NJ Advance Media is part of Advance Publications Global brands - - PowerPoint PPT Presentation

• Global brands
• World-class reputation
• Nationwide presence
• Best in-class digital

marketing solutions

• 12 local news and

information websites ranking #1 in their markets, including NJ.com*

• Newspapers in

25+ cities

• Premier magazines

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NJ Advance Media is part of Advance Publications

Source: Nielsen Scarborough Report 2014 Release 2

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Combining print and digital for powerful reach of the New Jersey region

Sources: Digital: comScore Key Measures & Key Measures Local Market, 6 month average unique visitors (June-November 2014), NY/Philadelphia DMAs; Desktop/Mobile: ratio calculated based on national NJ.com comScore data; Print: 2014 Release 2, Nielsen Scarborough New York & Philadelphia Mix study, Cume of daily, weekly, sunday papers plus Inside Jersey, NJ.com Mobile: comScore April 2015, Desktop: March 2015; Other: Unduplicated digital plus print calculated based on Scarborough reported print/digital duplication applied to comScore reported digital reach

WHAT IS CONTENT MARKETING?

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience- with the objective of driving profitable customer action”

Source: Content Marketing Institute

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Native Advertising

A “non-interruptive “advertising message that fits our readers expectations and is as good as the editorial content on the page

There are two different types of content marketing solutions Branded Content

Content created to promote a brand. It can be created in a native format

• r it can live on a brand’s owned

channels

Content Marketing with NJ Advance Media

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SPONSOR CONTENT: Engaging, quality content that abides by editorial best practices to interest and engage audiences; by-lined by the sponsor, to be published and distributed

• n our local market sites.

WHY IT’S CALLED NATIVE: According to the Interactive Advertising Bureau, “native” is defined as “…paid content that is so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels they belong.”

How an event generated high response and interactivity with content

Ad units Impressions Clicks CTR Benchmarks CTR Sponsored Content 90,095 657 0.73% 0.58% Standard Units: 728x90, 300x250, 320x50 (above and mobile unit) 88,012 170 0.19% 0.04% - 0.06% Ran in May of 2017

Maximizing Your Results with Social Media

Guidelines to Best Practices

• Include your NJ.com sponsored content

stories and links as part of your publicity and promotion efforts. Positive news and stories from a respected a source such as NJ.com is a great way to make a good first impression and to show customers and peers that you are a leader/expert in the industry.

• Post the NJ.com blog links to your own social

media accounts. Posts can then be shared again by readers multiple times to increase your reach.

• Share blog posts with customers, staff and

peers via newsletters, interoffice communications and elsewhere.

• Post the NJ.com links on your company's

website under the heading media/press etc.

FACEBOOK

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Source: http://www.kineticsocial.com/infographic-choosing-the-right-network-for-your-social-campaign/

Sample ads – Multiple visuals recommended

Creative Performance - Facebook

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Campaign Performance June

Social Platform Impressions Clicks CTR % Clicks to Website

Barrel Trail FB

16,510 296 1.79% 159

Reactions Post Shares Post Comments Page Likes

35 11 3 6

Campaign Performance June

Social Platform Impressions Clicks CTR % Clicks to Website

Barrel Trail IG

5,371 39 0.73% 30

Reactions Post Shares Post Comments Page Likes

41 1

SMO Audience Insights

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72% Females 28 % Males

Clicks By Gender

1.68% CTR 1.23% CTR

Committed To You

As your marketing partner at NJ Advance Media, I am committed to providing you with effective, creative programs that will exceed your expectations. I will accomplish this by executing your programs in a timely manner, and consistently evaluating their performance against the goals identified in the campaign.

Charlie San Filippo Marketing Solutions Mgr.73-896-1454 973-896-1454 csanfilippo@njadvancemedia.com