DIGITAL DISRUPTION TRENDS 2016 Future proofing TRAVEL RETAIL in - - PowerPoint PPT Presentation
DIGITAL DISRUPTION TRENDS 2016 Future proofing TRAVEL RETAIL in the Nordics June 8, 2016 1 STEPHENIE RODRIGUEZ Chief Executive Officer - Mighty Media Group Pty Ltd #Entrepreneur #Mother #M-Commerce Geek #Global Nomad #Foodie #Whippet
Future proofing TRAVEL RETAIL in the Nordics
June 8, 2016
1 STEPHENIE RODRIGUEZ
Chief Executive Officer - Mighty Media Group Pty Ltd
http://au.linkedin.com/in/DigitalGodess email: stephenie@mightymediagroup.com.au @DigitalGodess
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#Entrepreneur #Mother #M-Commerce Geek #Global Nomad #Foodie #Whippet Lover
DIGITAL DARWINISM
“The evolution of society and technology and its impact on behavior, expectations and customs.”
DIGITAL DARWINISM
“It isn’t the law of the
intentional business decisions that miss
DIGITAL + MOBILE
“Cash was Money 1.0, credit cards Money 2.0, and in a cashless economy in digital / mobile payments we’ve entered the Money 3.0 era.”
DIGITAL + MOBILE
“When travel retail brands learn to leverage a mobile connection with travelers to their advantage, they hit pay dirt.”
Publishing to the newsstands creates reader serendipity that exceeds your present brand reach much like search engines do. More importantly, content on newsstands creates a means for brands and retailers to initiate a digital handshake that allows YOU to talk to an intentioning consumer on their mobile device. (It’s intimate marketing.)
Leverage new media and distribution formats to entice new customers and align brand strategies.
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Newsstands are the new green-field for content marketing
The is more to mobility than an app…
12 Leverage Mobile Wallet Consumers already use a mobile Boarding Pass s Embeddable Rich Media Evoke desire by SISOMO
a
Co-Create with Consumers Create immersive moments where your customers become storytellers for you.
A
Ini<ate a Digital Handshake Push sales updates, noCficaCons and market in real Cme.
b
CREATE SEAMLESS JOURNEYS FOR YOUR PASSENGERS (on-line, off-line to one-line) M-Commerce offers traveller convenience and contextual relevance.
Use Video, Text and Images to Tell Your Story
Think Like An Airline
Video provides a means to educate and inspire a consumer
Forrester researcher Dr. James McQuivey esCmates that one minute of video is equal to 1.8 million words - See more at: hNp://www.insivia.com/50-must-know- stats-about-video-markeCng-2016/#sthash.r3lcOdUA.dpuf
90% of internet users say that seeing a video about a product is helpful in the decision making process.” ”
A video is worth a million words.
Harness the power of VIDEO
Mobile Applications, E-Vouchers
Don’t Underestimate the Value of FUN
INCREASE PENETRATION Drive behavior through gamification
A
CREATE SHARABLE CONTENT
b
FOSTER ENGAGEMENT (Think like Mary Poppins) s CREATE ROBUST DATABASES Ensure there is transparency and the ability to AB test and measure.
a
(92% of women will sharesomething on social media if they find it valuable.)
15 PROXIMITY = RELEVANCE
We created the narrative with consumers with a call to action to become a Hardys Hero, and celebrate The Journey Shiraz and Cabernet Sauvignon during feature promotional months. The activation included mobile landing pages, a micro-site quiz game, a brand-building wine tasting for key stakeholders, a sweepstakes with top prizes, and an aggressive social media presence for the 60-day campaign.
Hardys wines experienced a 471% sales uplift by leveraging m-commerce and using iBeacon technology at Sydney Airport in March 2016.”
WHY iBeacon?
Value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 (in billion U.S. dollars)
CASE STUDIES
SEC TIO N II - S O C IA L M E D IA M A R K E T IN G 19
Hardy’s Hero Activation MIGHTY MEDIA G14 PROXIMITY SOLUTIONS
When the digital traveller is within a pre-set range of an Ibeacon linked to the saved and accepted offer, a push notification is sent to the
Wi-fi dependant and
day-parted offer/reminder
“invitation” to the category stage for sampling.
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CROSS DEVICE CONSUMER JOURNEYS
CONVERSION Ensure that the click path is designed to ulCmately deliver a purchase on conversion including secure payment gateways, responsive mobile pages, etc.
#
SEARCH 90% of consumers start searching on one device and finish on another according to Google s 20
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Embrace
iBeacons
Deploy loca*on-based technology like iBeacons to en*ce passengers to take up immediate offers such as duty free, sampling, flash sales and relevant content based on their loca*on.Leverage
Rich Media
Tell your story in mul*ple short and long form contentThink Outside
the App
Explore digital touch points to tell a broader and wider story. Enlist Influencers and consumers to help tell your story.Mobile+Cross
Platform
Design the digital traveler journey to reduce fric*on and increase conversion. Leverage the most popular channels and endeavor to create unique content.DISCLAIMER: Know that things will continue to evolve…always ask WHY NOT?
Four Ways Ensure Digital Sustainability
Questions?
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stephenie@mightymediagroup.com.aucontact@mightymediagroup.com.au
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