ThumbAd Mobile Media and Advertising @mobilmannen How can brands - - PowerPoint PPT Presentation

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ThumbAd Mobile Media and Advertising @mobilmannen How can brands - - PowerPoint PPT Presentation

Apr 06, 2024 411 likes •745 views

ThumbAd Mobile Media and Advertising @mobilmannen How can brands and publishers succeed with targeted mobile advertising? ThumbAd Digital ads distribution on MOBILE | DESKTOP | VIDEO | SOSIAL Actionable Data | Algorithms | Real Time

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Mobile Media and Advertising

@mobilmannen

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How can brands and publishers succeed with targeted mobile advertising?

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MOBILE | DESKTOP | VIDEO | SOSIAL

Digital ads distribution

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Actionable Data | Algorithms | Real Time

FORECASTING on your target audience

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2013

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“A variety of solutions have emerged to solve mobile’s cookie problem: client log-in, app SDKs (Software Development Kits), and mobile Web behavioral data to name a few. Tie a shiny bow around all of that with geo-location, and we’ve begun to master mobile”. Alex LePage, 21st May 2015 _ Marketing Land

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What we do?

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Relevant Audience

Ads served spot on, to the ideal user, freshly contextual and perfect timed

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Big Data is the key!

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1,935,725

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*unique individuals every day

*46,6% population 16+ Norway

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Architects

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Unique Audience

Extraordinary Insight

1,935,725

daily unique users…

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Supply, Data & Tech Partnere

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Real value in every marketing dollar spent

Reach & Targeting

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Cases 2015

BRAND COMBO INVOLVE

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Audience: Females age 16-29 Platform: Tablet 3,128,413 Impressions

[61,8% hit in the target audience per day]

106,307 YouTube 0,33%

BRAND

HP

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Guerrilla campaign with broad reach, opt-in mail address and benefit from employee discounts 2 475 817 impressions in 60 hours 4,248 clicked 494 sign ups 10,8% conv

COMBO

expert.no

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40 60 80 100 120 NOK - NOK 500 NOK 1 000 NOK 1 500 NOK 2 000 NOK 2 500 Week 1 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12

ThumbAd INVOLVE Product - How it Works!

CPA Conversions

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KPI to sell mid week tickets for a cruise line 3,647 241,490 unique persons [GEO] 3,866,628 relevant imps

INVOLVE

axofinans.no

INVOLVE

expert.no Cruise Line

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100 150 200 250 300 NOK 000 NOK 100 NOK 200 NOK 300 NOK 400 NOK 500 NOK 600 NOK 700 5/23/15 5/24/15 5/25/15 5/26/15 5/27/15 5/28/15 5/29/15 5/30/15 5/31/15 6/1/15 6/2/15 6/3/15 6/4/15 6/5/15 6/6/15 6/7/15 6/8/15 6/9/15 6/10/15 6/11/15 6/12/15 6/13/15 6/14/15

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CPA Total Conversions

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KPI: Sell pizzas on dominos.no 744 6,29% 205,686 - 227,337 unike personer

i Oslo & Skien

INVOLVE

axofinans.no

INVOLVE

expert.no Domino´s

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RETARGETING | SEARCH RETARGETING | PROSPECTING | IP TARGETING GEO TARGETING | AUDIENCE TARGETING | CONTEXTUAL TARGETING SITE LIST TARGETING | DYNAMIC CREATIVE OPTIMIZATION 
 FACEBOOK EXCHANGE TARGETING | EXPANDABLE ADS

Exciting features

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Relevant Impressions

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Publishers:

Take ownership on Rich media formats within your own mobile space Understand your audience and price it accordingly!

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henning@thumbad.com +47 456 15 766 ThumbAd AS | Hegdehaugsveien 24, N - 0352 OSLO

Thank you!