SLIDE 1
Agenda
Up? Down? Up then Down? Down then Up? Threats to Your Business It’s Not About Rate. Play to Your Strengths.
- Strategery. Yes, Strategery.
Leaders are Readers
- h, and one more thing
Step Up or Step Out CMLA Presentation 01.March.18 Agenda Up? - - PowerPoint PPT Presentation
Step Up or Step Out CMLA Presentation 01.March.18 Agenda Up? - - PowerPoint PPT Presentation
Step Up or Step Out CMLA Presentation 01.March.18 Agenda Up? Down? Up then Down? Down then Up? Threats to Your Business Its Not About Rate. Play to Your Strengths. Strategery. Yes, Strategery. Leaders are Readers oh, and one more
SLIDE 2
SLIDE 3
UP? Down?
Up and then Down? Down and then Up?
SLIDE 4
4
60 Year Housing Trend
5% Appreciation
SLIDE 5
5
Denver vs 4% Appreciation
125,000 250,000 375,000 500,000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 4% Appreciation Denver Avg
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6
Unemployment Rate During Bubble
US Unemployment Rate (2005-2016)
Housing Bubble = 7.3% Today = 5%
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7
Media Wants 2 Million Starts Again
2.2 Million Starts = Housing Bubble
Housing Starts (2000-2016)
1.2 Million Starts = Healthy
SLIDE 8
8
Homeownership Rates
Housing Bubble - Nearly 70% Now - Only 63%
SLIDE 9
9
Inventory
Oversupply = Housing Bubble
1994
Nearly Half Inventory
SLIDE 10
10
The Next Wave
SLIDE 11
Direction of Home Values
We are NOT in a “Bubble” Nationally, housing has a lot of “dry powder” Appreciation rates in the greater Denver market will plateau over several years We are gradually becoming less affordable to other markets Investors focus on a buy and hold strategy
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Threats to Your Business
Fed slowing its purchases by $4B per quarter beginning 10/17 EU Central Bank cut purchases by 50% Less Purchase support = Rise in Rates Between 2016 and 2017, when rates rose by 40bp the refi market was cut in HALF
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Threats to Your Business
What if rates go from 4.25% to 4.5% or even 4.75% by year end? Where did that Rocket come from? GREAT NEWS: people are still getting Married, Un-Married, having Babies and getting rid of Babies
SLIDE 14
Threats to Your Business
What can we learn from other industries? Online Stock Trading vs Wall Street Had to treat it like a career instead of a … J-O-B. Play to Your Strengths
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It’s Not About Rate…
Competence Communication Trust
SLIDE 16
Play to Your Strengths
Give your Realtors what they want, they might bring you business. Solve their problem, they will bring you the world. What are their problems? especially the
- nes they do not know are problems.
Same questions for your Borrowers.
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Play to Your Strengths
Coach to Areas of Concern. New Tax Law. Are we in a Bubble? How’s the Market? Coach to value of Homeownership First Time Homebuyer Workshops. Contract Negotiation Strategies to win competitive offer situations
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Strategery
See Handout
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Play to Your Strengths
Be an Exceptional Communicator…with your Realtor AND your Borrower Now and Forever Do What You Say You Will Do Common Sense is NOT Common Practice
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Leaders are Readers
Love is the Killer App How to Win Friends and Influence People Think and Grow Rich The Go-Giver The Compound Effect Ninja Selling
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Leaders are Readers
The Fine Art of Small Talk The Happiness Advantage Humans Are Underrated On Fire The Richest Man in Babylon The Energy Bus
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