Safety - Co Recreating Human Trust Life In Lockdown What if we are - - PowerPoint PPT Presentation
Safety - Co Recreating Human Trust Life In Lockdown What if we are in a lockdown situation for more than a year? 18-May-2020, Bangalore. Stage 1 | Submission Safety Soldiers Govardhan Kunchapu Varun Jaiswal Profile Profile Team Leader
What if we are in a lockdown situation for more than a year? 18-May-2020, Bangalore.
Recreating Human Trust
Govardhan Kunchapu Team Leader
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Kamlesh Gaikwad Mentor
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Kritika V Team Member Varun Jaiswal Team Member
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Indraneel KD Team Member
1. How might Mrs. Lakshmi, 30, mum-to-be, who is required to regularly visit her doctor for health checkups, should plan for next 6-7 months and take care of her health? 2. How might Varun, an avid socializer and a traveler can build new relationships and experience new places? 3. How might newly-wed Sruthi, 27, Explorer, Foodie. Continue exploring and shopping at the high street, enjoy famous delicacies in such lockdown-like situation for next few months?
A
1.
How might Agarwal, a 55-yr- Businessman, can rebuild his various Restaurants, Lodging and Private Transportation business from downfall by creating people Trust and Confidence.
B
PROBLEM DESCRIPTION
How can various Businesses, Healthcare, Lifestyle, and Tourism build back Human Trust, Faith and Confidence by creating safe environment ? How will they solve human needs and comfort? What will make people to trust business back? Do they completely believe in safety measures taken by industries?
Layoff
WHY IS IT AN URGENT PROBLEM?
There is a urgent need for creation of safety, Faith and Trustable environment to make situation stable... There is a huge economic impact across many Industries and Businesses which got hit. Crores of people lost Job, Home, Food and other basic needs. People are not in a situation to trust and buy things they need. If the situation continues for long time we may have to face worst situations and forcibly have to live with virus by losing trust with each other, there won't be enough hospitals/beds.
PROFILE
Job Title: System Engineer Gender: Female -31 yr. Family Setting: Married woman, Currently on maternity leave.
Became completely health conscious. DEMOGRAPHICS
Income: Average Education: Graduate Location: Major metropolis
FEELINGS
Values & Goals: Need regular health checkups, Doctor Suggestions,
Food Precautions etc.
Worries: Need family member help or rented auto/4 wheeler/public
transport for visits hospital visits.
Influences: Multiple mood swings, uncontrolled body behaviours.
OBJECTIONS Support: Need caretaker and guidance but difficult to trust in covid situation Value: Life Costing Fear: Hospitals,Nurse or staff not maintaining Hygiene, Sanity and Social Distancing. Not sure of devices and other testing utensils safety.
PROFILE
Job Title: UX/UI Designer Gender: Male -28 yr. Family Setting: Single, Staying away from home due to corporate
DEMOGRAPHICS
Income: Above Average Education: Graduate Location: Major metropolis
FEELINGS
Values & Goals: Traveling/Trips, Making friends, Socializing, Worries: No proper trust on safety measures taken by other
Cities/Town Restaurant, Cab, Planes etc in order to Travel. Also not sure about Hotels, friends House/Apartment safety measures.
Influences: Due to lockdown and restrictions staying at one place
causing mental health issues. Impacting on personal life. OBJECTIONS Support: Need Safe and Trustable real time update on the
Fear: Saving life first is better than affected by corona.
PROFILE
Job Title:Housewife Gender: Female -40 Family Setting: Married to a busy IT Professional, 2 Kids - 8 year old daughter and 15 year old son. Living in an apartment, dependent on Husband for financial needs. Mother in law who lives in a different city, ofuen sick and unable to travel.
DEMOGRAPHICS
Income: None Education: some college/university Location: City
FEELINGS
Values & Goals:Focused towards family’s well-being. Managing the household and expenses and savings. Worries: Work and play needs of children, Managing Ration, finances and other needs and wants of family ( especially children ) in such times. Health needs of Mother in law. Also the education of children - unsure of how to manage their time productively. Influences: Social - friend Circle, School - moms group , parents, husband, news - whatsApp, fc, youtube content - Personal - no time for herself
OBJECTIONS
Support: Need guidance of how to deliver what the family needs,
engaged to bringing home the daily essentials. The ability to remotely take care of mother in laws health. Fear: Corona, Education - play - social interaction of children, Job security of husband, Mother in laws health condition.
PROFILE - Mr. Tata mahindra.
Job Title: Multi Businessman Gender: Male -55 yr. Family Setting: Married, 2 Children. Mostly elder son helps in
managing businesses. Has multiple Restaurants, Hotels, also runs Private Transportation service of Cabs and Buses across the country. DEMOGRAPHICS
Income: Wealthy Education: Post graduate Location: Major metropolis & Cities
FEELINGS
Values & Goals: Want to serve people in most of the needs with his
multiple business chain. To provide lacs of Jobs.
Worries: Not able to create trust for the people even though
followed all the safety measures well and keeping hygiene. Changing market scenarios, retaining job of employees
Influences: Stress due to multiple responsibilities of other
livelihoods, Slowed economy and communication with clients. OBJECTIONS Support: There is need of a system, which will let customers to know the safety measures we have taken. Fear: Saving the jobs of employees, saving life first is better than affected by corona. Have to feed the needy. Value: Business has slowed done. Heavy revenue loss. Operational Cost increased by 60%. (Salaries, Raw materials, Delivery party charger and Rents).
Click here: Video Link of the presentation
Problems from the Consumers Perspective
And how safe was the previous ride?
by restaurant though they follow guidelines.
How safe is their apartment/community ?
Which place is safe to travel for relief and availability of resources is big que?
Safe to visit today?
to update/reach people(Not aware)
charging 25%-30% amount.
behaviour?
behave in the same way. Regular safety standards and updates is must to every consumer.
needs in front of the stores, maintaining safety is difficult on packed items when they touch everything.
Safety | Trust | Confidence
There is a urgent need for “Recreating Human Trust”
Here’s the gap that’s evident during lockdown situation.
Need to build these back
Problem
Problems from the Business Perspective
Solution (Introduction) : Breaking the Problem
Past Situation:***
Our Buying, Traveling, Eating, Kids School, Office to work, Place to live, Movies Selection and Many more things are very much influenced by major trust factors like Ratings, Reviews, Comments etc ., given by certain behavioural archetypes of human nature who love to explore and help.
Present:*** Existing trust factor are not majorly playing key role to run the economy and There is a need for more Human Trust, Faith, Confidence
and Safe environment to build bridge between customers & businesses. It’s a big opportunity, Instead of moving back we have to move ahead with Better Safety, Transparency and Technology.
Recreating Human Trust
Safety for Co-Traveler, Co-Customer Co-lleague Co-Shopper Co-.....
Archetypes: Explorers & Socializers
Are generally Happy to help, they learn from others, Fun loving, Social Networking, Try new things, Guide, Recommend.. etc, and who enjoy small Incentives, Recognitions for the efforts and Contribution.
(With the data fed by)
Solution (In-Detail)
Safety-Co
Is a Functional, Unique, Useful and Gamified Digital Mobile Application A Real Time safety tracker which provides Quality info on Safety Standards of a Place, Product and Service with complete Transparency.
Businesses/Products/Services:*
businesses Follow/Implement any new, the reviews will be given by Safety-Co soldiers(Safety Team) by capturing videos, Pictures and Inserting live streaming device (where it is necessary and required).
the place and act as monitors to update the consistency of safety standards on Safety-Co App. Accordingly business has to support, work and increase revenue with quality service.
Customers/Users/People:*
can update their quality experience on Safety-Co App.
review of all the safety standards they get safety incentives with which they can enjoy discounts,
based on leader board.
Safety-Co Team/Soldiers:**
all the quality information about a Place/Service/Product required for both online and
busyness, Safety, Situation of a store/hospital etc, which can be seen on app up front.
restaurants which avoid direct contact of delivery person with parcel packing.
Safety-Co Stamp/Sticker/Tags to represent the level of Trust, Quality and Awareness.
implementing timely the new safety measures, Help/Solutions and Innovative standards across the Large and small Industries.
Watch Video (Drive Link) User Experience
Wireframe Prototype (marvel link)
1. 2.
Safety-Co positive Impact on the Society
Some companies like Airbnb built purely based on Trust and Values of humanity. This is same with many online/offline business
country).
Healthcare, Restaurants, Tourism, Lifestyle, Supply Chain & many more will be directly improving their business.
innovative and good quality safety standards by helping them to spread and brings more business.
creating new job sector.
improved.
place easy for the tourists by making access to the safety
Let’s smile, trust, improve and live on…! This too shall pass.!!
Research
1. Understanding the Theme and Identifying the Problem; 2. Research and Identifying the focus area; 3. Diverging to try out multiple possible solutions; 4. Converging to the final focused solution;
(10 interviews conducted each: Customers and Business)
thoughts, and suggestions about Lockdown.
Discover, Define, Develop and Deliver
Insights
“Safety becomes a big challenge as soon as we decide to step out of
“Businesses are taking safety precautions and advertise them to increase people Trust. Safety & Trust are directly having an impact on
facing heavy loss” “Even when we consider safety as a parameter, people still trust Word
factor)” “Social Interaction, Travel Exploration is very important for emotional growth in school children- people are scared about how this distance would affect them emotionally and physically”
Design Process
Users Feedback on proposed solution
Execution & Viability
Crisis makes life go on fast track mode. Like playing a video game at 10x speed..! Every decision you make, can have 10x impact for better or worse..!!