Native Ads Native display ads go across all devices and match the look, feel and visual context of the website or app where they are seen.
Why are Native Ads so popular? They get higher click through rates and aren’t typically blocked by ad blocking software.
Your ads could be any of hundreds of formats depending on the device and website or app where it appears. It’s created in real time to match the format of where it is appearing.
Targeting Options For Native Ads You tell us the geographic area you want to reach then we target people using: ▪ Behavioral Categories – 2,000 targeting categories of demographics, behaviors, and interests we can choose from to match who you want to reach
Native Targeting Categories: Drug Laws Constitutional Law and Civil Rights Drunk Driving Law Criminal Law Family Law Estate Planning Intellectual Property Financial Business Decision Makers Labor and Employment Law Accidental Death & Disability Inheritance and Estate Planning Legal Services Personal Injury Pain Management Accident and Personal Injury Law Tax Services Bankruptcy Vehicle Codes & Driving Laws Business and Corporate Law
Targeting Options For Native Ads You tell us the geographic area you want to reach then we target people using: ▪ Keywords – target a list of up to 500 keywords related to your business, and show Native ads on the web pages where they appear
Native Keyword Targeting works by targeting people who go to webpages that contain your keywords and showing them “native” ads…
Targeting Options For Native Ads You tell us the geographic area you want to reach then we target people using: ▪ Artificial Intelligence (AI) – Using machine learning to target consumers based on who is engaging with your ad
AI: How Does It Work?
Targeting Options For Native Ads: ▪ Retargeting – Following people after they leave your website and showing them your native ad, across all devices
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Targeting Options For Native Ads: You tell us the geographic area you want to reach then we target people using: ▪ Your Email List – target people on your email list with Native ads when they browse online on websites and apps ▪ Lookalike Audience – target people with similar characteristics to those on your email list with a “lookalike audience”
People spend 25% more time with native ads over traditional ads Source: https://b2b.oath.com/c/verizon-media-state-?x=SZofE9
Mobile Conquesting Using location based, demographic, and behavioral targeting to reach consumers with display and video ads on their mobile devices.
Targeting Options For Mobile Conquesting: You tell us the geographic area you want to target – then we layer in: Targeting people who have Online shown specific behaviors Behaviors online or are in a certain demographic Targeting people by where Offline they have been tracked with Behaviors their phone recently such as a location, business, or specific brand name store
Example Targeting Categories: Attorney Health & Accident Insurance Attorney-Bar Association Law Books Attorney Referral Service Legal Clinics Attorney Service Bureau Legal Services Drug Abuse/Addiction Info & Pain Control Treatment Real Estate Law DUI Driving Schools Unemployment Services Environmental Attorney Workers Compensation Consultants Geo-fencing around ANY location - Doctor’s Offices, Hospitals, Types of Businesses (see next page!)
Add In Additional Ways To Target! Target people in real time while at Geo- your competitors or specific Fencing locations or events Geo- Continue to target people after they Retargeting leave the locations we are geo-fencing Continue to target people after they Geo-Retargeting leave the locations we are geo-fencing Lookalike and target those people’s neighborhoods
Your ad could be any of these display sizes… FULL SCREEN ad size available too!
You can have distance to your location (or closest location), phone number, and/or address dynamically inserted You’re 2.3 miles away 1112 Main Street 206-555-1212
Add in video! :15 - :30 video ads available to run in combination with your display ads.
Facebook & Instagram Ads Showing your display or video ads across all devices on Facebook and Instagram and on any of the Facebook advertising platforms
Where We Can Run Your Ads: Our FACEBOOK PREMIUM includes all these options! “When advertising across the entire Facebook family of apps, conversion rates were 8x higher than audiences only exposed to placement on Facebook.” Source: Facebook IQ Study, “Optimizing Direct Response Campaigns”
Facebook News Feed Ads Ads run in the New Feed of the user you are targeting, across all devices and look like posts. Single image or carousel, display or video. Thousands of targeting categories available.
Facebook Messenger Ads “Messenger” is Facebook’s mobile instant messaging app and ads appear between text conversations. Uses the same creative that is running for your Facebook News Feed campaign. Facebook Messenger ads are mobile display only (no video) and can be single image or carousel. Thousands of targeting categories available.
Facebook Audience Network (FAN) Extend your reach BEYOND Facebook, target those users when they are on other apps and websites Facebook has partnered with! Uses the same creative that is running for your Facebook News Feed campaign and formats the ad to fit the website or app where it is appearing. Single image or carousel, display or video, thousands of targeting categories.
Facebook News Feed Instant Articles Ads “Instant Articles” load instantly in the News Feed of the user. Your ad appears within the publisher’s article, while staying on Facebook. Uses the same creative that is running for your Facebook News Feed campaign. Single image or carousel, display or video, thousands of targeting categories.
Facebook Marketplace Ads Reach people when they are in the mood to buy! Ads appear when the user browses Marketplace. Uses the same creative that is running for your Facebook News Feed campaign. Single image or carousel, display or video. Thousands of targeting categories available.
Facebook Stories Ads Stories appear at the top of the News Feed. Your ad can appear in between people’s “Stories” which are photos or video that disappear after 24 hours. The ad that appears uses the same creative as your Facebook News Feed campaign, but formatted differently. Single image or video, thousands of targeting categories This is the “Story”
Instagram News Feed Ads & Stories Instagram is a mobile app that enables its users to take pictures and videos, and share them with others. Ads run in the News Feed or Stories of the users you are targeting. Single image or carousel, display or video. Thousands of targeting categories available.
Types Of Ads We Can Run (Display Or Video):
Facebook & Instagram News Feed Carousel Ads Showcase up to 10 images/videos as the user swipes through, each panel links to any of your website pages Choose Call-To- Action buttons: • “Call Now” • “Send Message” • “Learn More” And many more! Thousands of targeting categories are available.
Facebook & Instagram News Feed Collection Ads With Facebook “Collection Ads” people who tap on your ad can browse multiple images on their mobile phone. When tapped, the ad opens to a full screen landing page where the user can scroll through up to 10 images or videos that link to your website. Customizable call to action button. Thousands of targeting categories are available.
To Promote Your Event - Use Facebook Event Response Ads We can create an Event Response ad and it links to an Event Page on your Facebook Business Page (not your website) If users click the “Interested” button they get reminders about the event Single image ads or video (no carousel) Event Response ads are done in combination with regular News Feed ads that DO link to your website Thousands of targeting categories are available.
Facebook & Instagram News Feed Job Listing Ads The job applicant clicks on the APPLY NOW button and it takes them to your Facebook Jobs Page where they can apply right on Facebook and the form is sent to you!
Ads can be carousel or single image, display or video and link to your Facebook Jobs Page Job Listing ads are done in combination with regular News Feed ads (carousel or single image) that DO link to your website
Facebook & Instagram News Feed Branded Content Ads Ads that look like a post from our Facebook page that feature your business. The ads appear in the News Feed of the people you want us to target with your ads. Ads can be single image, carousel, display or video. Thousands of targeting categories are available.
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