Safety - Co Recreating Human Trust Life In Lockdown What if we are in a lockdown situation for more than a year? 18-May-2020, Bangalore. Stage 1 | Submission
Safety Soldiers Govardhan Kunchapu Varun Jaiswal Profile Profile Team Leader Team Member Photo Photo Indraneel KD Kritika V Team Member Team Member Kamlesh Gaikwad Profile Mentor Photo
Lockdown Scenarios A 1. How might Mrs. Lakshmi, 30, mum-to-be, who is required to regularly visit her doctor for health checkups, should plan for next 6-7 months and take care of her health? 2. How might Varun, an avid socializer and a traveler can build new relationships and experience new places? 3. How might newly-wed Sruthi, 27, Explorer, Foodie. Continue exploring and shopping at the high street, enjoy famous delicacies in such lockdown-like situation for next few months? B How might Agarwal, a 55-yr- Businessman, can 1. rebuild his various Restaurants, Lodging and Private Transportation business from downfall by creating people Trust and Confidence.
Problem Identified Layoff PROBLEM DESCRIPTION How can various Businesses, Healthcare, Lifestyle, and Tourism build back Human Trust, Faith and Confidence by creating safe environment ? How will they solve human needs and comfort? What will make people to trust business back? Do they completely believe in safety measures taken by industries? WHY IS IT AN URGENT PROBLEM? There is a urgent need for creation of safety, Faith and Trustable environment to make situation stable... There is a huge economic impact across many Industries and Businesses which got hit. Crores of people lost Job, Home, Food and other basic needs. People are not in a situation to trust and buy things they need. If the situation continues for long time we may have to face worst situations and forcibly have to live with virus by losing trust with each other, there won't be enough hospitals/beds.
Target User Persona 1 PROFILE DEMOGRAPHICS Job Title: System Engineer Income: Average Education: Graduate Gender: Female -31 yr. Location: Major metropolis Family Setting: Married woman, Currently on maternity leave. Became completely health conscious. FEELINGS OBJECTIONS Support: Need caretaker and guidance but difficult to trust Values & Goals: Need regular health checkups, Doctor Suggestions, Food Precautions etc. in covid situation Worries: Need family member help or rented auto/4 wheeler/public Value: Life Costing transport for visits hospital visits. Fear: Hospitals,Nurse or staff not maintaining Hygiene, Influences: Multiple mood swings, uncontrolled body behaviours. Sanity and Social Distancing. Not sure of devices and other testing utensils safety.
Target User Persona 2 PROFILE DEMOGRAPHICS Job Title: UX/UI Designer Income: Above Average Gender: Male -28 yr. Education: Graduate Location: Major metropolis Family Setting: Single, Staying away from home due to corporate job. Supportive, well educated family and Independent. FEELINGS OBJECTIONS Support: Need Safe and Trustable real time update on the Values & Goals: Traveling/Trips, Making friends, Socializing , Worries: No proper trust on safety measures taken by other locations. But no information on real time users/tourists. Cities/Town Restaurant, Cab, Planes etc in order to Travel. Also Fear: Saving life first is better than affected by corona. not sure about Hotels, friends House/Apartment safety measures. Influences: Due to lockdown and restrictions staying at one place causing mental health issues. Impacting on personal life.
Target User Persona 3 PROFILE DEMOGRAPHICS Job Title: Housewife Gender: Female -40 Income: None Education: some college/university Family Setting: Married to a busy IT Professional, 2 Kids - 8 year old Location: City daughter and 15 year old son. Living in an apartment, dependent on Husband for financial needs. Mother in law who lives in a different city, ofuen sick and unable to travel. FEELINGS OBJECTIONS Support: Need guidance of how to deliver what the family needs, Values & Goals: Focused towards family’s well-being. Managing the safely. These needs range from keeping the children productively household and expenses and savings. engaged to bringing home the daily essentials. Worries: Work and play needs of children, Managing Ration, finances The ability to remotely take care of mother in laws health. and other needs and wants of family ( especially children ) in such times. Health needs of Mother in law. Also the education of children - unsure of Fear: Corona, Education - play - social interaction of children, how to manage their time productively. Job security of husband, Mother in laws health condition. Influences: Social - friend Circle, School - moms group , parents, husband, news - whatsApp, fc, youtube content - Personal - no time for herself
Target User Persona 4 PROFILE - Mr. Tata mahindra. DEMOGRAPHICS Job Title: Multi Businessman Income: Wealthy Gender: Male -55 yr. Education: Post graduate Location: Major metropolis & Cities Family Setting: Married, 2 Children. Mostly elder son helps in managing businesses. Has multiple Restaurants, Hotels, also runs Private Transportation service of Cabs and Buses across the country. FEELINGS OBJECTIONS Support: There is need of a system, which will let customers to Values & Goals: Want to serve people in most of the needs with his multiple business chain. To provide lacs of Jobs. know the safety measures we have taken. Worries: Not able to create trust for the people even though Fear: Saving the jobs of employees, saving life first is better followed all the safety measures well and keeping hygiene. than affected by corona. Have to feed the needy. Changing market scenarios, retaining job of employees Value: Business has slowed done. Heavy revenue loss. Influences: Stress due to multiple responsibilities of other Operational Cost increased by 60%. (Salaries, Raw materials, Delivery party charger and Rents). livelihoods, Slowed economy and communication with clients.
STAGE 2 Submission | Final Click here: Video Link of the presentation
Problem Virus is everywhere, Have to live with it for long time..!! Problems from the Problems from the Consumers Perspective Business Perspective ● Not sure about safety in the hospital/staff? ● People lost home, Jobs, Food. Here’s the gap that’s evident during ● Following best safety standards but not able ● Can’t trust public transport(Cab/Bus/Flight) lockdown situation. to update/reach people(Not aware) And how safe was the previous ride? Need to build these back ● Already in loss and Online services are ● Can’t trust hygiene of food delivery Person charging 25%-30% amount. ● Not sure how safely food cooked/packed ● Not sure about tourists/tourism industry by restaurant though they follow guidelines. behaviour? ● Can’t visit relatives/friends house, not sure ● Movie Theaters/Public Malls/Sports can’t How safe is their apartment/community ? behave in the same way. Regular safety ● Stressed with home lockdown, don’t know standards and updates is must to every Which place is safe to travel for relief and consumer. availability of resources is big que? ● Many people are waiting in long q’s for daily needs in front of the stores, maintaining ● Is my office Building, School, College is safety is difficult on packed items when they Safe to visit today? touch everything. Safety | Trust | Confidence There is a urgent need for “Recreating Human Trust”
Solution (Introduction) : Breaking the Problem Past Situation: *** Present: *** Existing trust factor are not majorly playing key role to run the Our Buying, Traveling, Eating, Kids School, Office to work, Place to economy and There is a need for more Human Trust, Faith, Confidence live, Movies Selection and Many more things are very much and Safe environment to build bridge between customers & businesses. influenced by major trust factors like Ratings, Reviews, Comments It’s a big opportunity, Instead of moving back we have to move ahead with etc ., given by certain behavioural archetypes of human nature who Better Safety, Transparency and Technology. love to explore and help. Safety for Co -Traveler, Co -Customer Co -lleague Co -Shopper Co -..... Safety - Co Recreating Human Trust People Businesses (With the data fed by) Archetypes: Explorers & Socializers Are generally Happy to help, they learn from others, Fun loving, Social Networking, Try new things, Guide, Recommend.. etc, and who enjoy small Incentives, Recognitions for the efforts and Contribution.
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