The Power of Storytelling.. Zynara Ng Video Producer, Google
Things we'll cover: · The importance of sharing stories through video · Break down the storytelling process · How to find your story · Build authenticity & trust with your audience
Storytelling. Process..
Case Study..
Goals & Intention · What are the goals of your project? · Who is your audience? · What do you want your audience to walk away with? · Is there a call-to-action?
Pre-production Pre-interview · Find out who they are · Highlight what makes them unique · Identify the turning points · Understand the challenges and learnings
Interviewing tips & guidelines · Ask questions that will elicit a story · Ask open ended questions · Encourage your interviewee to be specific · Sample questions: · "Tell me about the time when…" · "What was the turning point?" · "What advice would you give your younger self?"
Production Re-call specific points from pre-interview · Guide and lead the interview · Find clear sound bytes · Allow for moments to happen organically · Keep digging and uncovering ·
Finding the story What are the big themes? · Is there a clear narrative? · Does this align to your original goals? · · What makes this particular story unique? · What are the learnings from this story?
Post-Production F irst 30 seconds · Narrative structure · What are the turning points or beats? ·
Narrative Structure First 30 seconds Turning point Context setting Learnings
Recap..
· Create clear goals for the project · Identify who your audience is with key takeaways · Conduct pre-interviews · Ask open-ended questions · Discover the turning points · Find specific stories
· Lead the interview(s) · Guide the interviewee · Allow for organic moments to unravel · Create a hook in the first 30 seconds · Break down the narrative structure · Align back to the goals of your project
Thank you .
Appendix
Scripted Content · Develop a mood board · Create a storyboard Write out shot lists · Rehearse with talent ·
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