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In Pursuit of Frictionless Commerce Brian Young Global Director, Innovation and Consulting Toshiba Global Commerce Solutions
About Toshiba, and Brian
Looking for Friction Friction is everywhere. As retailers and retail enthusiasts we’re trained to identify it, removed it and measure the benefit. Then, repeat.
The Vision The store of the future is here. Retailers must transform in- store experiences to create sustainable business growth. Respecting great retailing, while accelerating toward the future.
Understanding the Consumer Minimizing friction will drive higher adoption of technology as well as loyalty and advocacy Make it Fast Make it Easy Make it Relevant Consumers value their time Consumers want options Consumers want experiences • The value of time influences • One size fits all does not meet • Consumers desire a positive consumers more than ever the spectrum of consumer experience while shopping before desires • Want the store to “know” them • Desire to minimize time in the • Consumers want to choose the and treat them accordingly shopping process best shopping and checkout solution for them • Desire targeted interaction that • Considering alternative forms of appeals to them – contextual • Empower the consumer to build shopping relevance loyalty and advocacy
And, Putting the Consumer First Fit How I Shop. Find What I Want. Checkout Faster. Make shopping Make shopping Make finishing my work for me. easier for me. shopping painless. Voice Interaction & Real-Time Inventory Automatic Item Augmented Reality. & Waypathing Recognition & Seamless Payment
The Retailer / Consumer Intersection Loss Product Prevention Wanted Retailer Consumer Desires Desires Inventory No Optimization Lines Labor Experiences Management Retailer Success (and, Toshiba’s Focus)
One Step at a Time Utilizing a Commerce Today: Data Platform Loss Prevention as the key Future: integration Seamless Store point and communicatio Tomorrow: n layer Store Operations
From Technology to Experience Synchronizing Technologies. Implementing any given technologies alone provide value, but a frictionless store end state entails synchronizing multiple technologies to ensure a brilliant experiences. Artificial Intelligence Sensors Edge Computing Computer Vision Mesh Networks
Our Approach Inclusive, not Exclusive. Minimizing impact to a retailer’s existing store infrastructure Realizing value each step along the journey. This includes customer tracking, inventory and planogram compliance and more.
Toshiba’s Pursuit of Frictionless
In Pursuit of Frictionless Commerce Brian Young Global Director, Innovation and Consulting Toshiba Global Commerce Solutions
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