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The Indian Energy Efficiency Market gy y Opportunities and Strategies for Australian Companies INDIA INDIA a major global economy a major global economy 11 th largest 11 th largest Australias 3 rd Home to a Rapidly global global


  1. The Indian Energy Efficiency Market gy y Opportunities and Strategies for Australian Companies INDIA INDIA – a major global economy a major global economy 11 th largest 11 th largest Australia’s 3 rd Home to a Rapidly global global US$ 1.7 largest and number of the expanding economy, economy, Trillion fastest world’s domestic p poised to be poised to be p growing trade growing trade leading leading market of 1.2 market of 1 2 economy the 3 rd largest the 3 rd largest partner corporates billion people by 2030 by 2030 Australia Unlimited

  2. Clean Tech Market Snapshot Clean Tech Market Snapshot  The Indian market for Low Carbon & Environmental Goods & Services over the next decade is valued at US $310 billion (UKTI 2011) the next decade is valued at US $310 billion (UKTI 2011)  World’s fourth largest clean tech opportunity (US, China and Japan) with a 6% share of the global market (EY 2011)  The projected market potential for green building material and technologies is estimated to be US $100 billion (Green Building Association 2012)  In 2012 Energy Efficiency is estimated to be a US$ 16 billion opportunity, and the Bureau of Energy Efficiency forecasts expenditure of $148 billion throughout the next decade. g  The water and wastewater market was valued at $4 billion in 2011, and is growing at a rate of 10-12% every year (TERI)  Over 160,000 MT of municipal solid waste is generated daily, driven by rapid urbanisation, with 500m people projected to move from rural communities to cities by 2020. communities to cities by 2020. Australia Unlimited Key Market Drivers Key Market Drivers  Energy security and water scarcity are national priorities  Water and waste management challenges due to rapid industrial growth and urbanization  Abundance of untapped renewable energy resources such as solar, wind, biomass and water  Escalating costs of conventional energy sources with depleting fossil fuel reserves  Supportive government policies  Supportive government policies  Increased investments by global corporations to reduce climate change risks and pursue new products/service opportunities g p p pp  A$ 1 trillion investment in infrastructure - 2012 to 2017 Australia Unlimited

  3. Sectors with Momentum Sectors with Momentum  Energy Efficiency at plant and building level  E Effi i t l t d b ildi l l  Water and waste water management, particularly biological treatment  Smart grid technologies and distributed power generation  Environmental goods and services  Environmental goods and services  Waste management  Green building products and services  Clean coal technologies Australia Unlimited Policy Initiatives Policy Initiatives National Solar Mi Mission i NSM NSM National Mission on Strategic Knowledge Strategic Knowledge for Climate Change National Mission NMSKCC NMSKCC on Sustainable NMSH NMSH Habitat National N ti l National mission on NAPCC NAPCC NMEEE NMEEE NWM NWM Water enhanced energy Mission efficiency National Mission for National Mission for NMSA NMSA NMSHE NMSHE Sustaining the National Mission Himalayan Ecosystem for Sustainable NMGI NMGI NMGI NMGI Agriculture g National Mission for a Green India Australia Unlimited

  4. Drivers of Growth of Enhanced Energy Efficiency in India Drivers of Growth of Enhanced Energy Efficiency in India Energy Demand National Mission on Enhanced Energy gy Efficiency • 9 designated sectors Competitive identified-targets Sustainability Advantage allocated ll t d Driving Energy • Energy Efficient code Efficiency for buildings to be made mandatory made mandatory • Energy Efficiency Certificate Trading to start from April 2013 sta t o p 0 3 Cli Climate t Regulatory Change Australia Unlimited Opportunities for Australian Companies in Indian Market Opportunities for Australian Companies in Indian Market Opportunities in Indian energy efficiency market estimated at 148 Billion USD Energy efficiency and Energy performance energy management contracting (EPC) t ti (EPC) solutions Mapping technology/ solutions offered by Australian companies against Capacity Building Indian energy efficiency market New processes and technologies New processes and technologies Non-ferrous metals Smart Grid (Aluminum) The Indian energy efficiency market creates significant business and investment opportunities for the Australian companies Australian companies Australia Unlimited * Estimated in NMEEE

  5. India: Suggested Market Entry Approaches India: Suggested Market Entry Approaches • Tapping large corporates for niche product offerings in Energy Efficiency, Environmental management solutions, Waste Water solutions • Local manufacturing in a JV - the most appealing way to seize market opportunities • Technology Transfer (Licensing) or project specific technology provider • E Exporting through local distributor- suitable for specific niche ti th h l l di t ib t it bl f ifi i h products and services not available locally or available in insufficient supply pp y • Targeting Multilateral agencies' (UNDP, IFC, World Bank, ADB) projects Australia Unlimited Tips on Doing Business in India Tips on Doing Business in India • 28 States with different business practices, regulations, opportunities, languages and culture languages and culture • India is a highly competitive market – a priority for leading companies from across the world • Research and due diligence are critical – shop around and do your homework before entering into agreements • Know your strengths and focus on key opportunities – The size and scale of business potential can be overwhelming • • Indian bureaucracy is legendary Indian bureaucracy is legendary – Be prepared for longer time frames for decisions and success • Relationships are key Relationships are key – budget for regular travel, training and ongoing business development – does your potential partner have the right connections to succeed? • Leverage Austrade’s networks and expertise Australia Unlimited

  6. S Successful Australian companies in India f l A t li i i I di Australia Unlimited Austrades’ Market Activities- Austrades Market Activities Potential Lauchpad Oct 12 • Energy Efficiency workshops in India to potential customers to showcase gy y p p Australia capability – looking for Australian industry speakers Oct 12 through to March 2013 • Clean technology, energy efficiency and green building missions to India organised by State Governments Nov 12 • Australian Innovation Forum – looking for Australian industr g May 13 • Indian Government mission to Oz Water Australia Indian Government mission to Oz Water, Australia Australia Unlimited

  7. Indian network Indian network Jinendra Khara Vijay Kumar Kylie Bell Kylie Bell Trade and Investment Commissioner Ramakrishna Dastrala Malini Dutt Australia Unlimited Contact us for assistance: Vij Vijay Kumar K Austrade, New Delhi (India) T: +91 11 4575 6226 E: vijay kumar@austrade gov au E: vijay.kumar@austrade.gov.au Sectoral Malini Dutt opportunities pp Austrade Mumbai (India) Austrade, Mumbai (India) T: +91 22 6116 7133 E: malini.dutt@austrade.gov.au Kylie Bell Austrade, Mumbai (India) T: +91 22 6116 7117 T: 91 22 6116 7117 E: kylie.bell@austrade.gov.au

  8. Future�Manufacturing�Flagship g g p Sarah�King:�Leader,�Sustainable�Manufacturing�Innovation August�2012 FUTURE�MANUFACTURING�FLAGSHIP FMF�Research�Themes Titanium�Technologies � Metal�production � Powder�to�product Flexible�Electronics � Direct/Additive� � Low�cost�light�emitting� manufacturing manufacturing and�light�harvesting and light harvesting Sustainable�High� thin�film�devices��� OPV Performance�Materials &�OLED � Greener�materials�from� � Printed�electronic bio�derived/reclaimed� switches�&�sensors feed�stocks feed stocks� (OFET) � Functional�coatings�&�surfaces� � Self�healing�materials� � Lightweight�anti�ballistic� materials � Super�strong,�heat�&�fire� S t h t & fi resistant�materials � Flexible,�lightweight�energy� Manufacturing�Technologies�for harvesting�&�storage�materials Transport�&�Mining � Multifunctional�nano & Agile�Manufacturing�Technologies f � High�performance,�lightweight� microfibre materials � Low�cost�micro� and�assistive�automation materials � Simultaneous�localisation and�mapping�(SLAM) � Electrification�technologies � Additive�manufacturing�technologies � Intelligent�manufacturing�systems � Decision�tools�based�on�LCA � Advanced sensing and detection Advanced�sensing�and�detection� � Sustainable�(closed�loop)�manufacturing�&�coating systems technologies � Precision�manufacturing�for�optical�devices

  9. Sustainable Manufacturing Sustainable�Manufacturing� Trends�(3) Global�Mega�Trends Figure�4�– “Towards�the�Circular�Economy”,�http://www.thecirculareconomy.org/ g y , p // y g/

  10. Systems�Thinking� – from�linear�to�circular� manufacturing process manufacturing�process http://www.ellenmacarthurfoundation.org/ p g Evolution�of�sustainable�manufacturing http://www.oecd.org/dataoecd/15/58/43423689.pdf

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