International Insight Innovations 2016 The media insight equivalent - PowerPoint PPT Presentation

International Insight Innovations 2016 The media insight equivalent to speed dating!

W E L C O M E

SONIA MARGUIN - EURONEWS

www.inTVgroup.org

P R O G R A M M E

Agenda 3.00 Understanding a multi-platform world Jason Mander, GWI Sandile Mkhize, Ipsos Laurence David, Mediametrie Panel Moderator – Franck Buge, TV 5Monde 4.05 Coffee break 4.20 Digital deliver – adblockers, viewability… Stephane Hauser, Iab David Evans, CNBC Eleonore Pascassio, Havas Jacques Tchenio, comScore Panel Moderator – Sonia Marguin, Euronews 5.40 Networking – drinks! ¡

UNDERSTANDING A MULTI-PLATFORM WORLD

JASON MANDER - GWI Media consumption trends

S A N D I L E M K H I Z E - I P S O S Media measurement – taking a brand centric approach

LAURENCE DAVID - MEDIAMETRIE Multiscreen measurement of TV viewing

T H E P A N E L Moderator – Franck Buge, TV5 Monde

C O F F E E B R E A K Please be back by 4.20

D I G I T A L D E L I V E R Y Adblockers, viewability….

STEPHANE HAUSER - IAB Improving industry standards

D AV I D E VA N S - C N B C Understanding consumer attitudes to ad blocking

ELEONORE PASCASSIO - HAVAS How to plan for optimal results – bridging ad visibility with other KPIs

JACQUES TCHENIO - COMSCORE Latest trends in viewability and ad validation

T H E P A N E L Moderator – Sonia Marguin, Euronews

N E T W O R K I N G D R I N K S