INTERNET FOR A MOBILE INTERNET FOR A MOBILE GENERATION GENERATION - - PowerPoint PPT Presentation

internet for a mobile internet for a mobile generation
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INTERNET FOR A MOBILE INTERNET FOR A MOBILE GENERATION GENERATION - - PowerPoint PPT Presentation

ITU Internet Report 2002 INTERNET FOR A MOBILE INTERNET FOR A MOBILE GENERATION GENERATION www.itu.int/mobileinternet ITU Internet Report 2002: Internet for a Mobile Generation Mobile and Internet: Identical twins born two years apart?


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ITU Internet Report 2002

INTERNET FOR A MOBILE INTERNET FOR A MOBILE GENERATION GENERATION

www.itu.int/mobileinternet

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ITU Internet Report 2002: Internet for a Mobile Generation

Mobile and Internet: Identical twins born two years apart?

200 400 600 800 1,000

1992 93 94 95 96 97 98 99 2000 01

2 4 6 8 10 12 14 16 18 Mobile subscribers Internet users Mobile penetration Internet penetration

Users (millions) and penetration per 100 pop.

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ITU Internet Report 2002: Internet for a Mobile Generation

Distribution of mobile and Internet users by region, 2001

Asia-Pacific, 32% Europe, 29% Africa, 1% Americas, 37%

Estimated Internet users, 500 million

Asia-Pacific, 38% Europe, 31% Africa, 3% Americas, 28%

Mobile phone users 948 million

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ITU Internet Report 2002: Internet for a Mobile Generation

Upwardly mobile in Asia

Source: ITU World Telecommunications Indicators Database

20 40 60 80 100 120 1991 1993 1995 1997 1999 2001

Korea (R

  • ep. of)

Taiwan,C hina

Cellular penetration rates , developed As ia, 1991-2001 H

  • ng K
  • ng

Singapore

Asian leaders in mobile teledensity

72.3 59.1 16.5 13.8 9.4 7.9 7.9 7.0 6.9 5.6 Japan R

  • ep. of Korea

Finland C anada Singapore U S Germ any Italy U K France Mobile Internet penetration, 2001 M

  • bile Internet users

as a percentage of total m

  • bile users

Asian leaders in mobile Internet penetration

Source: MPHPT (Japan)

e.g. Japan: 3G FOMA phones with i-mode (NTT DoCoMo)

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ITU Internet Report 2002: Internet for a Mobile Generation

What is the “Mobile Internet”?

  • It is a combination of:

– mobile (wireless) technologies – and information and data communications services – …with, eventually, the flexibility of IP networks?

  • It implies a convergence of:

– terminals – networks – services and applications – corporate structures

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ITU Internet Report 2002: Internet for a Mobile Generation

Mobile Internet – enabling technologies and applications

  • Network evolution: from 2G to 3G –higher

speeds, increased bandwidth efficiency

  • “Alternative networks”: e.g wireless LANs –

802.11 series

  • Mobile User interface: i-mode, WAP
  • Messaging (SMS, EMS, MMS)
  • Evolution of digital content, e.g.

location-based services (LBS)

  • Growing importance of

security (WEP, WPKI)

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ITU Internet Report 2002: Internet for a Mobile Generation

Global 1'000 100 10 1

Range (metres) Data rate (Mbit/s)

0.1 1 10 100

3G Wireless LAN GPRS & CdmaOne (2.5G) Bluetooth

High-speed 3G is only part of the

  • verall picture
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ITU Internet Report 2002: Internet for a Mobile Generation

The 3G rollercoaster

100 200 300 400 500 600 700 03/00 07/00 7/00 10/00 11/00 12/00 12/00 01/01 01/01 03/01 03/01 07/01 09/01 12/01

UK Germany Netherlands Italy Austria Korea (Rep.) Switzerland Canada NZ Australia Belgium Greece Denmark Czech Rep.

Prices per inhabitant, in US$

Note: Excludes licences awarded via “beauty contests” Source: ITU

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ITU Internet Report 2002: Internet for a Mobile Generation

Market Trends

  • Where demand has been greatest

– The ‘first-movers’: HK, Japan and Korea

  • Evolution of corporate strategies
  • Factors hindering market development

– Low availability of adequate handsets – Plethora of standards/formats – Lack of evolved billing models

  • The economics of success

– Avoiding pure tech-push plays – Partnership and collaboration – Encourage revenue-sharing & transparent tariffs

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ITU Internet Report 2002: Internet for a Mobile Generation

What of digital content?

  • User sessions tend to be short (unlike the

“browsing” behaviour of the fixed-line Internet)

40% 40% 10% 8% 2%

Average length of mobile data sessions, 2001

Less than 5 minutes 5-9 minutes 10-19 minutes 20-29 minutes 30 minutes or more

Note: Based on responses to user survey Source: Jupiter Media Matrix, BCG

C u s t

  • m

i z a t i

  • n

+ C

  • m

m u n i c a t i

  • n
  • Thus, “killer app” cannot be pure content
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ITU Internet Report 2002: Internet for a Mobile Generation

Towards a mobile information society:

“Pardon me, ma’am, but is that your tooth ringing?”

  • The advent of “pervasive” miniaturized mobile

devices will transform our lifestyles

– Can you swallow a mobile phone?

  • Implications of location-based services (LBS)

– Can you easily be found in an emergency (e911)? – Can wireless implants track your every move?

  • Consumer protection, e.g. health, SPAM,

– How to re-assure the end-user while fostering development?

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ITU Internet Report 2002: Internet for a Mobile Generation

Highlights of ITU Report “Internet for a Mobile Generation”

  • 180 pages of information and analysis
  • Table of contents includes: technologies, market

trends, regulatory/policy aspects, mobile information society

  • Analysis supported by country-specific case

studies

  • Over 70 pages of statistical tables presenting

latest available data.

  • The ITU Mobile/Internet Index**
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ITU Internet Report 2002: Internet for a Mobile Generation

The ITU Mobile / Internet Index

What it is:

  • A measure of current information and

communication technologies (ICT) development, with a focus on mobile and Internet

  • A measure of an economy’s ability to take

advantage of these technologies in the future

What it is not:

  • A measure of the “mobile Internet” in an

economy

  • Limited to mobile and Internet development
  • nly
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ITU Internet Report 2002: Internet for a Mobile Generation

The Top 25

Economy Score Rank GDP Hong Kong, China 65.88 1 $24'249 Denmark 65.61 2 $30'902 Sweden 65.42 3 $25'654 Switzerland 65.10 4 $33'522 United States 65.04 5 $37'769 Norway 64.67 6 $35'265 Korea (Rep.) 63.42 7 $8'828 United Kingdom 63.00 8 $24'607 Netherlands 62.25 9 $23'995 Iceland 62.03 10 $32'069 Canada 61.97 11 $23'256 Finland 61.22 12 $23'883 Singapore 60.58 13 $21'188 Luxembourg 58.58 14 $44'664 Belgium 57.80 15 $22'498 Austria 57.72 16 $23'286 Germany 55.53 17 $22'675 Australia 55.40 18 $19'474 Portugal 55.13 19 $11'014 Japan 54.94 20 $34'337 France 52.45 21 $21'862 Greece 51.44 22 $10'707 Italy 51.13 23 $18'788 Czech Republic 50.95 24 $4'963 New Zealand 50.47 25 $11'847

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ITU Internet Report 2002: Internet for a Mobile Generation

#1: A ‘networked’ Hong Kong

85.5 % mobile penetration 45.9 % Internet penetration

43.5 44.7 45.5 45.9 50.0 51.1 51.6 59.6 60.5 67.9 C anada D enm ark Japan H

  • ng Kong, C

hina U nited States Korea (R ep.) Sweden N

  • rway

Singapore Iceland Internet users, top 10 by density, per 100, 2001

Source: ITU

78.3 79.0 80.7 80.8 82.0 82.5 83.9 85.5 96.6 96.7 United Kingdom Sweden Austria Israel Iceland Norway Italy Hong Kong, China Taiwan, China Luxem bourg Mobiles, top 10 per 100 inhabitants, 2001, millions

Source: ITU

1 2 3 4 5 6 7 1995 1996 1997 1998 1999 2000 2001 2002.8 Mobile users, H

  • ng Kong, C

hina (m illion) Analogue D igital, 800/900 MH z "Activated" prepaid users P C S 1.7/ 1.8 G H z 2.5G users Other prepaid

Source: OFTA

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ITU Internet Report 2002: Internet for a Mobile Generation

For more information: www.itu.int/mobileinternet

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ITU Internet Report 2002: Internet for a Mobile Generation

Internet for a mobile generation

ITU Internet Report 2002

180 pages of text and analysis 70 pages of statistical annexes Price: 100 CHF

www.itu.int/mobileinternet