The 21st Century University? 1984: the conference 2006: the - - PowerPoint PPT Presentation

the 21st century university 1984 the conference 2006 the
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The 21st Century University? 1984: the conference 2006: the - - PowerPoint PPT Presentation

The 21st Century University? 1984: the conference 2006: the podcast 2007: the website Free content: A risky business decision Taped lectures: For geeks only? 700 talks viewed 300,000,000 times TED Thank You From: Elizabeth Fisher To:


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The 21st Century University?

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1984: the conference

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2006: the podcast 2007: the website

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Free content: A risky business decision

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Taped lectures: For geeks only?

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700 talks viewed 300,000,000 times

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I have just found your web site, and I cried. I cried because you have given me, an ordinary person, access to some of the worlds best thinking, and I feel that someone has given me a lifeline. It took me a long time to find this world, to find

  • myself. Life begins at 50. Thank you.

From: Elizabeth Fisher To: TED Subject: Thank You

TED Thank You
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Actually, people love to learn.

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Make him a rock star

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Design for the (very) small screen.

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Reach people everywhere.

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MP4 Encode Flash / .FLV MP3 (audio) Other

iTunes iTunes TED.com TED.com YouTube TED.com Embed player iPhone/iPad Airlines TV stations

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MP4 Encode Flash / .FLV MP3 (audio) Other

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MP4 Encode Flash / .FLV MP3 (audio) Other

iTunes iTunes TED.com TED.com YouTube TED.com Embed player iPhone/iPad Airlines TV stations

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MP4 Encode Flash / .FLV MP3 (audio) Other

iTunes iTunes TED.com TED.com YouTube TED.com Embed player iPhone/iPad Airlines TV stations

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MP4 Encode Flash / .FLV MP3 (audio) Other

iTunes iTunes TED.com TED.com YouTube TED.com Embed player iPhone/iPad Airlines TV stations

Source Video Edit Distribute

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MP4 Encode Flash / .FLV MP3 (audio) Other

iTunes iTunes TED.com TED.com YouTube TED.com Embed player iPhone/iPad Airlines TV stations

Source Video Edit Distribute

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MP4 Encode Flash / .FLV MP3 (audio) Other

iTunes iTunes TED.com TED.com YouTube TED.com Embed player iPhone/iPad Airlines TV stations

Source Video Edit Distribute

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14% 7% 6% 21% 52%

TED video views – by platform (July 2010)

Sources: GoogleAnalytics, Akamai, YouTube, CNN

Downloads / Podcast 21% TED.com 52% Other 7% YouTube 14% Embeddable player 6%

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Engage superspreaders.

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16% 10% 5% 5% 45% 19%

TED Ecosystem: 3.5M subscribers

Sources: MailChimp, Facebook, Twitter, YouTube, Feedburner

Email Twitter Facebook RSS/iTunes YouTube Blog

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Start strong.

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Speak plainly.

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Evoke contagious emotions.

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225M

2007 2006

Annual video views

2008 2009 2010

Dramatic growth ...

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225M

2007 2006

Annual video views

2008 2009 2010

Dramatic growth ... means new demands

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TED Open Translation Project

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10,000 translations

in78 languages by 4000 volunteer translators

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1300 TEDx events

held or planned in98 countries in 35 languages

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Berlin

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Kibera

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Volcano

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Don’t forget your core audience.

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TEDActive

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TED Fellows

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TED Prize

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3 powerful lessons

from our 4 year education

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Harnass the power and wisdom of crowds.

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Think expansively.

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Never under-estimate the power of human storytelling.

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Twitter: junecohen june@ted.com