SLIDE 1 The Power of Storytelling..
Zynara Ng Video Producer, Google
SLIDE 2 Things we'll cover:
· Break down the storytelling process · How to find your story · The importance of sharing stories through video · Build authenticity & trust with your audience
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Storytelling. Process..
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Case Study..
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Goals & Intention
· What are the goals of your project? · Who is your audience? · Is there a call-to-action? · What do you want your audience to walk away with?
SLIDE 8 Pre-production
Pre-interview
· Find out who they are · Highlight what makes them unique · Identify the turning points · Understand the challenges and learnings
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SLIDE 10 Interviewing tips & guidelines
· Ask questions that will elicit a story · Ask open ended questions · Encourage your interviewee to be specific · Sample questions: · "Tell me about the time when…"
· "What was the turning point?" · "What advice would you give your younger self?"
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Production
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Re-call specific points from pre-interview
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Guide and lead the interview
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Find clear sound bytes
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Allow for moments to happen organically
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Keep digging and uncovering
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Finding the story
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What are the big themes?
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Is there a clear narrative?
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Does this align to your original goals?
· What makes this particular story unique? · What are the learnings from this story?
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Post-Production
· First 30 seconds ·
Narrative structure
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What are the turning points or beats?
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SLIDE 15 Narrative Structure
First 30 seconds Context setting Turning point Learnings
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Recap..
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· Create clear goals for the project · Identify who your audience is with key takeaways · Conduct pre-interviews · Ask open-ended questions · Discover the turning points · Find specific stories
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· Lead the interview(s) · Guide the interviewee · Allow for organic moments to unravel · Create a hook in the first 30 seconds · Break down the narrative structure · Align back to the goals of your project
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Thank you .
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Appendix
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Scripted Content
· Develop a mood board · Create a storyboard ·
Write out shot lists
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Rehearse with talent
