The KPIs That Matter & Data Visualization IMPACT LIve - August - - PowerPoint PPT Presentation

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The KPIs That Matter & Data Visualization IMPACT LIve - August - - PowerPoint PPT Presentation

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The KPIs That Matter & Data Visualization IMPACT LIve - August 2017 by Peter Caputa IV, CEO, Databox Why Inbound Marketing Isnt Working as Good As It Used To (& What to Do About it) Dont worry: Ill still cover KPIs and the

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The KPIs That Matter & Data Visualization

IMPACT LIve - August 2017 by Peter Caputa IV, CEO, Databox

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Why Inbound Marketing Isn’t Working as Good As It Used To (& What to Do About it)

IMPACT LIve - August 2017 by Peter Caputa IV, CEO, Databox Don’t worry: I’ll still cover KPIs and the importance of visualizing your data.

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Why is it getting harder?

“All my competitors are publishing the same things and they’re outranking us.” “The keywords with any volume have so much competition. Our search traffic has basically stopped growing.” “We spent about 100 hours to produce an ebook and only 20 people filled out the form on our landing page.” “Our open rates dropped by 20% over the last 6

  • months. We had to voluntarily unsubscribe half
  • f our list to stay out of junk mail folders.”

“Absolutely no one clicks on

  • ur links from social anymore.”

“We used to get 100 new blog subscribers per month. Now, it’s like 10.”

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Happy 10 Year Anniversary, Inbound Marketing Methodology!

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I am in the same boat as you….

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6 Things We’re Doing Differently, That You Can Do Too

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  • 1. Focusing our marketing on one persona at a time
  • 2. Social prospecting with surveys
  • 3. Co-marketing like crazy
  • 4. Goal-driven, not plan-driven
  • 5. Real-time optimization
  • 6. + One that should be obvious by the end.
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  • 1. Market Focus
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You are here.

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Meanwhile, on the 3rd page of Google….

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… & IMPACT picks up ‘Negative Buyer Persona’

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Long-tail keyword focus.

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Long-tail market focus.

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  • 2. Social Prospecting with Surveys
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Make a List. Reach out. Engage with Context.

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  • 3. Co-Marketing Like Crazy
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Co-Marketing Golden Rule

Ask not, “How many leads can my partners help me generate today,” but “How many leads can I generate for my partners tomorrow?”

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  • 4. Be Goal-Driven, Not Plan-Driven
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Goal Setting Methodology

1. Set Goals 2. Track Progress 3. Adapt Plan

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What are we aiming for?

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  • 5. Real-Time Optimization
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Historical Blog Optimization: Real-Time Optimization:

Maximize performance of current campaigns by updating content as you begin promoting it.

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Example 1: Updating List Posts

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Example 2: Using Social to Test Email Copy

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  • Eg. Real-Time Monitoring of Blog Posts
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  • Eg. New Signups
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  • Eg. Google Search Console
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… and so on:

1. SEMRUSH, Google Search Console for SEO 2. HubSpot for email marketing, closed loop 3. HubSpot CRM for sales 4. Stripe for revenue 5. Helpscout for support

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  • 6. Build Your Own Methodology + Stack
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Read: 7 Reasons Why Inbound Marketing Isn’t Working as Well As it Used to: http://www.databox.com/blog Check out the reporting templates we use: http://www.databox.com/templates Ask for help: Me (pete@databox.com) or the IMPACT team (Databox experts)