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Tagit: The New Generation of Electro-Magnetic Systems For Cosmetics Short history of EM 1980 The EM technology is revolutionizing the EAS market From1990 Only marginal improvements in EM technology 2001 Tagit starts with the development of


  1. Tagit: The New Generation of Electro-Magnetic Systems For Cosmetics

  2. Short history of EM 1980 The EM technology is revolutionizing the EAS market From1990 Only marginal improvements in EM technology 2001 Tagit starts with the development of a 3-D System 2007 Tagit 3-D System in the market

  3. Renaissance of EM Technology Electromagnetic article surveillance systems exist- Only Tagit drove the development of electromagne- long together with the Acousto magnetic and radio- tic systems, in order to sell the development to Meto frequency technology. They made up the triumvirate and Sensormativ, but the wind changed. Meto was of backup offers. Until the year 2002 - because of the taken over by Checkpoint, Sensormatic by Tyco. The small labels - as the favorite among the three tech- EAS in Europe since then have been under American nogies, the German company Meto was very success- dictation: only RF and AM, which they propagated ful with EM. Sensormatic also sold electromagnetic with great marketing effort to bring to customers. systems. In addition to these large system providers, EM was seen unable to be impoved to survive and there were still some small producers. All these EM should leave the field. systems have had drawbacks: the detection is too But the EM technology was improved. low, not more than 60-70 percent, and the system is What was regarded as physically unsolvable, succee- completely not able to detect label vertically placed ded in by Tagit company who had its three-dimen- between the antennas. These restrictions have not sional EM system-register as a patent in the United been solved for all EM systems - up to the systems States. In 2005 followed the CE standard. of Tagit.

  4. Tagit System Performance front flat orthogonal 3D System-patented US 6836216 B2 Phase Sequencing Providing 3D EM Field Structure Based on our patented technology (revolutionary 3D detection), BMI-20 (Tagit EM system) can achieve more than 90% detection rate, including vertical detection.

  5. Comparison between Tagit and Meto Detection Rate METO 58% TAGIT 89% Tested with 51mm labels ORT Distance 100cm between antennas FLAT FRONT

  6. Tagit System Performance over 90% Detectionrate x x x y y y z z z z front flat orthogonal

  7. Technology comparison Tagit EM AM RF Higher system price Lower system price Lower system price Lower label price Higher label price Higher label price Aisle width 115 cm Aisle width more than 150 cm Aisle width more than 150 cm Detection items with many layers of from the 4th layer of aluminum foil Aluminum foil, coin and moisture aluminum foil the detection is very limited limits the detection High detection rates over 90% with Patented 3D magnetic field and Detection rate 70-80% VERTICAL detection Low frequency Jammer can influence the detection Less influence by jammer More than 300 type of labels Single standard label Label size bigger than 25x25mm

  8. AM-label on Cosmetics Only one size for all commodities. With them the application - also because of the high label price - is limited to certain goods.

  9. AM- Visible labels are stumbling blocks Labels are not suitable for curved objects, because you can not bend it, not even slightly press, otherwise it will not work.

  10. RF on round cosmetics

  11. Statistics about label usage in cosmetic shops A cosmetic shop with a daily turnover of about 3-5K Euro will typically use: RF – no more than 500 -1000 pcs per month AM – less than 2500 pcs per month The reason: With RF and AM it is not possible to protect more items. (packaging with foils, small items like lipsticks, round or metallic surfaces) TAGIT customers – have no limitations with labeling. They can protect whatever they want. Usually one cosmetic shop uses more than 5000 labels per month.

  12. Tagit EM labels Even the smallest cosmetic stick, rounded and metallic items, can be protected by almost invisible EM-labels

  13. EM label-Ideal for source tagging Personnel costs account for the application of labels: The producer delivers the goods already with invisible EM-labels. Usually under the product label or below the barcode. Inventory losses by staff will be appreciably lower.

  14. Tagit Structure Tagit SA Neuchatel, Switzerland Tagit-EAS Ltd. Vineta BMI s.r.o. (Old name Eas-T) Prague, Netanya, Israel Chez Republic R&D center Label and Sytem manufacturing

  15. About TAGIT Established in Israel as a start up company in the field of Security in 2000 2002 Main Patent about 3 -dimensional EM System Applied 2004 Patent is Granted 2004 Tagit International for Marketing and Sales. 2005 Production and Logistic Centre in Prague. Tagit today: More than 50 dealers worldwide More than 300 types of different labels More than 20 mio EM labels per month More than 2500 Systems have been installed.

  16. Prague. Production facilities. Production of materials for manufacturing of EM labels Full automatic lines of EM labels production Quality Control of metals and labels Labels for taggings in Shops and for Source Tagging Assembling of EM systems and production of accessories

  17. Research and Development Center in Israel Continuing investment for new products New types of short EM labels Development of new modern EM 3-D systems with 140-150cm Aisle Development of a new electronic deactivator with a label deactivation control. Development of Content Management Systems on the base of Tagit Electronics and Software

  18. New Products in the Market 2011 Tagit Premium-Plexiglass black

  19. New Products in the Market 2011 Tagit: Eureka-20

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