Storytelling Through Data Engaging Stakeholders and Improving Data - - PDF document

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Storytelling Through Data Engaging Stakeholders and Improving Data - - PDF document

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7/25/2019 Storytelling Through Data Engaging Stakeholders and Improving Data Literacy Shawn Bergman, PhD Appalachian State University Vela Institute CCE Stories = Hollywood Movie 1 7/25/2019 Look Below the Water Line The Final Story

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Storytelling Through Data

Engaging Stakeholders and Improving Data Literacy

Shawn Bergman, PhD

Appalachian State University Vela Institute

CCE Stories = Hollywood Movie

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Look Below the Water Line

The Final Story Hidden Work and Thinking Hidden Work and Thinking

Seven Hats of Data Storytelling

Project Manager

  • Coordinator – oversees the project

Communicator

  • Broker – manages the people relationships

Scientist

  • Thinker – provides scientific rigor

Data Analyst

  • Wrangler – handles all data work

Journalist

  • Reporter – pursues the scent of an enquiry

Designer

  • Conceiver – provides creative direction

Technologist

  • Developer – constructs the solution

Kirk, A. (2016). Data visualisation: A handbook for data driven design. Sage Publications.

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Seven Hats of Data Storytelling

Project Manager

  • Coordinator – oversees the project

Communicator

  • Broker – manages the people relationships

Scientist

  • Thinker – provides scientific rigor

Data Analyst

  • Wrangler – handles all data work

Journalist

  • Reporter – pursues the scent of an enquiry

Designer

  • Conceiver – provides creative direction

Technologist

  • Developer – constructs the solution

Kirk, A. (2016). Data visualisation: A handbook for data driven design. Sage Publications.

Methodologies & Processes

Institute for Operations Research and the Management Sciences (2014) Kirk, A. (2016). Data visualisation: A handbook for data driven design. Sage Publications.

Step 1: Formulate the BRIEF Step 2: Work with DATA Step 2: Work with DATA Step 3: EDITORIAL thinking Step 3: EDITORIAL thinking Step 4: Develop design SOLUTION Step 4: Develop design SOLUTION

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Getting on the Same Page

  • Data versus Results
  • Data-driven decision-making versus Anecdote

Evidence-Based Practices

Barends, E., Rousseau, D.M., & Briner, R.B. (2014). Evidence-Based Management: The Basic Principles. Amsterdam: Center for Evidence-Based Management.

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Foreshadowing

  • Section 1: Crafting Your Story
  • Learn how to tell a story using data that easily translates to constituents
  • Discover how to transform data into your story
  • Section 2: Who is Listening to Your Story?
  • Strategize ways to enhance your understanding of communicating data
  • Identify potential barriers to using data and ways to overcome challenges
  • Section 3: How You Can Illustrate Your Story
  • Learn about visualization tools that can help you create a dynamic visual

representation of your story to encourage stakeholder engagement

The Problem

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Usage Data by District

(The Results) Percent of G6, G7, and G8 students receiving tutoring services

Live Virtual District Students Math Lang Arts Science Math Lang Arts Science 30 308 0.0% 0.0% 0.0% 10.7% 0.0% 0.0% 50 701 42.8% 0.0% 0.0% 22.3% 0.0% 0.0% 120 2699 24.5% 13.6% 0.0% 35.0% 0.0% 0.0% 220 322 0.9% 4.0% 0.0% 15.2% 0.0% 0.0% 380 277 28.2% 10.8% 10.8% 24.2% 0.0% 0.0% 570 590 49.2% 0.5% 0.3% 0.0% 14.4% 0.0% 810 1887 12.7% 0.0% 0.0% 0.0% 0.0% 33.7% 870 420 22.9% 0.2% 3.8% 25.2% 0.0% 0.0% 950 320 18.8% 0.0% 0.0% 0.0% 0.0% 6.6% 970 2224 0.0% 0.0% 0.0% 17.0% 0.0% 0.0% 995 359 0.3% 24.2% 0.0% 7.2% 0.0% 0.0% Total 10107 17.0% 5.0% 0.5% 17.4% 0.8% 6.5% Live Virtual District Students Math Lang Arts Science Math Lang Arts Science 30 308 0.0% 0.0% 0.0% 10.7% 0.0% 0.0% 50 701 42.8% 0.0% 0.0% 22.3% 0.0% 0.0% 120 2699 24.5% 13.6% 0.0% 35.0% 0.0% 0.0% 220 322 0.9% 4.0% 0.0% 15.2% 0.0% 0.0% 380 277 28.2% 10.8% 10.8% 24.2% 0.0% 0.0% 570 590 49.2% 0.5% 0.3% 0.0% 14.4% 0.0% 810 1887 12.7% 0.0% 0.0% 0.0% 0.0% 33.7% 870 420 22.9% 0.2% 3.8% 25.2% 0.0% 0.0% 950 320 18.8% 0.0% 0.0% 0.0% 0.0% 6.6% 970 2224 0.0% 0.0% 0.0% 17.0% 0.0% 0.0% 995 359 0.3% 24.2% 0.0% 7.2% 0.0% 0.0% Total 10107 17.0% 5.0% 0.5% 17.4% 0.8% 6.5%

Some districts did not

  • ffer live tutoring to

their students

Usage Data by District

(The Results) Percent of G6, G7, and G8 students receiving tutoring services

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Live Virtual District Students Math Lang Arts Science Math Lang Arts Science 30 308 0.0% 0.0% 0.0% 10.7% 0.0% 0.0% 50 701 42.8% 0.0% 0.0% 22.3% 0.0% 0.0% 120 2699 24.5% 13.6% 0.0% 35.0% 0.0% 0.0% 220 322 0.9% 4.0% 0.0% 15.2% 0.0% 0.0% 380 277 28.2% 10.8% 10.8% 24.2% 0.0% 0.0% 570 590 49.2% 0.5% 0.3% 0.0% 14.4% 0.0% 810 1887 12.7% 0.0% 0.0% 0.0% 0.0% 33.7% 870 420 22.9% 0.2% 3.8% 25.2% 0.0% 0.0% 950 320 18.8% 0.0% 0.0% 0.0% 0.0% 6.6% 970 2224 0.0% 0.0% 0.0% 17.0% 0.0% 0.0% 995 359 0.3% 24.2% 0.0% 7.2% 0.0% 0.0% Total 10107 17.0% 5.0% 0.5% 17.4% 0.8% 6.5%

These districts did

  • ffer virtual tutoring

Usage Data by District

(The Results) Percent of G6, G7, and G8 students receiving tutoring services

Live Virtual District Students Math Lang Arts Science Math Lang Arts Science 30 308 0.0% 0.0% 0.0% 10.7% 0.0% 0.0% 50 701 42.8% 0.0% 0.0% 22.3% 0.0% 0.0% 120 2699 24.5% 13.6% 0.0% 35.0% 0.0% 0.0% 220 322 0.9% 4.0% 0.0% 15.2% 0.0% 0.0% 380 277 28.2% 10.8% 10.8% 24.2% 0.0% 0.0% 570 590 49.2% 0.5% 0.3% 0.0% 14.4% 0.0% 810 1887 12.7% 0.0% 0.0% 0.0% 0.0% 33.7% 870 420 22.9% 0.2% 3.8% 25.2% 0.0% 0.0% 950 320 18.8% 0.0% 0.0% 0.0% 0.0% 6.6% 970 2224 0.0% 0.0% 0.0% 17.0% 0.0% 0.0% 995 359 0.3% 24.2% 0.0% 7.2% 0.0% 0.0% Total 10107 17.0% 5.0% 0.5% 17.4% 0.8% 6.5%

Live and virtual tutoring were not focused on the same topics in some districts

Usage Data by District

(The Results) Percent of G6, G7, and G8 students receiving tutoring services

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Usage Data by District and Grade

(The Results)

District Grade Students Live Math Virtual Math 30 6 92 0.0% 2.2% 30 7 104 0.0% 24.0% 30 8 112 0.0% 5.4% 50 6 212 88.7% 20.8% 50 7 246 23.2% 25.6% 50 8 243 22.6% 20.2% 380 6 90 1.1% 1.1% 380 7 86 44.2% 0.0% 380 8 101 38.6% 65.3% 870 6 144 20.8% 65.3% 870 7 139 33.1% 5.0% 870 8 136 14.7% 2.9% 950 6 110 24.5% 0.0% 950 7 110 15.5% 0.0% 950 8 100 16.0% 0.0% 970 6 650 0.0% 16.5% 970 7 804 0.0% 15.0% 970 8 770 0.0% 19.4%

Percent of students receiving tutoring services (Select Results)

Usage Data by District and Grade

(The Results)

District Grade Students Live Math Virtual Math 30 6 92 0.0% 2.2% 30 7 104 0.0% 24.0% 30 8 112 0.0% 5.4% 50 6 212 88.7% 20.8% 50 7 246 23.2% 25.6% 50 8 243 22.6% 20.2% 380 6 90 1.1% 1.1% 380 7 86 44.2% 0.0% 380 8 101 38.6% 65.3% 870 6 144 20.8% 65.3% 870 7 139 33.1% 5.0% 870 8 136 14.7% 2.9% 950 6 110 24.5% 0.0% 950 7 110 15.5% 0.0% 950 8 100 16.0% 0.0% 970 6 650 0.0% 16.5% 970 7 804 0.0% 15.0% 970 8 770 0.0% 19.4%

Percent of students receiving tutoring services (Select Results)

Some districts had disproportionate use

  • f live and virtual

tutoring across grades

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Usage Data by District and Grade

(The Results)

District Grade Students Live Math Virtual Math 30 6 92 0.0% 2.2% 30 7 104 0.0% 24.0% 30 8 112 0.0% 5.4% 50 6 212 88.7% 20.8% 50 7 246 23.2% 25.6% 50 8 243 22.6% 20.2% 380 6 90 1.1% 1.1% 380 7 86 44.2% 0.0% 380 8 101 38.6% 65.3% 870 6 144 20.8% 65.3% 870 7 139 33.1% 5.0% 870 8 136 14.7% 2.9% 950 6 110 24.5% 0.0% 950 7 110 15.5% 0.0% 950 8 100 16.0% 0.0% 970 6 650 0.0% 16.5% 970 7 804 0.0% 15.0% 970 8 770 0.0% 19.4%

Percent of students receiving tutoring services (Select Results)

Some districts had disproportionate use across live/virtual tutoring and across grades

Usage Data by District and Grade

(The Results)

District Grade Students Live Math Virtual Math 30 6 92 0.0% 2.2% 30 7 104 0.0% 24.0% 30 8 112 0.0% 5.4% 50 6 212 88.7% 20.8% 50 7 246 23.2% 25.6% 50 8 243 22.6% 20.2% 380 6 90 1.1% 1.1% 380 7 86 44.2% 0.0% 380 8 101 38.6% 65.3% 870 6 144 20.8% 65.3% 870 7 139 33.1% 5.0% 870 8 136 14.7% 2.9% 950 6 110 24.5% 0.0% 950 7 110 15.5% 0.0% 950 8 100 16.0% 0.0% 970 6 650 0.0% 16.5% 970 7 804 0.0% 15.0% 970 8 770 0.0% 19.4%

Percent of students receiving tutoring services (Select Results)

Most districts had consistent live and virtual tutoring usage across grades

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Storytelling Through Data

Engaging Stakeholders and Improving Data Literacy

Section 1: Crafting Your Story

  • Learn how to tell a story using data that easily translates to constituents
  • Discover how to transform data into your story

So What Makes a Good Story?

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Your Turn!!

  • What story elements do we want to bring in about tutoring?
  • What is our purpose?
  • What characters do we want to highlight?
  • Is there a conflict we want to highlight?
  • What is the resolution we want to drive towards?
  • What type of logical versus emotional appeal can we make?

Storytelling Through Data

Engaging Stakeholders and Improving Data Literacy

Section 2: Who is Listening to Your Story?

  • Strategize ways to enhance your understanding of communicating data
  • Identify potential barriers to using data and ways to overcome challenges
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Understand Your Audience

  • A. High Importance, low influence
  • May need special initiatives if needs are

to be met. The target groups should be here --> STUDENTS

  • B. High importance, high influence
  • Need to develop good working

relationships with these stakeholders to ensure support for project activities --> TEACHERS / PARENTS

  • C. Low importance, low influence
  • The interests of these should be

monitored to ensure that they are not negatively affected

  • C. Low importance, high influence
  • Influential stakehodlers but with less

importance with regard to daily program decisions and outputs --> Federal Program Officer

Level of Influence Low Level of Importance Low High

Customize Your Story

“The Office” “The Bar”

(or Coffee Shop)

“The ‘Airplane’ Cockpit”

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Your Turn!!

  • Who do we connect with to accomplish our purpose and tell our story?
  • Where will they be listening?
  • How will they be listening?
  • What will be important to them?
  • What information do the need to know?

Storytelling Through Data

Engaging Stakeholders and Improving Data Literacy

Section 3: How You Can Illustrate Your Story

  • Learn about visualization tools that can help you create a dynamic visual representation of

your story to encourage stakeholder engagement

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Data Visualization

Kirk, A. (2016). Data visualisation: A handbook for data driven design. Sage Publications.

Stick to the Script

Kirk, A. (2016). Data visualisation: A handbook for data driven design. Sage Publications.

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Become a Master Storyteller Layers of the Visualization Design

5

Composition

1

Data representation

3

Annotation

2

Interactivity

4

Color

Kirk, A. (2016). Data visualisation: A handbook for data driven design. Sage Publications.

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Examples of Visuals Telling a Story

Not Bad Little Better

Examples of Visuals Telling a Story

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Examples of Visuals Telling a Story Examples of Visuals Telling a Story

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Tools to Tell Your Story Your Turn!!

  • Usually do not start on the computer
  • Draw out your ideas for how to present
  • Create a wireframe of your ideas (sometimes that is enough)
  • Think about what you want things to look like first
  • Sketch, doodle, think, and draw
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Help!!! Thank You!

Shawn Bergman, Ph.D.

Professor and Director of Professional Education Appalachian State University bergmans@appstate.edu Director of Research Vela Institute shawn.bergman@velainstitute.org