The Role of Consumer Policy in Attaining the SDGs G20 International Conference on Consumer Policy Consumer Affairs Agency Government of Japan September 2019
Promotion of Sustainable Development Goals (SDGs) and Consumer Policy The SDGs have been incorporated into the Basic Plan on Consumer Policy, a 5-year plan decided by the Cabinet. The Consumer Affairs Agency has been promoting a variety of measures base on the Plan. Main measures in the Basic Plan on Consumer Policy (4) Create a society where (6) Improve the (5) Consumer (2) Establish trusted (1) Ensure consumer (3) Ensure fair consumers play a key role in redress and system for consumer labeling and ensure safety transactions making choices and taking reliability policy protection actions We address to ensure We promote consumer The CAA addresses to We work on the We work on the We make efforts to collection and publicity implementation and fair transactions education including improve the ensure consumers can of information about dissemination of the between consumers dissemination of consumer redress consult their issues no matter where they consumer incidents, Act against and businesses, taking sustainable system and to protect and alerts to prevent Unjustifiable Premiums into account changing consumption, the and enhance live, in cooperation environment such as reduction of food loss with relevant their spread and to and Misleading consumer interests in secure the safety and Representation, Food aging and advanced and waste, and order to respond to ministries. protection of labeling and information Consumer-oriented the progress of consumers. enforcement of technology society. Management*. globalization and the relevant laws and advanced information ordinances. technology society. (Relevant SDGs) (Relevant SDGs) (Relevant SDGs) (Relevant SDGs) (Relevant SDGs) (Relevant SDGs) *thereafter, “Sustainable Management” 2
Promoting Sustainable Consumption • Holding Symposiums on Sustainable Consumption (in collaboration with local governments) • Incorporating sustainable consumption into Consumer Education Consumer Awareness of Sustainable Consumer Attitude on Consumption Sustainable Consumption -Choose environment-friendly (%) 0 20 40 60 80 100 goods and services- Eco 89.6 Quite trying To some extent trying Not trying much Depends Local production for local 77.8 consumption 2013 38.1 34.3 14.6 Food loss and waste 62.2 5.1 7.4 Fair trade 26.2 11.2 1.8 Sustainability 14.0 2018 48.1 28.2 9.8 Green consumer 12.2 Rarely/Not trying N/A Targeted 500 consumers in Tokushima. Online survey 0% 20% 40% 60% 80% 100% SDGs 3.0 conducted in October 2018. Source ： CAA [Consumer Awareness Survey on "Ethical Consumption" Source ： CAA [Basic Survey on Consumer Life ] 3 in Tokushima Prefecture] (2018)
Promoting Sustainable Consumption II Holding workshops: “A way to become a superhero to transform the world” targeted elementary and junior high school students 4
Initiative itiative fo for r Pro romo motin ting Sustain tainab able le Man anag ageme ment • Organized a Platform for promoting Sustainable Management • Encouraging Businesses to make a commitment on the policy, to take actions and to review them. make a commitment on Sustainable Management policy Report Consumer Business Commitment 115 Groups Organizations companies Sharing (as of July Action Sustainable good practices 2019) Management Follow-up Businesses Platform (Review) Mutual Government Improving Communication Sharing (CAA) its actions information Platform’s Activities Operating the website which shares information on a company’s adherence and actions Holding symposiums and seminars Awarding prizes of good practices 5 Consumers
Food Loss and Waste in Japan Current situation of food loss and waste in Japan Food loss and waste for FY 2016 was estimated at 6.43 M tons Annual food loss and waste per capita was 51 kg Act on Promotion of Food Loss and Waste Reduction was promulgated in May 2019. The CAA is responsible for the implementation. Behavioral Experiment Food loss and waste reduction related -measuring food waste in household- ministries Liaison conference (g) 1400 A variety of reducing food loss 1182 1200 Reduced by 20% Reduced by 40% and waste efforts in concert 1009.7 with relevant ministries 1000 775.3 800 711.5 Consumer Affairs Agency 600 MOE MEXT 400 200 METI MHLW 0 MAFF Group A: Group B: measuring food loss/waste measuring food loss/waste + intervention only first 2 weeks second 2 weeks 6 Source ： CAA [Demonstration project on food loss and waste reduction in Tokushima Prefecture] (2017)
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