NJ Advance Media is part of Advance Publications Global brands - PowerPoint PPT Presentation

NJ Advance Media is part of Advance Publications Global brands • World-class reputation • Nationwide presence • Best in-class digital • marketing solutions 12 local news and • information websites ranking #1 in their markets, including NJ.com* Newspapers in • 25+ cities Premier magazines • 2 Source: Nielsen Scarborough Report 2014 Release 2

Combining print and digital for powerful reach of the New Jersey region Sources: Digital: comScore Key Measures & Key Measures Local Market, 6 month average unique visitors (June-November 2014), NY/Philadelphia DMAs; Desktop/Mobile: ratio calculated based on national NJ.com comScore data; Print: 2014 Release 2, Nielsen Scarborough New York & Philadelphia Mix study, Cume of daily, weekly, sunday papers plus Inside Jersey, NJ.com Mobile: comScore April 2015, Desktop: March 2015; Other: 3 Unduplicated digital plus print calculated based on Scarborough reported print/digital duplication applied to comScore reported digital reach

WHAT IS CONTENT MARKETING? “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience- with the objective of driving profitable customer action ” There are two different types of content marketing solutions Branded Content Native Advertising A “ non-interruptive “ advertising Content created to promote a brand. message that fits our readers It can be created in a native format or it can live on a brand ’ s owned expectations and is as good as the editorial content on the page channels 4 Source: Content Marketing Institute

Content Marketing with NJ Advance Media SPONSOR CONTENT: Engaging, quality content that abides by editorial best practices to interest and engage audiences; by-lined by the sponsor, to be published and distributed on our local market sites. WHY IT’S CALLED NATIVE: According to the Interactive Advertising Bureau, “ native ” is defined as “ …paid content that is so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels they belong. ” 5

How an event generated high response and interactivity with content Ran in May of 2017 Ad units Impressions Clicks CTR Benchmarks CTR Sponsored Content 0.58% 90,095 657 0.73% Standard Units: 728x90, 300x250, 320x50 (above and mobile unit) 0.04% - 0.06% 88,012 170 0.19%

Maximizing Your Results with Social Media Guidelines to Best Practices Include your NJ.com sponsored content • stories and links as part of your publicity and promotion efforts. Positive news and stories from a respected a source such as NJ.com is a great way to make a good first impression and to show customers and peers that you are a leader/expert in the industry. Post the NJ.com blog links to your own social • media accounts. Posts can then be shared again by readers multiple times to increase your reach. Share blog posts with customers, staff and • peers via newsletters, interoffice communications and elsewhere. Post the NJ.com links on your company's • website under the heading media/press etc.

FACEBOOK Source: http://www.kineticsocial.com/infographic-choosing-the-right-network-for-your-social-campaign/ 8

Sample ads – Multiple visuals recommended

Creative Performance - Facebook Campaign Performance June Social Platform Impressions Clicks CTR % Clicks to Website 16,510 296 1.79% 159 Reactions Post Shares Post Comments Page Likes Barrel Trail FB 35 11 3 6 Campaign Performance June Social Platform Impressions Clicks CTR % Clicks to Website 5,371 39 0.73% 30 Reactions Post Shares Post Comments Page Likes Barrel Trail IG 41 0 1 0 10

SMO Audience Insights Clicks By Gender 72% 28 % Females Males 1.23% 1.68% CTR CTR 11

Committed To You As your marketing partner at NJ Advance Media, I am committed to providing you with effective, creative programs that will exceed your expectations. I will accomplish this by executing your programs in a timely manner, and consistently evaluating their performance against the goals identified in the campaign. Charlie San Filippo Marketing Solutions Mgr. 73-896-1454 973-896-1454 csanfilippo@njadvancemedia.com