STEP 5: ARCHITECT A RETURN PATH FACT: Most sales wont occur in the - PowerPoint PPT Presentation

STEP 5: ARCHITECT A RETURN PATH

FACT: Most sales won’t occur in the first visit…

…and that’s why you MUST followup.

That’s why we optimized your Lead Magnet back in Step 2…

But it’s not just email…

1. CONSTANT COMMUNICATION TYPES OF 2. EXIT OFFERS RETURN PATH 3. RETARGETING 4. AUTOMATED FOLLOWUP

1. CONSTANT COMMUNICATION

Let me make this very, very simple…

If you aren’t communicating with your list at least once a week…

…you obviously HATE money.

But again, it’s not just email…

TALK TO YOUR CUSTOMERS!!!

B2B? THEN FAX THEM, TOO!!

ATTEND INDUSTRY GATHERINGS!!

12. EXIT OFFERS

3. RETARGETING

If You Haven’t Heard Of Retargeting/Remarketing…

If You Haven’t Heard Of Retargeting/Remarketing…

If You Haven’t Heard Of Retargeting/Remarketing…

If You Haven’t Heard Of Retargeting/Remarketing…

If You Haven’t Heard Of Retargeting/Remarketing…

If You Haven’t Heard Of Retargeting/Remarketing…

4. AUTOMATED EMAIL 
 FOLLOWUP

PART 1: Indoctrination • 3 emails • Turn strangers into friends • Ask them to whitelist you (increases deliverability and engagement) • Show them your best stuff “Best of” campaign • “Bounce” them around • Get a little personal

PART 2: Engagement • Interest-Based Followup (Lead Magnet Centric) • This is where the $$$ is made • Product price determines sequence length (avoid super- long email series) • Example: Gain/Logic/Fear

PART 3: Ascension • Turn ordinary buyers into MULTI-buyers • Establishes a “Value Loop” • Doesn’t need to be your products… • Upsell Abandon = G/L/F

PART 4: Segmentation • Your primary broadcast list • One Job: Segment subscribers into “Engagement Series” • Re-consumate & Pixelate • “Value First” Strategy • Money is made in Engagement and Ascension Phases • This is how you make more while mailing less…

PART 5: Re-Engagement • Wake up dying leads • Send to non-opens/clicks after 60 days • Goal: Get them in an “Engagement Series” • STEP 1: Win-Back (Flowers and Gifts) • STEP 2: Are You Ok? • STEP 3: Did We Do Something Wrong? • STEP 4: This Is Your Last Chance • STEP 5: Remove the un-engaged…

THE FORMULA: L x c x m x = GP f

THE GOAL: m x f 2 L x 2c GP 8 1 2 2 x =