Presentation

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Jan 25, 2023 127 likes •344 views

RADIO SATELLITE FINLAND RADIO STATIONS FOR PEOPLE WHO LISTEN 0 2 Executive summary Radio Satellite Finland is the only radio corporation that represents two of the largest niches in Finland - Russian and English speakers. Our music consists of

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RADIO STATIONS FOR PEOPLE WHO LISTEN

RADIO SATELLITE FINLAND

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Radio Satellite Finland is the only radio corporation that represents two of the largest niches in Finland - Russian and English speakers. Our music consists of classic rock hits and contemporary classics. Our mission is to connect our listeners with local and international news, events, concerts and festivals, as well as organisations and businesses. Furthermore, people come to Finland, listen and then take us home, meaning we are exporting around the world! The goal is to be known as the most engaging and innovative radio station, both locally and globally. We are the ambassadors of Finland!

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Executive summary

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We are growing and attracting a variety of listeners from all around capital city region, as well as Turku and nationwide. Our listeners truly engage with our stations by staying tuned, at times, for more than 300 minutes. That is one of the highest rates in Finland!

QUICK FIGURES

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SPIRIT FM RADIO SPUTNIK

18 000 / week 1/3 academic in a relationship

2 4 6 8 15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 +

20 000 / week

55% 55%

1/3 upper white collar 70% 2 or more/household

2 4 6 15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 + Only Finnish speakers! Only Finnish speakers!

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IT'S TIME TO THINK OUTSIDE OF THE BOX

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AND ENGLISH CONNECTS THEM ALL ONE WAY OR ANOTHER.

We have noticed, that many businesses use English language in their business communications and customer

service. It is also very popular language withing the

Millennials and Generation Z. Spirit FM is aiming to concentrate on these generations (everyone under 37), because there is a market gap and desire for internalisation. We believe and know, that Gen Z and Millennials are looking for something new to relate to, engage with and identify with. And we want to deliver it.

FINLAND IS NO LONGER DUALLINGUAL

IT'S MULTILUNGUAL

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Our unique shows and personality- packed hosts help the stations to grow. Our partnerships are wisely selected to enable growth and visibility for both parties. Now we have new targets, new goals and a completely new vision for the future.

WHY CHOOSE US?

We are the only radio corporation in Finland that reaches a greater cross section

f society. Our

listeners are local and international, well-educated and wealthy. These listeners have been engaging with Spirit FM for the past two years and Sputnik has been the main radio station in Finland for Russian tourists.

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A GREAT OPPORTUNITY

Currently, we are re-branding and re- launching both of our radio stations. We have been outside our studio at several events and exhibitions, and found that that is the key for success, because it's about transparency,

pportunity to take part and openness

for our listeners and businesses. After we've received positive feedback from our live broadcasts at exhibitions, we aim to continue delivering what our listeners want, by going exactly where they are.

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Helsinki Messukeskus Events + 500 000 visitors during big exhibitions Festivals in Finland 2 164 762 visitors in 2016 Various sports events in Finland + 400 000 31,7 million Russians travelled in 2016, and Finland is their second travel destination 7,7 million Tourists in Finland in 2016

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3000 30k 83

WEBSITE

SPIRIT FM ONLINE TRAFFIC

We're receiving app. 300 engaged visitors a day and over 3000 page views/week, for over 3 minutes/session!

DARK SOCIAL

On average, studio receives 83 private messages, emails and phone calls from

ur listeners from Mon to Fri - and we

reply to them all!

SOCIAL MEDIA

Spirit FM uses Facebook, Instagram and Twitter. Our listeners mostly engage through Facebook posts, videos and the Live function. We reach app. 30 000 people monthly.

SLIDE 9 Our top visitors are from: Finland USA Sweden Russia Estonia Rest of the world Facebook: Followers Reach Engagement < 6 600 < 28 000 < 7 600 80% 4.5% 3.6% 1.7% 1% <1%

June

WEBSITE TRAFFIC

Most of our website visitors come from Finland, but to our surprise, we reach relatively large amount of listeners and followers from USA and Sweden. Most of the listeners search for news and events, as well as listen to our station through website.

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WEBSITE & SOCIAL ADVERTISING, SPONSORSHIP & COMPETITIONS

We offer variety of visibility to our

nline media.

To our listeners, we arrange weekly competitions chance to win amazing prizes given by our sponsors and partners. We have had prizes from Neste Rally, Helsinki Fashion Week, Säsöng Pop- up, Exhibitions, 5-star Hotels and newest Orion Cinema. We stay active on online media, and therefore we can manage your visibility for you.

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VISIBILITY, IMAGE AND BRANDING

CONNECT WITH LOCAL AND INTERNATIONAL AUDIENCE.

Radio is a great platform for re-marketing, reaching out to new audiences and for strengtening relationships with existing customers. We have been approached by international radio stations who are interested in our content, which we aim to export next year.

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MEET OUR HOSTS ON SPIRIT FM

Craig Houston James Price Jessica Dohmen Jabby Dickson Kimmo Wilska - The News Guy

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CRAIG HOUSTON

This sports guy comes from the Highlands of Scotland - where men are men, offensive, arrogant and irritating. Craig has been titled as a decent c**t at the office - given he dosn't always engage his brain before

pening his mouth - but he's still lovable

and adorable.

Lada called Svetlana True Scotsman Wordsmith Sports Bible Nominated and shortlisted for Radio Host of the Year

Happy Hour & Game On

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JAMES PRICE

Eats music for breakfast and movies for

dessert. Our geeky and nerdy

Englishman is knowledgeable and a passionate rock and metal music fan. One of life's good guys, who somehow manages to pull off checkered shoes. His fans send him Star Wars and Lego toys - at least that's what he told us.

Knows the music scene Movie Guru Has a unique style Beardy Nominated and shortlisted for Radio Show of the Year.

Midday Run & Gig Guide

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JESSICA DOHMEN

This tiny Belgian is a fashonista, food guru and scatter-brained culture

vulture. Has a habit of collecting on air

phrases and nicknames, from Jason to Doomies and many in between. Her flaws are what make our listeners fall in love with her, not to mention that sexy French accent!

Be-y-tiful Never shirks a challenge Polyglot Active and always

n the run!

hello

Happy Hous Show & On The Town

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JABBY DICKSON

He may look as though his head is on upside down, but it is definitely screwd

n. Our resident petrolhead can often

be found telling people 'there's no such thing as can't, only how', and constantly finds solutions to seemingly impossible

situations. Oh, and he's a raging

Scotsman as well!

Is not afraid to get his hands dirty Loves everything that carries an engine True Petrolhead Tech savvy for sustainability

Wake Up Finland & Far Beyond Driven Show New blood as a host.

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Our collaboration options will get you visibility, engagement with the target audience and more importantly trust and tranparency that listeners and viewers seek from brands and businesses.

WE ARE READY TO HEAR YOUR THOUGHTS! Show intro and outro / 6+6 Mentions Interactive engagement Banners at hosts/show site

RADIO SHOW

Ads during the day and weekends, 12 times Social media ads. Website ads Links to bookings/tickets...

RADIO STATION

Logos on cars/tents Your promotional material Product placements Articles / Blog posts Radio ads

RADIO STATION EVENTS

COLLABORATION

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Trailer video: https://youtu.be/Xgu_8h8xSx8

ENGAGING WITH OUR LISTENERS IN A COMPLETELY NEW WAY

We are aiming to travel all around Finland in 2018, visit events, concerts and festivals with a mobile radio station! And when the time is right - we will go international!

Mobile Radio Station

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Maria Dickson PR & CMO +358 46 812 8129 maria@rsf.fi

W W W . R S F . F I

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thank you.

we look forward to working with you.