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Scouting for Residential Electricity Savings Scott Pigg, Principal Project Manager Ingo Bensch, Senior Project Manager January 27, 2010 Accelerating Energy Efficiency Webinar Series www.ecw.org/webinarseries On-demand webcasts: The Silver


  1. Scouting for Residential Electricity Savings Scott Pigg, Principal Project Manager Ingo Bensch, Senior Project Manager January 27, 2010 Accelerating Energy Efficiency Webinar Series www.ecw.org/webinarseries On-demand webcasts: The Silver Lining in Climate Survey Results: Refining the � Design of Energy Efficiency Programs and Climate Policy The financial effect of energy efficiency on utilities: a � closer look at decoupling Energy efficiency’s great potential � How risk and uncertainty affect energy efficiency � decisions: a real options analysis

  2. What’s on your screen? Ask a question via chat � Bios, description � Submit your feedback, additional resources Get help � Technology Guy (but likes people) Scott Pigg His passions: home energy use, guitar, sailing researcher at the Energy Center of Wisconsin M.S. University of Wisconsin Land Resources – Energy Analysis and Policy Agricultural Engineering B.S. University of Wisconsin Agricultural Engineering Researching residential energy use for 23 years

  3. People Guy (but likes technology) Ingo Bensch His passions: behavioral research, homeschooling, chocolate researcher at the Energy Center of Wisconsin previously program evaluator for Wisconsin legislature M.P.A. Indiana University Environmental and Natural Resources Management B.A.S. Stanford University Economics & Science-Technology Studies Human Dimensions panel leader for the American Council for an Energy Efficient Economy Summer Study (2008 and 2010) Acknowledgements � Our funding � Minnesota Department of Commerce, Office of Energy Security � Minnesota Power Company Thank you! � Our team � Ingo and Scott � Karen Koski – Energy Center of Wisconsin � Rana Belshe – Conservation Connection Consulting

  4. Study Objectives � Characterize electricity use by plug-in devices in homes � Scout for energy-saving opportunities among existing plug-in devices that people could and would obtain at low or no cost � Link opportunities to program approaches Plug-In Devices

  5. Not Included courtesy of DOE/NREL, credit - DOE courtesy of DOE/NREL, credit - D&R Int., LTD In a Nutshell…

  6. Now the details…

  7. Study Approach Telephone Survey 1,013 homes • Demographics • Attitudes • TV & Computer counts Mailed Appliance Survey 260 • Computer & peripheral details • TV & peripheral details • Saturation for other plug-in devices Site Visits 50 • Full inventory of devices • Metering (5-30 devices/home, 1 mo.) • Household interview We metered… …705 (of 1,612) devices in 50 homes… …for one month… …at 6-minute intervals

  8. Low/No-Cost Savings Strategies � Considered 5 strategies � Enable computer power management � Manually unplug � Manually turn off � Use a timer � Use a “smart” power strip � Looked for opportunities with 25+ kWh/yr savings

  9. Technical savings x Household interest (and habits) = Behaviorally-adjusted savings

  10. Savings Opportunities by Home

  11. Enable Computer Power Management Desktop computer use categories � Always on (20% of computers) � Long Idle Periods (40%) � Off When Not in Use (25%) � Not Used Much (15%) (based on 42 of 47 desktop computers)

  12. Site 24 Day 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Watts 19 20 21 22 23 24 25 26 90 watts Occupancy Computer Monitor Sleep/hibernate Enabled? No Yes Yes No Computer Monitor n = 32 desktop computers

  13. Power management enabled for Power management enabled for monitor only monitor and computer 100w 100w courtesy of DOE/NREL, credit - DOE Power management enabled for Power management enabled for monitor only monitor and computer

  14. Power management enabled for Power management enabled for monitor only monitor and computer 70w 3w Desktop Usage and Estimated Savings

  15. Willingness to implement enabled during interview! always on (n=10) Medium High High (enabled) long idle periods (n=14) Low Medium High High (enabled) off when not in use (n=11) No opportunity identified Enabled low use (n=7) No opportunity identified Enabled 0% 20% 40% 60% 80% 100% Manually Unplug

  16. Mini Stereos � Site 5 � 23 watts when not in use � used 3x in a month for 2 hours total � 200 kwh/yr savings if unplugged when not in use Older TVs � Site 6 � 7 watts when turned off � used about 2 hours/day � 58 kWh/yr savings if unplugged when not in use

  17. Printers � Site 31 � 6 watts standby � used 5x in a month for 1 hour total � 43 kwh/yr savings if unplugged when not in (sorry, no photo of this printer) use Lonely TV Peripherals � Site 7 � DVD/VCR player � 7 watts when turned off � not used in a month � 59 kwh/yr savings if unplugged when not in use

  18. Turn Off TV routinely left on � Site 35 � 42” LCD TV � on overnight about 1/3 of the time � 41 kwh/yr savings if turned off from midnight to 6 am

  19. LCD TV with automatic brightness control (Site 35) Day 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Watts 16 17 18 19 20 21 22 23 24 190 watts 75 watts Portable HVAC out of control � Site 24 � space heater in basement turned on by guest, and found running in late May � 200 kWh/month usage

  20. Ad hoc “unplug” opportunities � Site 20 � shoe dryer left running year-round � uses ~700 kWh/yr Use a Timer

  21. Set-top boxes � Site 31 � Satellite box (no DVR) � TV not used between midnight and 6am � timer savings: 85 kWh/yr Use a Smart Power Strip

  22. TV Peripherals � Site 6 � DVD player left on several times � VCR also present (not used) � 55 kWh/yr savings DVD player (Site 6) Day 1 2 3 4 5 6 7 8 9 10 11 12 Watts 13 14 15 16 17 18 19 20 21 22 23 24 25 26 28 27 10 Watts

  23. One- High High time High savings incidence solution willingness per opp. Enable power management Unplug Turn off Use a timer Use a smart power strip Program Strategies � Common themes, but differences across opportunities � Need to address existing barriers � Range from low touch to high touch � Promoting power management should be a high priority

  24. Power Management h c u m w o h e o r d u w t o o a t e n f w k f o e t o ’ s h n u e w o r D s a o r w e n t k a u p t t o ’ m n N o o c D Power Management h c u m w o h e o r d u w t o o a t e n f w k f o e t o ’ s h n u e w o r D s a r o w e n t k u a p t t o ’ m n N o o c D Raise awareness

  25. Power Management h c u m w o h e o r d u w t o o a t e n f w k f o e t o ’ s h n u e w o r D s a o r w e n t k a u p t t o ’ m n N o o c D Raise awareness Show how to implement Power Management h c u m w o h e o r d u w t o o a t e n f w k f o e t o ’ s h n u e w o r D s a r o w e n t k u a p t t o ’ m n N o o c D Raise awareness Show how to implement Program Opportunity: Mass Education

  26. How we communicated about opportunities � It looks like your computer uses more electricity than any other device we metered. � Your computer uses half of its energy when you aren’t even using it. * This kind of messaging resonated across all opportunities. What we did not say... � You could save 20 dollars per year by turning off your computer when not using it or enabling power management.

  27. Resources to help interested households � Climate Savers Computing � Google Gadget - Energy Saver � Programs could build on this (Note: Instructions vary by operating system) Unplug s e c i v e d h c i h w w o e n e c l k n s t e s ’ r a n e H o f f D i d a e k a m Suggest alternatives to Guidance on major culprits physical unplugging Enable hhld detective work Provide/subsidize power strips Program Opportunity: Education plus providing technological aides

  28. Turn off m s r e o c f i v o e t d d r h a c h i h e w r a w s t o i e b n c a ) k k n H e a t ’ r e n e r b e o f f c D i d n d n e i a a n ( e e k v a n m o C Guidance on major culprits (difficult to address) Enable hhld detective work Feedback to the motivated Program Opportunity: Education plus providing technological aides (or appeals to values) Timers / Smart Power Strips s e m c i r o v e f d o t h d c i r a h w h e w r e y a c o e l n n e s c e v t k n i i i b n t e t c a ) e ’ r k n H v e e a o f f n f f e D o i e r d b C e a s d u n e k a t o ( a m n y a M Suggest timers and smart Guidance on major culprits power strips as solutions Usage guidance Provide / subsidize Program Opportunity: Providing technological aides plus education

  29. Program Strategies Summary � Educate / inform � focus willing hhlds on the major culprits & opportunities � raise awareness of power management � provide tips on how to do conveniently � Enable hhld investigation � Provide technological aides � Piggyback onto ongoing home visits Share your feedback � We are very interested in your feedback � Visit the “links” icon to take a brief online survey

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