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International Insight Innovations 2016 The media insight equivalent - - PowerPoint PPT Presentation
International Insight Innovations 2016 The media insight equivalent - - PowerPoint PPT Presentation
International Insight Innovations 2016 The media insight equivalent to speed dating! W E L C O M E SONIA MARGUIN - EURONEWS www.inTVgroup.org P R O G R A M M E Agenda 3.00 Understanding a multi-platform world Jason Mander, GWI
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SONIA MARGUIN - EURONEWS
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www.inTVgroup.org
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P R O G R A M M E
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Agenda
3.00 Understanding a multi-platform world Jason Mander, GWI Sandile Mkhize, Ipsos Laurence David, Mediametrie Panel Moderator – Franck Buge, TV 5Monde 4.05 Coffee break 4.20 Digital deliver – adblockers, viewability… Stephane Hauser, Iab David Evans, CNBC Eleonore Pascassio, Havas Jacques Tchenio, comScore Panel Moderator – Sonia Marguin, Euronews 5.40 Networking – drinks! ¡
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UNDERSTANDING A MULTI-PLATFORM WORLD
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JASON MANDER - GWI
Media consumption trends
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S A N D I L E M K H I Z E - I P S O S Media measurement – taking a brand centric approach
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LAURENCE DAVID - MEDIAMETRIE
Multiscreen measurement of TV viewing
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T H E P A N E L
Moderator – Franck Buge, TV5 Monde
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C O F F E E B R E A K
Please be back by 4.20
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D I G I T A L D E L I V E R Y
Adblockers, viewability….
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STEPHANE HAUSER - IAB
Improving industry standards
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D AV I D E VA N S - C N B C
Understanding consumer attitudes to ad blocking
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ELEONORE PASCASSIO - HAVAS
How to plan for optimal results – bridging ad visibility with other KPIs
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JACQUES TCHENIO - COMSCORE
Latest trends in viewability and ad validation
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T H E P A N E L
Moderator – Sonia Marguin, Euronews
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