Native Ads Native display ads go across all devices and match the - - PowerPoint PPT Presentation

Native Ads Native display ads go across all devices and match the look, feel and visual context of the website or app where they are seen.

Why are Native Ads so popular? They get higher click through rates and aren’t typically blocked by ad blocking software.

Your ads could be any of hundreds of formats depending

• n the device and website or app where it appears.

It’s created in real time to match the format of where it is appearing.

Targeting Options For Native Ads ▪Behavioral Categories – 2,000

targeting categories of demographics, behaviors, and interests we can choose from to match who you want to reach You tell us the geographic area you want to reach then we target people using:

Native Targeting Categories:

Drug Laws Drunk Driving Law Family Law Intellectual Property Labor and Employment Law Inheritance and Estate Planning Personal Injury Accident and Personal Injury Law Bankruptcy Business and Corporate Law Constitutional Law and Civil Rights Criminal Law Estate Planning Financial Business Decision Makers Accidental Death & Disability Legal Services Pain Management Tax Services Vehicle Codes & Driving Laws

Targeting Options For Native Ads ▪Keywords – target a list of up to 500

keywords related to your business, and show Native ads on the web pages where they appear You tell us the geographic area you want to reach then we target people using:

Native Keyword Targeting works by targeting people who go to webpages that contain your keywords and showing them “native” ads…

Targeting Options For Native Ads

You tell us the geographic area you want to reach then we target people using:

▪Artificial Intelligence (AI) – Using

machine learning to target consumers based on who is engaging with your ad

AI: How Does It Work?

Targeting Options For Native Ads: ▪Retargeting– Following people after

they leave your website and showing them your native ad, across all devices

Targeting Options For Native Ads: ▪Your Email List – target people on your

email list with Native ads when they browse online on websites and apps

▪Lookalike Audience – target people

with similar characteristics to those on your email list with a “lookalike audience” You tell us the geographic area you want to reach then we target people using:

People spend 25% more time with native ads over traditional ads

Source: https://b2b.oath.com/c/verizon-media-state-?x=SZofE9

Mobile Conquesting Using location based, demographic, and behavioral targeting to reach consumers with display and video ads on their mobile devices.

Offline Behaviors Online Behaviors

Targeting people who have shown specific behaviors

• nline or are in a certain

demographic Targeting people by where they have been tracked with their phone recently such as a location, business, or specific brand name store

Targeting Options For Mobile Conquesting:

You tell us the geographic area you want to target – then we layer in:

Example Targeting Categories:

Attorney Attorney-Bar Association Attorney Referral Service Attorney Service Bureau Drug Abuse/Addiction Info & Treatment DUI Driving Schools Environmental Attorney Health & Accident Insurance Law Books Legal Clinics Legal Services Pain Control Real Estate Law Unemployment Services Workers Compensation Consultants

Geo-fencing around ANY location - Doctor’s Offices, Hospitals, Types of Businesses (see next page!)

Target people in real time while at your competitors or specific locations or events Continue to target people after they leave the locations we are geo-fencing Continue to target people after they leave the locations we are geo-fencing and target those people’s neighborhoods

Geo- Retargeting Geo- Fencing

Geo-Retargeting Lookalike

Add In Additional Ways To Target!

Your ad could be any of these display sizes… FULL SCREEN ad size available too!

You can have distance to your location (or closest location), phone number, and/or address dynamically inserted

You’re 2.3 miles away 1112 Main Street 206-555-1212

Add in video! :15 - :30 video ads available to run in combination with your display ads.

Facebook & Instagram Ads

Showing your display or video ads across all devices

• n Facebook and Instagram

and on any of the Facebook advertising platforms

Where We Can Run Your Ads:

Our FACEBOOK PREMIUM includes all these options!

“When advertising across the entire Facebook family of apps, conversion rates were 8x higher than audiences only exposed to placement on Facebook.”

Source: Facebook IQ Study, “Optimizing Direct Response Campaigns”

Ads run in the New Feed of the user you are targeting, across all devices and look like posts. Single image or carousel, display or video. Thousands of targeting categories available.

Facebook News Feed Ads

Facebook Messenger ads are mobile display only (no video) and can be single image or carousel. Thousands of targeting categories available. Uses the same creative that is running for your Facebook News Feed campaign.

Facebook Messenger Ads

“Messenger” is Facebook’s mobile instant messaging app and ads appear between text conversations.

Extend your reach BEYOND Facebook, target those users when they are on other apps and websites Facebook has partnered with!

Facebook Audience Network (FAN)

Uses the same creative that is running for your Facebook News Feed campaign and formats the ad to fit the website or app where it is appearing. Single image or carousel, display or video, thousands of targeting categories.

“Instant Articles” load instantly in the News Feed of the user. Your ad appears within the publisher’s article, while staying on Facebook.

Facebook News Feed Instant Articles Ads

Single image or carousel, display or video, thousands of targeting categories. Uses the same creative that is running for your Facebook News Feed campaign.

Reach people when they are in the mood to buy! Ads appear when the user browses Marketplace.

Facebook Marketplace Ads

Uses the same creative that is running for your Facebook News Feed campaign. Single image or carousel, display or

• video. Thousands of targeting

categories available.

The ad that appears uses the same creative as your Facebook News Feed campaign, but formatted differently.

Facebook Stories Ads

Stories appear at the top of the News

• Feed. Your ad can appear in between

people’s “Stories” which are photos or video that disappear after 24 hours. Single image or video, thousands of targeting categories

This is the “Story”

Ads run in the News Feed or Stories

• f the users you are targeting. Single

image or carousel, display or video. Thousands of targeting categories available.

Instagram News Feed Ads & Stories

Instagram is a mobile app that enables its users to take pictures and videos, and share them with others.

Types Of Ads We Can Run (Display Or Video):

Facebook & Instagram News Feed Carousel Ads

Thousands of targeting categories are available. Showcase up to 10 images/videos as the user swipes through, each panel links to any of your website pages

Choose Call-To- Action buttons:

• “Call Now”
• “Send Message”
• “Learn More”

And many more!

With Facebook “Collection Ads” people who tap on your ad can browse multiple images on their mobile phone. When tapped, the ad opens to a full screen landing page where the user can scroll through up to 10 images or videos that link to your website.

Facebook & Instagram News Feed Collection Ads

Thousands of targeting categories are available. Customizable call to action button.

We can create an Event Response ad and it links to an Event Page on your Facebook Business Page (not your website) If users click the “Interested” button they get reminders about the event Single image ads or video (no carousel) Event Response ads are done in combination with regular News Feed ads that DO link to your website

To Promote Your Event - Use Facebook Event Response Ads Thousands of targeting categories are available.

The job applicant clicks on the APPLY NOW button and it takes them to your Facebook Jobs Page where they can apply right on Facebook and the form is sent to you!

Facebook & Instagram News Feed Job Listing Ads

Ads can be carousel or single image, display or video and link to your Facebook Jobs Page Job Listing ads are done in combination with regular News Feed ads (carousel or single image) that DO link to your website

Ads that look like a post from our Facebook page that feature your business. The ads appear in the News Feed of the people you want us to target with your ads. Ads can be single image, carousel, display or video.

Facebook & Instagram News Feed Branded Content Ads Thousands of targeting categories are available.

Example Targeting Categories:

Lawyer (interested in) Immigration lawyer (interested in) Personal injury lawyer (interested in) Criminal defense lawyer (interested in) Defense – legal Legal case Legal separation Law Trust law Estate law Labor law Corporate law Law firm Divorce Target by job titles Target by name of employer Target by type of job industry Work accident Workers compensation

Target a “Custom Audience” where we take your list of emails, or phone numbers, or full names and zips – and show your ad ONLY to those people when they are on Facebook or Instagram. We can use your list to also target a Lookalike Audience!

“If I have a Facebook company page – why do I need to do Facebook advertising?”

“Increasingly Facebook is saying that you should assume a day

will come when the organic reach (to your page fans in their news feed) is zero”

Source: Advertising Age Source: www.socialbakers.com

“If I buy Facebook ads on my own, why do I need you?”

behavioral contextual contextual

retargeting

Household IP Targeting Taking your list of household addresses and finding their IP addresses and showing your display

• r video ad only to

those people, across all devices.

“Direct Mail For The Internet”

How Does It Work?

We match those to the household’s internet connection

• IP Address

Your ads are only shown to those households List of household street addresses and names

• 2. Any data list that can be

purchased from a database vendor.

• 1. Any data list you have.
• Current customers
• Past customers
• A lead list

We just need street address and zip code (first and last name if possible).

The problem with Direct Mail is: ✓ Poor frequency (one time shot) ✓ Expensive to create and print ✓ Expensive to mail ✓ Easy to miss ✓ Hard to track

Why Household IP Targeting Is More Effective Than Direct Mail

Instead of reaching a household ONE time with Direct Mail Why Household IP Targeting Is More Effective Than Direct Mail You could reach a household 25-50 times a month with IP Targeting!

Return On Investment With “Match Back” Reports

We match those against the list of people we are IP Targeting for you Each month you provide us with an Excel sheet of your “sold list” You see how many customers were from the IP Targeted ads!

Artificial Intelligence Targeting (AI)

Showing your display or video ads to people across all devices, using machine learning to target consumers based

• n who is engaging

with the ad.

AI: How Does It Work?

Following people after they leave your website and showing them your display or video ad, across all devices. Retargeting

We Use Frequency Caps and Conversion Tags! We Do Retargeting Without Making Your Customer Feel Like This:

Showing your display

• r video ads on

webpages that contain keywords related to your business, across all devices. Keyword Targeting

Keyword Targeting works by targeting people who go to webpages that contain your keywords…

Source: www.dmn3.com/dmn3-blog/ paid-vs.-organic- search-which-is-better

Keyword Targeting is NOT Google Ads/Pay-Per-Click Only 10% of searchers click on paid ads

We can target a list of up to 500 keywords

With Keyword Targeting we are NOT showing ads on Google, we’re showing your ads on websites that people click to that contain your keywords

Keyword Targeting can be done with video pre-roll ads – just like with display ads. This client is targeting the keywords “traffic accident”

Keyword Targeting can be done for ANY type of legal category: ▪ Personal Injury ▪ Workforce Injury ▪ Workforce Discrimination ▪ Criminal Defense ▪ DUI ▪ Accident ▪ Divorce ▪ Family Law ▪ Estate Planning ▪ Immigration ▪ Bankruptcy

Showing your display or video ads to specific consumers based on their previous on-line behavior, across all devices. Behavioral Targeting

Consumers visit websites and their behaviors are tracked. Actions such as: website visits, page views, clicks, searches, repeat visits, time spent, etc. This info is compiled into Behavioral Categories we can target with ads.

Behavioral Targeting Categories:

Drug Laws Drunk Driving Law Family Law Intellectual Property Labor and Employment Law Inheritance and Estate Planning Personal Injury Accident and Personal Injury Law Bankruptcy Business and Corporate Law Constitutional Law and Civil Rights Criminal Law Estate Planning Financial Business Decision Makers Accidental Death & Disability Legal Services Pain Management Tax Services Vehicle Codes & Driving Laws

Video Ads Targeting people with video ads when they are

• nline, across all

devices.

Advertisers will increase their digital video advertising budgets on average, 25% over last year.

Source: https://www.iab.com/wp-content/uploads/2019/04/IAB-Video-Advertising-Spend-Report-Final-2019.pdf

How Can Your Video Ad Be Used Online?

Your reports show how many people watched 25%, 50%, 75%, and 100% of your video ad.

(Not available for Mobile Conquesting, Facebook and Instagram)

Targeting Categories (:15 or :30 Pre-Roll ad)

Ages M/F: 18-24, 25-34, 35-44 45-54, 55-64, 65+ Accident & Personal Injury Law Adoption African-Americans Aging & Geriatrics Alcoholic Beverages American Football Anxiety & Stress Apartments & Rentals Apparel Army Assisted Living/Long Term Care ATMs & Branch Locations Auto Financing Auto Insurance Auto Interior Babies & Toddlers Bankruptcy Bargain Hunters Bars, Clubs & Nightlife Baseball Fans Beauty & Fitness Beer Bridal Wear Business Professionals Campers & RVs Car Audio Charity & Philanthropy Christianity Cosmetic Procedures Coupons & Discount Offers Debt Collection & Repo Discount & Outlet Stores Doors & Windows Events & Listings Eye Exams & Optometry Eyeglasses & Contacts Eyewear Family & Relationships Family Vacationers Family-Oriented Activities Farms & Ranches Fashion & Style Fast Food Financial Planning Fine Dining Fishing Fitness Flooring Food & Beverage Events Foodies Freight & Trucking Gambling Gardening & Landscaping Gay-Lesbian-Bi-Trans Gems & Jewelry Golf Enthusiasts Gourmet & Specialty Foods Green Living Enthusiasts Gyms & Health Clubs Hair Care Hiking & Camping Home & Garden Home Appliances Home Decor Enthusiasts Home Furnishings Home Improvement Home Insurance Hunting & Shooting Inheritance/Estate Planning Injury In-market for Apartments In-market for Apparel & Access. In-market for Auto Loans In-market for Auto Repair & Maint. In-market for Children's Products In-market for Beauty Prod./Services In-market for Boats & Watercraft In-market for Bridal Wear In-market for Campers & RVs In-market for Collision & Repair In-market for Engagement Rings In-market for Fine Jewelry In-market for Fitness Products In-market for Flooring In-market for Outdoor Furniture In-market for Home Appliances In-market for Home Cleaning In-market for Home Décor In-market for Home Furnishings In-market for Home Improvement In-market for Houses Accident & Personal Injury Law Business & Corporate Law Civil Rights Law Criminal Law Drug Laws Drunk Driving Law Family Law Labor & Employment Law Vehicle Codes & Driving Laws In-market for Wheels & Tires In-market for Women's Apparel Latinos & Latin-Americans Liquor Mattresses Military Nightlife Enthusiasts Oral & Dental Care Pest Control Pets Pizzerias Places of Worship Plumbing Real Estate Listings Seniors & Retirement Small Business Spas & Beauty Services Theme Parks Vision Care Weather Weddings Weight Loss

YouTube requires that advertisers have their own YouTube channel where your video ad resides and a companion display ad is also required with video campaigns.

OTT or Over The Top is video programming transmitted via the Internet, not on traditional cable or broadcast.

It can be watched on any type of internet connected device including Roku, Connected TV/SmartTVs, Fire TV Sticks, XBOX, PlayStation, AppleTV, ChromeCast, and more.

What Is OTT?

Our OTT gets you to thousands of publishers and streaming exchanges on stations like: Sling TV, Fubo.TV, Pluto.TV and channels like A&E, AMC, Discovery, ESPN, FOX, NBA, NBC, Syfy, Adult Swim, CNN, and Food Network.

*Conversion Tracking is not available for OTT.

Source: https://www.openx.com/resources/thought-leadership/2019-consumer-ott-report/

Facts About OTT:

Targeting Options For OTT Video: ▪Categories – showing your ads in OTT

programming to specific people you want to target and You tell us the geographic area you want to reach then we target people using a combination of:

▪Artificial Intelligence (AI) – Using

machine learning to target consumers based on who is engaging with your ad

AI: How Does It Work?

Age Affluent Households Agriculture Alcoholic Beverages Animal Lovers Auto - In Market New Vehicle Auto/Home/Life Insurance Banking And Finance Business & Entrepreneurs Casual Dining Charitable Donors Children In Household by age Concert Goers Cooking/Food Enthusiasts Cosmetics/Beauty Coupons Craftsman / Blue Collar Credit Level Defense & Law Enforcement Estate Planning Ethnicity by type Eye Care

OTT Targeting Categories:

Fast Food Enthusiasts Financial Services Fine Diners Fishing Fitness And Exercise Food & Beverages Furnishings & Decor Furniture Shoppers Gambling Gardening Enthusiast Golf Enthusiast Guns & Ammunition Home Buyers Home Decor Home Improvement Home Ownership > Owner Home Ownership > Renter Home Renovation Home Value by $ Household Income by $ Hunting & Fishing Enthusiast Jewelry Buyer Job by type Job Seekers Legal Services Length Of Residence by years Level Of Education - High School Level Of Education - Some College Loans by type Luxury Marital Status Men’s Apparel Military Veteran Moms Motorcycles Moved in Last 6 Months Music Festivals Net Worth by $ Outdoor Enthusiasts Parents by age of kids Personal Finance Real Estate Religion by type Restaurants & Dining Retirement Planning Small Business Professionals Spanish Speakers Sports Travel Vegetarianism Weight Loss Women’s Clothing And Many More!

*OTT targeting must

be combined with AI targeting, also Targeting Category availability may be limited by size of geographic area

Search Engine Optimization

Search Engine Optimization is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines.

What an SEO Campaign includes:

A custom-quoted, handcrafted SEO strategy based on the

• verall website needs, current rank, competition and market.

Every 24 hours our platform canvasses the internet to gather mentions about your business. It also can be used to solicit reviews from an email list of your clients. We can even place a review “widget” on your website to ask for reviews and display them!

A “listening tool” for your business

Geo-Framing

Going back in time to previous events where we have captured people’s mobile Device ID’s, mapping those to their homes, and showing them ads now.

If any ad was served to a person at the event, we can capture the Unique Device ID

• f that smartphone

How Does It Work?

We go back in time to an event and see if device info has been captured We store those and map them back to home addresses and serve those people your ads

*Data is not available until approximately 2 weeks after the event and data is stored for 6 months only as device IDs become unreliable.

Get more leads by engaging your prospects with a chat box and text-to-chat

• n your website.

Live Chat

Live agents available to engage with potential customers 24/7!

• Trained agents with knowledge of

your company get lead information.

• New leads are emailed to you in real

time, with the full transcription of the chat or text conversation.

• You’re only charged for the lead if the

agent has gathered:

✓ the visitor’s name ✓ contact information (email or phone) ✓ what the visitor is looking for is something you offer ✓ the person is within your target geographic area

• Call Connect. If you want this option,

during your business hours, once the agents gather the lead info, visitors will be asked if they want to be connected immediately to talk on the phone with your business*

Options:

* The Call Connect option is not recommended for multiple locations unless you have a centralized phone number.

• Spanish speaking options for chat and

text available.

Why It Works:

Source: http://bit.ly/2SAcr5i

Live Chat can only be purchased in conjunction with a digital campaign and is disabled when the digital campaign ends.

Our reports include this and MUCH MORE! We show you Return On Your Investment

Monthly Reports

Impressions

How many times the ad was served Click Through Rate The percentage rate the ad was clicked

(national average CTR=.07%)

by users View Throughs How many people saw the ad did NOT click but still came to your website Creative Performance Breakout of different ad sizes Conversions What did the viewer of the ad do AFTER coming to your website?

If you would like a custom proposal, contact us at 855-943-8736 or email marketing@forlawfirmsonly.com