SUBMARINE NETWORKS BECOMING A COMMODITY PRODUCT? Zvika Caspy - - PowerPoint PPT Presentation

submarine networks becoming a commodity product
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SUBMARINE NETWORKS BECOMING A COMMODITY PRODUCT? Zvika Caspy - - PowerPoint PPT Presentation

conference & convention enabling the next generation of networks & services SUBMARINE NETWORKS BECOMING A COMMODITY PRODUCT? Zvika Caspy MedNautilus conference & convention enabling the next generation of networks & services


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SLIDE 1 enabling the next generation of networks & services

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SUBMARINE NETWORKS BECOMING A COMMODITY PRODUCT?

Zvika Caspy

MedNautilus

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SLIDE 2 enabling the next generation of networks & services

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Presenter Profile

  • Mr. Zvika Caspy is Vice President Sales and

Marketing of MedNautilus (fully owned subsidiary of Telecom Italia Sparkle) and also serves as the CEO of its subsidiary MedNautilus Israel. Having over fifteen years

  • f experience in the submarine cables

industry specializing in the Mediterranean region covering all commercial aspects of the carrier's business.

Place picture here

Zvika Caspy VP Sales & Marketing Email: zvika@mednautilus.com Tel: (+353) 1 435 9700 Mobile Tel: (+353) 87 694 0316

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Commodity

Definition: “A commodity is some good for which there is demand, but which is supplied without qualitative differentiation across a market. It is fungible, i.e. the same no matter who produces it”*

*Wikipedia

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Ownership Timeline

Mid 90’s

  • “Club”

1997-2001

  • “Private”

2001-2004

  • “Hybrid”

2005- onwards

  • “Open consortium”
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The “Club”

  • Unique
  • One system for each route
  • No competition => no risk
  • Cost base
  • Suppliers related to the buyers (AT&T SSI, KDD SCS etc.)
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The “Private”

  • Business
  • Private investors
  • Competition
  • Risk and return
  • Branding
  • Global networks
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The “Hybrid”

  • Evolution/Constraints
  • Bargain pricing
  • Competition
  • More and more self usage
  • Branding
  • Financial stability
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The “Open consortium”

  • C&MA more flexible
  • Non landing owners (Google in Unity)
  • Simple upgrade procedures
  • Competition between consortiums (EIG/IMEWE)
  • Co-build rather than “Club”
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The Vendors

  • Not related to the carries
  • Number reduced
  • Prices are well known
  • No Geographical limitation
  • All perceived by the market as high quality
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Commodity or not?

  • Routing is the same
  • No technological differentiation
  • Same unit cost
  • Ability to buy the product at any time with all

rights

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Reasons to invest?

  • Self usage (A-End carriers)
  • Value added services beyond the system (IP,

Continues capacity)

  • Resell of capacity is not the main source for

revenues

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Reasons not to invest

  • Small carrier
  • Not main market
  • Ability to purchase all rights (incl. upgrade rights)

in the secondary market

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2010

Pacifico Convention Plaza Yokohama & InterContinental The Grand Yokohama 11 ~ 14 May 2010 www.suboptic.org

enabling the next generation of networks & services

The 7th International Conference & Convention

  • n Undersea Telecommunications

conference & convention