Schedule Important Dates in IPL 2019 Match Type Date Venue 23 rd - - PowerPoint PPT Presentation

Schedule

Important Dates in IPL 2019

Match Type Date Venue Team Matches 23rd March 2019 to 4th May 2019 Chennai, Mohali, Kolkata, Hyderabad, Jaipur, Bengaluru, Mumbai, Delhi Qualifier-1 6th May 2019 Kolkata Eliminator 8th May 2019 Bengaluru Qualifier-2 10th May 2019 Chennai Final 12th May 2019 Mumbai For complete IPL 2019 Schedule, click Here

Why Advertise in IPL 2019 on Hotstar?

• Brand Awareness: Unlike usual OTT content, the audience engagement in case of

live sports is much higher

• Brand Association with IPL: Associating with the brand IPL through advertising

would positively impact the advertisers’ brand.

• Low Cost Per Reach: Cost per thousand impressions is as low as INR 120
• Minimum Budget Required: For the first time, advertising packages for IPL start at

Rs 5 Lakh

• Target: Advertisers can target audience by location or gender during live streaming
• f IPL matches

Case Study- FMCG

Category: FMCG Objective: To increase Brand Awareness of a leading Mouthwash brand

Approach

• Target: Young audience in top 8 metros
• Creative type: Video ad along with companion carousel to showcase functional message and product variants
• Call To Action: Ad tiles with functional benefits directed to the brand website whereas ad tiles with product

variants directed to ecommerce websites

• Real Time Optimization: Optimization by adding billboards on TV & Movies listing page

Impact

• Significant increase in Brand Awareness (36%) and Purchase Intent (5%)
• 33% increase in brand penetration within Hotstar consuming households

Case Study- Automobile Care

Category: Automobile Care Objective: To increase Brand Awareness of a leading Engine Oil brand

Approach

• Target: Male (22-45 years) who are auto enthusiasts
• Creative type: Video ad
• Retargeting: Audience who engaged with the creatives once were retargeted

Impact

• 2X CTR vs average as a result of precise targeting
• 9/10 consumers who saw the ad recalled it and 90% of them identified the brand
• Brand’s association with “superior engine performance” went up by 11 points from 64% to 75%

Case Study- Ecommerce

Category: E-commerce Objective: To increase traffic during End of Season Sale for a leading apparel ecommerce brand

Approach

• Launched branded content campaign “Be Your Star’s Secret Santa”
• Viewers had to log in to the brand website, select a gift and send it to their favourite celebrities
• Hotstar’s TV page billboard and midrolls video ads during the celebrities’ shows were used to drive awareness
• Gift unboxing videos too were created and shared on social media as well as showcased during the celebrities’

shows.

Case Study- Ecommerce

Category: E-commerce Objective: To increase traffic during Diwali Sale for a leading apparel ecommerce brand

Approach

• Sharp Targeting of Premium Audiences: Targeted Koffee with Karan show with campaign frequency of 3
• Webview Ads: The brand’s Diwali Sale landing page was served as a video companion unit

Results

• Video Completion Rate of 94%
• CTR for video ads was 13% which is higher than average CTR
• Webview ad unit visits to webview interaction rate was 10%
• Webview ad unit click rate was 16%

Reach and Targeting

Number of viewers 202 million Gender wise distribution 70% Male ; 30% Female Reach in urban India 55% Reach (IPL 2018) Targeting Options Geography One or more states Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Telangana, Maharashtra, Gujarat, Madhya Pradesh, Punjab, Haryana, Bihar, Uttar Pradesh, West Bengal, Odisha Hindi Speaking Markets All Metro Cities Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, Chennai Gender Female All age groups Male 30+ years

Ad Type: Video Ads

Recommended Packages

Budget (in Lakh INR) ROS 2-3 States/Metros Playoffs/ Finals CPM (10 sec) Impressions (in millions) Recommended Presence CPM (10 sec) Impressions (in millions) Recommended Presence 5 120 4.16 1 match 240 2.083 1 match

Can allocate upto 5% of inventory at 500 CPM (10' sec)

15 120 12.6 3 matches 240 6.3 7 matches 25 120 20.8 7 matches 240 10.4 7-15 matches

Can allocate upto 5% of inventory at no upcharge (10' sec)

50 120 41.7 15 matches 240 20.8 15-30 matches 100 120 83.3 30 matches 240 41.7 30 matches 150 120 125 30 matches 240 62.5 60 matches 200 120 166.6 30 matches 240 83.3 60 matches 250 120 208.3 60 matches 240 104 60 matches 500 120 416.7 60 matches 240 208.3 60 matches

Ad Sample

Looking to Advertise?

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