WE IMPLEMENT A DATA-DRIVEN MARKETING STRATEGY BASED ON YOUR REAL - - PowerPoint PPT Presentation
www.leadcamp.cz WE IMPLEMENT A DATA-DRIVEN MARKETING STRATEGY BASED ON YOUR REAL BUSINESS PROFIT WHICH DATA? Data from web analytics and call tracking systems, open social networks' APIs, CRM systems, and others. HOW DO WE MAKE IT? We
We collect, enrich and analyze data about your visitors using our own ETL system. We build clear reports for accurate decisions within the most popular BI systems.
HOW DO WE MAKE IT?
Data from web analytics and call tracking systems, open social networks' APIs, CRM systems, and others.
WHICH DATA?
www.leadcamp.cz
MOBILE APPS WEBSITES LANDING PAGES UX/UI ANALYSIS
DEVELOPMENT
LEAD GENERATION CONVERSION OPTIMIZATION SOCIAL MEDIA ADVERTISING ANALYTICS PPC ADVERTISING
MARKETING
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35% 50%
CR Lead to Presale Request 51,8 € 12,7 €
Cost per Presale Request 50 140
Number of Presale Requests 2 596 € 1 776 €
Ad Spend 18,4 € 6,5 €
Cost Per Lead 140 240
Number of Leads
The results:
Increase the number of presale requests and calls regarding the targeted product. Increase the percentage of calls converted to presale requests. Keep the Сost per Presale Request to a maximum of 16.5 €. 1. 2. 3.
The objectives:
One of the leading construction companies in St. Petersburg, specializing in the supply of finishing materials and the complete installation of projects. The company is most interested in clients purchasing both the materials and installation because the sales of the materials alone does not generate the company's desired profit.
www.leadcamp.cz Case 1
1% 2,5%
in 2,5 times
Conversion Lead to Sale 2 810 € 852 €
Cost Per Sale 17 48
Number of Sales 47 638 € 40 833 €
Ad Spend 30 € 21,78 €
Cost Per Lead 1600 1900
Number of Leads
The results:
Identitify inefficient campaign ad spending and high cost of leads in order to optimize them. One finding during optimization was to make sure the number of leads should not fall below 20 per day and also that the maximum cost per lead should be within 28 €. After analysis, the following numbers were the recommended company targets: Number of Leads — 45 per day, Cost Per Lead — 23 €. 1. 2. 3.
The objectives:
A large network of multi-brand car dealers in the North West of Russia. The company manly targets the sales through the car financing contracts. We received three large advertising accounts from the customer. Our goals for the customer included:
www.leadcamp.cz Case 2
TV for 6 years
ROAS
Ad Spend
Average Order Value
Cost per Transaction
Number of Transactions
The results:
Increase the average order value. Increase the number of repeat sales. The cost per transaction should not exceed 8.17 €. 1. 2. 3.
The objectives:
Online store for women's underwear. Offline stores located in Moscow and St. Petersburg. Online sales throughout Russia. The customer chose to focus specifically on contextual advertising. Previously, sales were generated only by the organic traffic.
www.leadcamp.cz Case 3
460 800
Number of Leads Increase by 75%
Conversion 16,40 € 10,93 €
Cost Per Lead
The results:
KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed
For instance, a house with an area of 170 sq. m. that is equipped with photoceramic coating panels cleans the air as effectively as 12 poplar trees! Our client’s enthusiasm for their product even made us want to buy these panels. Our main task for KMEW was to develop their first online store for their fiber cement panels. Upon designing the interface, we immediately connected our SEO professionals to launch an organic search promotion. www.m-fasad.ru
www.leadcamp.cz Case 4
UX Architect
Florianópolis, Brazil
PPC specialist
Salt Lake City, USA
Data Engineer
Sydney, Australia
Web Analyst
Phu Quoc Island, Vietnam
UI Design
Seoul, South Korea
Front-end developer
Casablanca, Morocco
PPC specialist
Saint-Petersburg, Russia
PPC specialist
Prague, Czech Republic
Project manager
Prague, Czech Republic
SMM specialist
Warsaw, Poland
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If someone decides to move somewhere, we are not loosing high valued specialists. When changing the team structure, we can always choose and invite the best applicant to the team based on his or her skills and professionalism but not the place of his residence.
GEO FREEDOM
By abandoning the office format, we reduced the staff by six people. Now our team consists of nine permanent specialists, each of them can freely move around the world without being attached to the physical work place.
COMBAT TEAM
We don't need an office to exchange opinions, generate ideas and gather for meetings. We prefer doing it remotely, with no negative influance on the result and efficiency of our work.
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The official and financial documents can be send to our legal company address In Czech Republic: Green Raccoon s.r.o. , Na bitevní pláni 1218/17, Nusle, 140 00 Praha 4.
Skype
leadcamp.team
Write
hello@leadcamp.cz
Call
+420 608 368 565