SUSTAINABILITY & INNOVATION IN PUBLIC RADIO 2019 WBUR BIZLAB - - PowerPoint PPT Presentation

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SUSTAINABILITY & INNOVATION IN PUBLIC RADIO 2019 WBUR BIZLAB - - PowerPoint PPT Presentation

Dec 13, 2022 225 likes •547 views

SUSTAINABILITY & INNOVATION IN PUBLIC RADIO 2019 WBUR BIZLAB SUMMIT #BizLabSummit #BizLabSummit The BizLab Method SARAH BLOOMER, EXPERIENCE STRATEGY #BizLabSummit #BizLabSummit The BizLab Challenge 6 months Idea Product WBU WBUR

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#BizLabSummit #BizLabSummit

SUSTAINABILITY & INNOVATION IN PUBLIC RADIO

2019 WBUR BIZLAB SUMMIT

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#BizLabSummit #BizLabSummit

The BizLab Method

SARAH BLOOMER, EXPERIENCE STRATEGY

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#BizLabSummit

The BizLab Challenge

WBU WBUR

  • Collaborate
  • Coach
  • Support
  • Augment

Co Cohort rt Stations

  • Collaborate
  • Learn
  • Apply
  • Trust

Idea Product 6 months

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#BizLabSummit

BizLab’s 3 Core Principles

  • 1. Get to know your audience (build empathy)
  • 2. Create targeted experiments small enough to allow multiple tests
  • 3. Be bold, fail fast, learn and iterate

And, to align your project with station objectives

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#BizLabSummit

The BizLab Method

2 months 4 months

The Double Diamond

RESEARCH | ANALYZE PROTOTYPE | TEST | REFINE

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#BizLabSummit

The BizLab Method

Double diamond method Di Discovery ry Experimentat ation

Ideas Solution Final Idea

RESEARCH | ANALYZE PROTOTYPE | TEST | REFINE

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#BizLabSummit

The BizLab Method

Discovery Experimentation

Ideas Solution Final Idea

3 day workshop Start experimenting

RESEARCH | ANALYZE PROTOTYPE | TEST | REFINE

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#BizLabSummit

DESIGN THINKING

The Double Diamond supports Design Thinking, as used by Stanford University, IBM Design, NYT, and NPR’s Incubation Lab.

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#BizLabSummit

Discovery research phase

  • Gain deep understanding of your

audience

  • Synthesize the findings into insights
  • Align your idea with the insights

Discovery

Ideas Final Idea

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#BizLabSummit

What is discovery research?

Use techniques:

  • Conversations
  • Observations
  • Survey data – new & existing
  • Analytics

To understand:

  • Behavior
  • Attitudes
  • Values and motivations
  • Context
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#BizLabSummit

Gain deep understanding of your audience

Vermont Public Radio wanted to understand how people living in Southern Vermont got their news. They couldn’t meet people in person, and did 9 phone interviews with members and non-members.

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#BizLabSummit

Synthesize findings into insights

Used a collaborative platform to synthesize notes from interviews

Mural.com

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#BizLabSummit

Align idea with insights

Facebook appeared across multiple themes The project evolved into how to leverage Facebook to make VPR feel more local in Southern Vermont

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#BizLabSummit

Track metrics

More people have visited the VPR website in 2019 than in 2018

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#BizLabSummit

Intercept interviews

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#BizLabSummit

Face to face interviews

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#BizLabSummit

Phone interviews

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#BizLabSummit

Structured focus groups

DCist loyal readers writing sticky notes

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#BizLabSummit

Leveraging existing user data

DCist - existing survey data Explore interests of WDET members who use social media DCist - web analytics

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#BizLabSummit

RESEARCH | ANALYZE PROTOTYPE | TEST | REFINE

The BizLab Method

Ideas Solution Final Idea

Di Discovery ry Experimentat ation

3 3 day ay wo workshop St Start rt ex exper erimen enting

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#BizLabSummit

3 day workshop in Boston

Day 1 - Synthesis Day 2 - Ideation Day 3 – Planning & communication

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#BizLabSummit

Synthesis is a team activity

This activity enables a team to actively listen and share thoughts and ideas. We then vote on the emerging themes to bring forward into ideation. “How Might We” stickies reframe an issue or idea as a question to suggest that a solution is possible.

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#BizLabSummit

Synthesis: deep understanding of audience

Created “strawman” personas using empathy maps

“There were a lot of Justins at the Firkin Friday event!”

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#BizLabSummit

Ideation

Strategyzer.com

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#BizLabSummit

Planning & communication

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#BizLabSummit

Experimentation phase

PROTOTYPE | TEST | REFINE

Experimentat ation

So Solution Fi Final Id Idea

Every 2 weeks: Design experiment Set measures Run experiment Assess outcomes then Design next experiment Set measures Run experiment Assess outcomes

Allow the team to be bold, fail fast, learn and iterate

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#BizLabSummit

Anatomy of an experiment

Hypothesis

We believe that: Do502's engaged users want to know where the hot events are and would like to join an exclusive community of those in the know.

Experiment

To verify that we will: Invite people to attend an event at a brewery, to launch Do502's "Breweries in Louisville" list. $5 to attend and get a free beer.

Measures

And measure: Online RSVPs; event attendance; number of people who collect Do502 stickers; conversations with paying attendees. We are right if:

Outcomes

at least 50 people attend and pay $5. [$250]

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#BizLabSummit

Anatomy of an experiment

We are right if:

Outcomes

at least 50 people attend and pay $5. [$250] 24 hour notice, 1 email - 35 attendees

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#BizLabSummit

Building once misses the point

VA VALUE TIM TIME IDEA IMPLEMENTATION

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#BizLabSummit

Building once misses the point

VA VALUE TIM TIME TEST, LEARN, PIVOT LAUNCH TEST, LEARN, PIVOT

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#BizLabSummit

Summary

RESEARCH | ANALYZE PROTOTYPE | TEST | REFINE

Di Discovery ry Experimentat ation

Ideas Solution Final Idea

You can do this! 1. Get to know your audience 2. Create small, targeted experiments 3. Be bold, fail fast, learn and iterate 4. Align with your station goals! Tips:

  • Use tools and techniques that exist
  • Be scrappy to learn quickly
  • Be practical, not precious