May 2018
May 2018 Disclaimers This presentation may certain forward-looking - - PowerPoint PPT Presentation
May 2018 Disclaimers This presentation may certain forward-looking - - PowerPoint PPT Presentation
May 2018 Disclaimers This presentation may certain forward-looking statements regarding business strategies, market potential, future financial performance and other matters. Forward-looking statements include all statements that are not
Disclaimers
GANNETT 2 This presentation may certain forward-looking statements regarding business strategies, market potential, future financial performance and other matters. Forward-looking statements include all statements that are not historical facts. The words “believe,” “expect,” “estimate,” “could,” “should,” “intend,” “may,” “plan,” “seek,” “anticipate,” “project” and similar expressions, among others, generally identify forward-looking statements, which speak only as of the date the statements were made and are not guarantees of future performance. Where, in any forward-looking statement, an expectation or belief as to future results or events is expressed, such expectation or belief is based on the current plans and expectations
- f our management and expressed in good faith and believed to have a reasonable basis, but there can be no assurance that the expectation or belief will result or be achieved or
- accomplished. Whether or not any such forward-looking statements are in fact achieved will depend on future events, some of which are beyond our control. The matters discussed in
these forward-looking statements are subject to a number of risks, trends, uncertainties and other factors that could cause actual results to differ materially from those projected, anticipated or implied in the forward-looking statements. These factors include, among other things:
- ur ability to achieve our strategic transformation;
- an accelerated decline in general print readership and/or advertiser patterns as a result of competitive alternative media or other factors;
- an inability to adapt to technological changes or grow our digital businesses;
- risks associated with the operation of an increasingly digital business, such as rapid technological changes, frequent new product introductions, declines in web traffic levels,
technical failures and proliferation of ad blocking technologies;
- macroeconomic trends and conditions;
- competitive pressures in the markets in which we operate;
- increases in newsprint costs over the levels anticipated or declines in newsprint supply;
- potential disruption or interruption of our IT systems due to accidents, extraordinary weather events, civil unrest, political events, terrorism or cyber security attacks;
- variability in the exchange rate relative to the U.S. dollar of currencies in foreign jurisdictions in which we operate;
- risks and uncertainties related to strategic acquisitions or investments, including distraction of management attention, incurrence of additional debt, integration challenges, and
failure to realize expected benefits or synergies or to operate businesses effectively following acquisitions;
- ur ability to consummate the acquisition of WordStream on a timely basis or at all;
- risks and uncertainties associated with our ReachLocal segment, including its significant reliance on Google for media purchases, its international operations and its ability to develop
and gain market acceptance for new products or services;
- ur ability to protect our intellectual property or defend successfully against infringement claims;
- ur ability to attract and retain employees;
- labor relations, including, but not limited to, labor disputes which may cause business interruptions, revenue declines or increased labor costs;
- risks associated with our underfunded pension plans;
- adverse outcomes in litigation or proceedings with governmental authorities or administrative agencies, or changes in the regulatory environment, any of which could encumber or
impede our efforts to improve operating results or the value of assets;
- volatility in financial and credit markets which could affect the value of retirement plan assets and our ability to raise funds through debt or equity issuances and otherwise affect
- ur ability to access the credit and capital markets at the times and in the amounts needed and on acceptable terms; and
- ther uncertainties relating to general economic, political, business, industry, regulatory and market conditions.
A further description of these and other important risks, trends, uncertainties and other factors is provided in the company’s filings with the U.S. Securities and Exchange Commission, including the company’s annual report on Form 10-K for fiscal year 2017 and quarterly report on Form 10-Q for the first quarter of fiscal 2018. Any forward-looking statements should be evaluated in light of these important risk factors. The company is not responsible for updating or revising any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
CONSUMERS BUSINESSES
Gannett Overview
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PREMIUM LOCAL NEWS BRANDS NATIONAL PRESENCE ROBUST DIGITAL MARKETING SOLUTIONS OFFERINGS
$360MM 2017A Adjusted EBITDA $1BN Market Capitalization
109 Local U.S. Markets (including growth areas
such as Phoenix, Nashville, Indianapolis)
Award-Winning Content 3,000+ Journalists 128MM+ Monthly Unique Visitors(3) #3 Destination for News and Information(3)
(1) Includes ReachLocal and corporate eliminations (2) National USA TODAY only; excludes network (3) Per Comscore, as of February 2018
$359MM in 2017A Digital Marketing Services
Revenues (incl. above)
66% of USA TODAY(2) Advertising Revenues Are
Now Digital
Tremendous Opportunity
Remains in Local Markets for Digital Transition
2,000+ FTE Sales Organization
High-Quality Trusted Content at Scale Growing Digital Revenues $2BN+ of 2017A Advertising and Services Revenue $1BN+ of 2017A Subscription Revenue
Gannett is a leading media and marketing services company with unparalleled local-to-national reach, successfully connecting consumers, communities and businesses
National USA TODAY NETWORK $700MM+ in 2017A(1)
Digital Advertising Revenues
$3BN 2017A Revenue $1BN 2017A Digital Revenue
Financial Summary
Nationwide Digital Marketing Solutions Provider
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▪ Provides small- to mid-sized and regional businesses with a comprehensive suite of managed digital marketing solutions that help them generate leads and superior ROI on their marketing investments
End-to-End Suite of Digital Marketing Solutions for SMBs at Any Stage
19,000
Active Clients
$359MM
2017 Revenue
~2
Average Products / Client
▪ Provides cloud-based software-as-a-service (SaaS) solutions on a subscription basis for local and regional businesses and agencies looking to optimize their own digital marketing spend
3,399
Active Clients
$55MM
NTM* Revenue
29%
EBITDA Margin
DIGITAL ADVERTISING WEB PRESENCE DIGITAL MARKETING SOFTWARE
▪ Search ▪ Social Ads ▪ Display Ads ▪ SEO ▪ Websites ▪ Live Chat ▪ Lead Management ▪ Marketing Automation ▪ Analytics BUSINESSES Managed Service
“Do-it-for-Me”
BUSINESSES
Self Service “Do-it-Yourself”
▪ Geotargeting ▪ Retargeting ▪ Listings ▪ Reviews
Note: NTM = next twelve months (1) Subject to regulatory clearance and other customary closing conditions
Pending Acquisition (1) of
Gannett has the Reach, Personnel, and Technology to Service SMBs’ Local Digital Advertising Needs Nationwide
AZ AR CA CT DE FL ID IL IN IA LA ME MA MI MN MO MT NV NH NJ NM ND OH RI SC SD UT VT VA AL CO GA KS KY MI NE NY NC OK OR PA TN TX WA WV WI WY Guam Wisconsin Milwaukee (40) Cincinnati (28) Des Moines (90) Detroit (14) Fort Myers (79) Indianapolis (35) Knoxville (65) Louisville (45) Naples (146) Phoenix (12) Rochester (52) Westchester MD Nashville (37)GANNETT 5
(1) Source: IAB Report; ReachLocal Survey Data – 2017; LSA Pulse Survey
Focusing on the Local Advertising Market ~9MM
(1)
SMBs in the U.S.
Gannett is Uniquely-Positioned to Capitalize on Local Digital Advertising Growth
~$50B
(1)
Local Digital Advertising Market
Digital Advertising is Critical to SMBs But is Increasingly Complex
✓
Best-in-class, end-to-end technology platform (ReachLocal, SweetIQ and, pending acquisition of WordStream)
✓
Sales organization of 2,000+ across the U.S.
✓
Demand from larger platform such as Google to drive local growth
…But Run into Numerous Issues
Huge Local Digital Advertising Market
75%
(1)
- f SMBs
Advertise…
“I don’t have enough time” “I don’t know how to do it” “I don’t have necessary personnel”
40 36 31
USA TODAY NETWORK Overview
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▪ 11MM Local Sunday Readership ▪ 45MM Average Monthly Unique Visitors ▪ 109 Local Markets
The USA TODAY NETWORK delivers tremendous nationwide reach through strong, trusted national, local and passion brands that form the foundation of our local-to-national network strategy
▪ 3MM USA TODAY Daily Print Readership ▪ 103MM Average Monthly Unique Visitors
(USA TODAY Sites Only)
▪ 24MM Mobile App Downloads
Deep community roots inform network knowledge of people and issues of greatest interest and importance Comprehensive, inclusive reflection
- f the USA; large platform amplifies
important local issues
Significant USA TODAY NETWORK Scale
- Avg. Monthly Unique Visitors (1) (millions)
Top News Destination for Millennials Monthly Unique Visitors (millions) Leading User Engagement Page Views per Visit
Source: comScore (February 2018). (1) Excludes local / national duplicates
Local USA TODAY
Tangible Value for Consumers and Advertisers
Local USA TODAY Passion
3.0 2.4 2.3 110 117 128
2016 2017 YTD 2018
Largest Local Media Organization in the United States
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AZ AR CA CT DE FL ID IL IN IA LA ME MA MI MN MO MT NV NH NJ NM ND OH RI SC SD UT VT VA AL CO GA KS KY MI NE NY NC OK OR PA TN TX WA WV WI WY Guam Wisconsin Milwaukee (40) Cincinnati (28) Des Moines (90) Detroit (14) Fort Myers (79) Indianapolis (35) Knoxville (65) Louisville (45) Naples (146) Phoenix (12) Rochester (52) Westchester MD Nashville (37)
40
Print Sites
3
Content Design Studios
2
Advertising Creative Services
4
Circulation Call Centers
Key Highlights ▪ #1 or #2 local news website in most markets ▪ 2.2MM average daily circulation ▪ 4.5MM Sunday circulation ▪ No single market makes up more than 6% of revenue ▪ 9 sites located in state capitals ▪ 32% millennial audience across top markets ▪ 33% of top markets have 4 major league sports teams ▪ Majority of top markets are in fast-growing areas
Note: Numbers in parentheses represent MSA rankings based on 2016 US Census estimates.
Large Markets / Clusters Large Community Small Markets
Gannett Strategy: The Future of Gannett
GANNETT 8
Maximize the value
- f our legacy print
business and rationalize our cost base
3
Leverage nationwide scale and local presence to expand and deepen our relationships with consumers and businesses
1
Accelerate expansion of our digital business through innovative consumer experiences and new marketing experiences for businesses
2
Continue to pursue
- pportunistic
acquisitions
4
Strategy: Leverage Nationwide Scale and Local Presence to Expand and Deepen Relationships
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B2C Strategy
Connect with / monetize targeted audiences
B2B Strategy
Deliver ROI for advertisers Super-serve and retain our most valuable subscribers Deepen our relationship with younger audiences through niche passion brands and events Align storytelling efforts with consumers’ consumption habits across mobile, video and audio Focus on customer segments with the right product suite and level of service Drive deeper penetration of digital marketing services and advertising products within our broad client base Leverage data and technology to drive effectiveness and efficiency
1 2 3 1 2 3
Pursue acquisitions that expand our passion brands
- r fill a gap in our storytelling product portfolio
Pursue acquisitions that fill an advertising or marketing service product gap
4 4
✓ Provide listing services (e.g. location, phone number,
hours of operation) on Google, Facebook, Yelp, etc.
✓ Manage advertising budget across all
media (e.g. Search, Display, Social) to facilitate lead generation
✓ Provide data on the effectiveness of
advertising campaigns
✓ Create custom marketing solutions (e.g. branded
content articles)
✓ Extend distribution of compelling content across
all digital media (e.g. new video franchises, podcasts, flash briefings on Alexa)
✓ Connect advertisers to our large, attractive audiences
via print or digital advertising across Gannett’s digital products and its publications
~$1BN Digital Revenue(32% of Total)
Strategy: Accelerate Expansion of Digital Business
GANNETT 10
Paramount
(1) LTM revenue for the period ended 12/31/17; includes digital circulation allocation.
Marketing Solutions
✓ Partner with key mobile and social media
players for content distribution and monetization
✓ Develop passion brands to attract new audiences
and deepen engagement with existing audiences (e.g. FTW, Humankind, Grateful)
✓ Extend digital audience engagement offline through events
Expanding the Number of Products to Businesses Expanding Audience and Driving Consumer Engagement B2B B2C
Strategy: Maximize the Value of Legacy Print Business and Rationalize Cost Base
GANNETT 11
Continued Opportunity to Maximize Profits
▪ Consolidate facilities ▪ Outsource printing ▪ Optimize routes ▪ Salesforce reorganization, including migrating accounts to more efficient call centers and optimizing post-sales ▪ Develop more regional structures (e.g. TN, WI, NJ, FL) ▪ Centralize financial and accounting functions (e.g. payroll, accounts receivable, accounts payables) ▪ Leverage scale to drive savings in technology services (cloud services, hosting, software services) ▪ Templatize print products to drive efficiencies across Design Studios ▪ Realign content resources to focus on digital future ▪ Leverage ReachLocal’s India operations for technology and development functions ▪ Outsource subscriber call centers
Distribution & Production Regionalization / Centralization Standardization / Optimization Outsourcing
$3,709 $3,079 PF2015 2017 Track Record in Reducing Operating Expenses
$630MM+
In Opex Reductions
($ in millions)
(1)
(1) Pro forma for acquisition of JMG, NJMG and ReachLocal. Source: Pro forma financials filed with 8-K on 10/21/16.
▪ Aggressive “Full Access” pricing in late 2017 / 2018 ▪ Loyal print audience willing to pay more ▪ Pricing to continue, although likely at more modest levels
Subscriber Pricing
Strategy: Pursue Opportunistic Acquisitions
GANNETT 12
Category Digital Marketing Software & Services Consumer Engagement Local Market Expansion Objective
To provide national and local marketers with best-in-class solutions that generate a superior ROI for their digital marketing investments To provide consumers with engaging digital content, live experiences and exclusive benefits as members of the USA TODAY NETWORK To grow the size of the USA TODAY NETWORK audience and expand our editorial coverage where news is happening in America
Historical Future
▪ Selective acquisitions to enhance the USA TODAY NETWORK footprint in key markets ▪ Tuck-in acquisitions to expand and /
- r optimize ReachLocal’s service
- fferings and technologies
▪ Opportunistic small acquisitions in key content areas ▪ Disciplined acquirer
(August 2016, $163MM) (April 2017, $32MM) (October 2016, undisclosed) (April 2016, $261MM) (July 2016, $39MM) (October 2017, undisclosed)
Proven and Experienced Management Team
Robert J. Dickey President & CEO Kevin Gentzel Chief Revenue Officer President, USA TODAY NETWORK & Maribel P. Wadsworth Publisher of USA TODAY
▪ Joined Gannett in 1990 ▪ Previous experience as President of Former Parent’s US Community Publishing Division ▪ Senior Group President, Pacific Group and Chairman of Phoenix Newspapers, Inc. ▪ President and Publisher of the Desert Sun, Palm Spring, CA and Group Vice President of the Pacific Group ▪ Named to his current role in November 2017 ▪ Previously served as ReachLocal’s Chief Product Officer since February 2012 ▪ Previous experience in senior leadership roles of Nero, Microsoft, Omniture and Novell
Alison K. Engel Chief Financial Officer & Treasurer
▪ Joined Gannett in 2015 ▪ Previous experience as Senior Vice President, Chief ▪ Financial Officer and Treasurer A. H. Belo Corporation ▪ B.S. and MPA from University of Texas at Austin ▪ Certified Public Accountant
Chief Product Officer, Kris Barton USA TODAY NETWORK President, USA TODAY NETWORK Sharon Rowlands Marketing Solutions & CEO, ReachLocal
▪ Joined Gannett in 1996 ▪ Previous experience as Chief Strategy Officer, VP of Audience Development and engagement ▪ 15 years of experience in a variety of roles (reporter to managing editor) at US Community Publishing Division ▪ Joined Gannett in 2015 ▪ Previous experience as head of Advertising Sales, North America at Yahoo! ▪ Chief Revenue Officer of The Washington Post ▪ Chief Revenue Officer of Forbes Media ▪ Named to her current role in November 2017 ▪ Previously CEO of ReachLocal in 2014 ▪ Previous experience as CEO of Altegrity, CEO of Penton Media, and President and Managing Director at Thomson Financial
GANNETT 13
Financial Highlights
Recent Financial Highlights
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1 2
Strong Digital Advertising Improvement and Focus on Digital Transformation Digital Advertising Revenues Reaching 44% of Total Advertising Revenues in Q1 ’18 Pending Acquisition of WordStream, a Digital Marketing Software Company, to Further Enhance ReachLocal’s Digital Marketing Solutions Continued Focus on Efficiencies to Drive Steady Cash Flow $100M Stock Repurchase Plan and 2017 Annual Dividend of $0.64 Completed $200M Convertible Debt Financing
3 4 5 6
$75.2 $77.6 $85.9 $93.8 $101.4 $96.5 5% 4% 1% 6% 7% 6% 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% $- $20.0 $40.0 $60.0 $80.0 $100.0 $120.0 Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Operating Revenue Adjusted EBITDA Margin
Strong Improvement in Digital Advertising Trends
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Q1 ’18 Highlights
Results Ahead of Expectations Driven by Solid Growth in Digital Advertising Revenues Digital Advertising Revenues Reached 44% of Total Advertising Revenues Growing 7% YoY ReachLocal Operating Revenues were $96.5 Million, up 24%Year-Over-Year
1 2 3
Total Digital Revenues Increased 9% to $255.5 Million, or Approximately 35% of Total Revenue
4
Strong Cash Flow and Real Estate Sales Led to Significant Debt Paydown in Q1/early Q2
5
34.9% 37.9% 38.6% 41.8% 40.1% 43.6% Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18
Digital Advertising Revenues as a % of Total Advertising Revenues ReachLocal Operating Revenue & Adjusted EBITDA Margin
($ in millions)
ReachLocal Q2’17 Adjusted EBITDA Margin impacted by one-time transition costs associated with migration of Gannett accounts to the ReachLocal platform
Financial Summary
GANNETT
Revenue Adjusted EBITDA and Margin Total Digital Advertising Revenues
($ in millions) ($ in millions)
Free Cash Flow(1)
$2,885 $3,047 $3,146 2015A 2016A 2017A $177 $106 $164 2015A 2016A 2017A
($ in millions) ($ in millions)
$387 $360 $360 13% 12% 11% 2015A 2016A 2017A
Adjusted EBITDA Margin
17
(1) Defined as cash flow from operating activities less capital expenditures.
$405.2 $495.5 $709.3 2015A 2016A 2017A
($ in millions)
We Are Gannett.
From local to national, we engage the country to tell its stories.
Appendix
Non-GAAP Financial Metrics - Consolidated
GANNETT 20 ($ in millions)
For the twelve months ended December 31, 2017 2016 2015 Net income (GAAP basis) $7 $53 $146 Provision for income taxes 34 14 48 Interest expense 17 13 5 Other non-operating items 10 10 (34) Operating income (GAAP basis) $68 $89 $165 Depreciation & Amortization 192 133 108 Asset impairment charges 47 56 29 Restructuring costs 44 46 77 Acquisition-related items 5 33 Other items 4 3 8 Adjusted EBITDA (non-GAAP basis) $360 $360 $387
Non-GAAP Financial Metrics – ReachLocal Segment
GANNETT 21 ($ in millions)
Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Operating income (GAAP basis) ($7,498) ($4,772) ($7,889) ($4,207) ($2,071) ($2,926) Depreciation & Amortization 8,312 7,875 8,783 8,846 8,398 8,513 Restructuring costs 78 323 191 466 539 Acquisition-related items 43 Other items 399 168 83 Adjusted EBITDA (non-GAAP basis) $892 $3,146 $1,217 $5,229 $6,961 $6,209