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In Pursuit of Frictionless Commerce

Brian Young Global Director, Innovation and Consulting Toshiba Global Commerce Solutions

About Toshiba, and Brian

Looking for Friction

Friction is everywhere. As retailers and retail enthusiasts we’re trained to identify it, removed it and measure the benefit. Then, repeat.

The Vision

The store of the future is here. Retailers must transform in- store experiences to create sustainable business growth. Respecting great retailing, while accelerating toward the future.

• The value of time influences

consumers more than ever before

• Desire to minimize time in the

shopping process

• Considering alternative forms of

shopping

• One size fits all does not meet

the spectrum of consumer desires

• Consumers want to choose the

best shopping and checkout solution for them

• Empower the consumer to build

loyalty and advocacy

Make it Fast Make it Easy

• Consumers desire a positive

experience while shopping

• Want the store to “know” them

and treat them accordingly

• Desire targeted interaction that

appeals to them – contextual relevance

Make it Relevant

Minimizing friction will drive higher adoption of technology as well as loyalty and advocacy

Consumers value their time Consumers want options Consumers want experiences

Understanding the Consumer

And, Putting the Consumer First

Fit How I Shop. Make shopping work for me. Voice Interaction & Augmented Reality. Find What I Want. Make shopping easier for me. Real-Time Inventory & Waypathing Checkout Faster. Make finishing my shopping painless. Automatic Item Recognition & Seamless Payment

The Retailer / Consumer Intersection

Retailer Desires Consumer Desires

Retailer Success (and, Toshiba’s Focus)

Loss Prevention Inventory Optimization Labor Management No Lines Experiences Product Wanted

Future: Seamless Store Tomorrow: Store Operations Today: Loss Prevention

One Step at a Time

Utilizing a Commerce Data Platform as the key integration point and communicatio n layer

From Technology to Experience

Synchronizing Technologies. Implementing any given technologies alone provide value, but a frictionless store end state entails synchronizing multiple technologies to ensure a brilliant experiences. Sensors Artificial Intelligence Edge Computing Mesh Networks Computer Vision

Our Approach

Inclusive, not Exclusive. Minimizing impact to a retailer’s existing store infrastructure Realizing value each step along the journey. This includes customer tracking, inventory and planogram compliance and more.

Toshiba’s Pursuit of Frictionless

In Pursuit of Frictionless Commerce

Brian Young Global Director, Innovation and Consulting Toshiba Global Commerce Solutions

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