This Course is All About C OURSE D ETAILS Dates: May 2019 Summary - - PowerPoint PPT Presentation

SÃO PAULO & RIO DE JANEIRO

DOING BUSINESS IN BRAZIL

Latin America’s Giant

• 5th largest country in the world both in area and

population

• 8th largest economy in the world; very diversified
• Same GDP of all other South and Central American

nations combined

This Course is All About…

COURSE DETAILS

Summary

• Intensive, first-hand survey of

Brazil’s current business environment

• Classroom discussions, business

visits (±14), and cultural immersion experiences

Goals

• Dramatically raise your awareness
• f the opportunities and challenges
• f doing business in Brazil
• Build knowledge regarding how to

do business in Brazil, both as a professional and as an organization

Three Meetings Before the Trip to Learn and Discuss

• History and culture
• Current socio-economic trends
• Sectors of the economy

One Meeting After the Trip

• Hand in and discuss individual reflection essays

Dates: May 2019

Two Very Different Cities…

São Paulo

• Brazil’s financial epicenter
• Largest city in the southern

hemisphere

• After New York, home to more

billionaires than anywhere else in the Americas

Rio de Janeiro

• Fabulous beaches, spectacular

scenery, outdoor/laidback lifestyle

• Creative entrepreneurs

Examples of Visits and Highlights

• Cultural/fun activities: municipal market communication

game, soccer museum, Christ the Redeemer, Sugar Loaf, guided city tours, free time to explore on your own, etc.

• Companies:
• Cosmetics (Natura)

Trying this time also for:

• Marketing

 business incubator

• Banking

 telecom

• Insurance

 more tech & analytics businesses

• Renewable energy

 law firm

• Pharmaceuticals
• Airline
• Food & beverage
• Technological park
• Entrepreneurship panel