STEP 5: ARCHITECT A RETURN PATH FACT: Most sales wont occur in the - - PowerPoint PPT Presentation

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STEP 5: ARCHITECT A RETURN PATH FACT: Most sales wont occur in the - - PowerPoint PPT Presentation

Oct 10, 2022 533 likes •857 views

STEP 5: ARCHITECT A RETURN PATH FACT: Most sales wont occur in the first visit and thats why you MUST followup. Thats why we optimized your Lead Magnet back in Step 2 But its not just email 1. CONSTANT COMMUNICATION

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STEP 5:

ARCHITECT A RETURN PATH

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FACT: Most sales won’t occur in the first visit…

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…and that’s why you MUST followup.

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That’s why we optimized your Lead Magnet back in Step 2…

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But it’s not just email…

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TYPES OF RETURN PATH

  • 1. CONSTANT COMMUNICATION
  • 2. EXIT OFFERS
  • 3. RETARGETING
  • 4. AUTOMATED FOLLOWUP
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  • 1. CONSTANT COMMUNICATION
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SLIDE 8

Let me make this very, very simple…

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If you aren’t communicating with your list at least once a week…

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…you obviously HATE money.

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But again, it’s not just email…

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TALK TO YOUR CUSTOMERS!!!

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B2B? THEN FAX THEM, TOO!!

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ATTEND INDUSTRY GATHERINGS!!

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  • 12. EXIT OFFERS
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  • 3. RETARGETING
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If You Haven’t Heard Of Retargeting/Remarketing…

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If You Haven’t Heard Of Retargeting/Remarketing…

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If You Haven’t Heard Of Retargeting/Remarketing…

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If You Haven’t Heard Of Retargeting/Remarketing…

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SLIDE 21

If You Haven’t Heard Of Retargeting/Remarketing…

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If You Haven’t Heard Of Retargeting/Remarketing…

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  • 4. AUTOMATED EMAIL 


FOLLOWUP

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PART 1: Indoctrination

  • 3 emails
  • Turn strangers into friends
  • Ask them to whitelist you

(increases deliverability and engagement)

  • Show them your best stuff

“Best of” campaign

  • “Bounce” them around
  • Get a little personal
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PART 2: Engagement

  • Interest-Based Followup

(Lead Magnet Centric)

  • This is where the $$$ is made
  • Product price determines

sequence length (avoid super- long email series)

  • Example: Gain/Logic/Fear
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PART 3: Ascension

  • Turn ordinary buyers into

MULTI-buyers

  • Establishes a “Value Loop”
  • Doesn’t need to be your

products…

  • Upsell Abandon = G/L/F
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PART 4: Segmentation

  • Your primary broadcast list
  • One Job: Segment subscribers

into “Engagement Series”

  • Re-consumate & Pixelate
  • “Value First” Strategy
  • Money is made in Engagement

and Ascension Phases

  • This is how you make more

while mailing less…

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PART 5: Re-Engagement

  • Wake up dying leads
  • Send to non-opens/clicks after 60

days

  • Goal: Get them in an “Engagement

Series”

  • STEP 1: Win-Back (Flowers and Gifts)
  • STEP 2: Are You Ok?
  • STEP 3: Did We Do Something

Wrong?

  • STEP 4: This Is Your Last Chance
  • STEP 5: Remove the un-engaged…
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THE FORMULA:

L x c

x m x

f

= GP

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SLIDE 30

L x 2

x

m x f

=

GP 8 2 1 2c 2

THE GOAL: