Supercharged SEO with Views Perry Brown @UpTil4Music Perry Brown - - PowerPoint PPT Presentation

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Supercharged SEO with Views Perry Brown @UpTil4Music Perry Brown - - PowerPoint PPT Presentation

Apr 12, 2023 344 likes •940 views

Supercharged SEO with Views Perry Brown @UpTil4Music Perry Brown @UpTil4Music Drupal since 2009 Obligatory items Obligatory items Obligatory items 2 Winning with Structured Data Structured Data Testing Tool

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Supercharged SEO with Views

Perry Brown @UpTil4Music

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Perry Brown

@UpTil4Music Drupal since 2009

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Obligatory items

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Obligatory items

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Obligatory items

⃠ 2

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Winning with Structured Data

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Structured Data Testing Tool

https://developers.google.com/structured-data/testing-tool/

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Schema.org

http://schema.org/

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Possible Solutions

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Close… but no cigar

  • RDFa (core) - https://www.drupal.org/project/drupal
  • Microdata - https://www.drupal.org/project/microdata
  • Field formatter attributes - https://www.drupal.
  • rg/project/field_formatter_attributes
  • Schema.org - https://www.drupal.org/project/schemaorg
  • Views Datasource - https://www.drupal.org/project/views_datasource
  • JSON-LD - https://www.drupal.org/project/jsonld
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Feeding the (Search Engine) Beast

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Drupal 7

http://bit.ly/1joPPDp

Drupal 8

http://bit.ly/1OCn6q3

1Il 0Oo

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Views

https://www.drupal.org/project/views

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EVA: Entity Views Attachment

https://www.drupal.org/project/eva

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Dependencies & Extras

Ctools Date Field Group

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Date Format

Format: Y-m-d\TH:i:sP Type: ISO-8601

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SLIDE 32 Field name Field type body Long text and summary (module: Text) field_address_locality Text (module: Text) field_address_region List (text) (module: List) field_doortime Date (ISO format) (module: Date) field_enddate Date (ISO format) (module: Date) field_eventstatus List (text) (module: List) field_offers_name Text (module: Text) field_offers_price Float (module: Number) field_place_name Text (module: Text) field_postal_code Text (module: Text) field_previousstartdate Date (ISO format) (module: Date) field_price_currency Text (module: Text) field_same_as Text (module: Text) or Link (module: Link) field_startdate Date (ISO format) (module: Date) field_street_address Text (module: Text)

Event - fields

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Let’s Make a View

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Test!

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View mode

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Rut-ro, Shaggy

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Secret sauce

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Did I mention… Test!

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Bonus

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Helper modules

  • Entity Fields Builder - https://www.drupal.org/project/efb
  • Schema.org cache - https://www.drupal.org/project/schemaorg_cache
  • Schema.org - https://www.drupal.org/project/schemaorg
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A Website's Structured Data Success Story by Jarno van Driel

http://www.slideshare.net/JarnovanDriel/a-websites-structured-data-success-story

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Tracking Semantic SEO with Google Analytics and Tealium by Ani Lopez

https://www.analyticspros.com/blog/tag-management/tracking-semantic-seo-with-google-analytics/

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Questions?

Perry Brown @UpTil4Music