Brave Browser & Basic Attention Token Blockchain and new - - PowerPoint PPT Presentation

Brave Browser & Basic Attention Token

Blockchain and new revenue models

NOVEMBER 27, 2018 Twitter: @brave

Early days of the web…

This simple ad spawned a huge industry

Data source: www.lumapartners.com for graphic and World Federation of Advertisers for fraud.

PUBLISHERS

Overgrown Ad-tech Lumascape

High Cost, Low Quality

The web is at an inflection point

The Web is evolving

9

What is blockchain?

A decentralized database

• f encrypted transactions

where nothing can be compromised. Better control over secure digital data. Digital data that 
 you can trust.

10

Benefits of blockchain for digital advertising

Reduces fraud Eliminates middlemen Creates Transparency

Why do we need blockchain?

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The Ecosystem is Broken

Publishers

• Revenue down 66% in 15 years
• Google + Facebook taking 99%
• f every new digital ad dollar
• Ad-blocking on over 600m

devices, still growing

Users

• Treated like a product to

be mined

• Total loss of privacy and

data control

• Poor experience leads

to ad-blocking

Advertisers

• Lack of transparency
• Fraud: $16b in 2017 and

$50b by 2025

• Poor reporting

The days of giving digital [advertising] a pass are

• ver.

It’s time for action.

— Marc Pritchard, Procter & Gamble CMO

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Data source: Bullet 1, New York Times and Medium; Bullet 2: Ghostery; Bullet 4: RiskIQ.

5

seconds per mobile page load wasted by ad-tech

Slow

175

Ad tags and trackers 


• n sites like TMZ

Invasive

132%

malware and ransomware growth in 2016

Insecure

Users

It All Starts With a Poor Browsing Experience

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Data source: Pagefair

119M

2014 2015

181M 145M

2016

275M

Desktop browsers Mobile browsers

216M

2017

236M 380M

2013

54M

600M+ Devices

Advertisers

Users Respond with Ad-blocking

This is why we’re here today.

Inspire users, publishers and advertisers to be the change…

and be Brave

An Open and 
 Honest System, 
 with a Means 
 to Make Money

3. Blockchain- based 
 Digital Advertising

1. Brave 
 browser

2. Basic Attention Token

• 4. Brave

Rewards Platform

Let’s break it down

3. Blockchain- based 
 Digital Advertising

1. Brave 
 browser

2. Basic Attention Token

• 4. Brave

Rewards Platform

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A Better User Experience With Brave Browser

1.

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A Better User Experience with Brave Browser

Speed

Up to 8x faster on mobile and 2x faster on desktop

Control

User opts in for ads

Secure

Stop malware and ransomware

Easy

No complicated extensions to manage

Efficient

Eliminates costs to download ads and trackers

1

Monthly Active Users by Platform

Android iOS Mac OS Windows

1

July 2019

10-12m MAU

Oct 2018

5m+ MAU

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A Basic Attention Token Powered Experience

2.

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A Basic Attention Token Powered Experience

• BAT is exchanged between users, publishers and advertisers
• Users get BAT to view ads
• They spend BAT to get premium content
• Publishers receive BAT via the browser
• Brands have a direct relationship with customers
• User Growth Pool: $60 million

2.

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Blockchain-based Digital Ad Platform

3.

27

User Ads Publisher Ads

Blockchain-based Digital Ad Platform

3.

28

Ad platform locally matches the appropriate ad to the right place, in context

Blockchain-based Digital Ad Platform

3.

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The best knows 
 no alternative

See for yourself

The best knows no alternative

Learn more

Brave

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Brave Rewards

4.

31

Brave Rewards

4.

32

Brave Rewards

4.

33

More revenue: 70% Better experience for readers Direct relationship with users Converts lost ad-blocking revenue into blockchain-verifiable, opt-in ad revenue Challenges duopoly

What does it mean for Publishers?


More Revenue and Better Relationships

34

What does it mean for Advertisers?


Better Relationships, Data and Results

Private tabs act as personalized shopping malls Direct relationships between all players provides greater transparency and decision making Zero-Knowledge Proofs provide ad confirmation, without persistently tracking users Reporting data is verifiable on the Ethereum blockchain Eliminates the need for multiple vendors for tracking, measuring and reporting Dashboards provide forecasting data along with options to pull and schedule reporting

Publishers Users Advertisers and Brands

Recap

A better experience 
 for Users A better deal 
 for Publishers Better relationships, 
 data and results 
 for Advertisers

World-Class Technical Team

For a better Web

Scott Locklin

Building Momentum

5+ million monthly active users 80% mobile and 20% desktop Over 500,000+ BAT wallets 30,000+ verified publishers 15,000+ YouTube creators with 300M+ subscribers Dow Jones Media Group partnership Major YouTube stars signed: Bart Baker (10M subscribers), Philip DeFranco (5M subscribers)

Thank You