Reflecting Excellence in Website Redesign Beth Johnston, Lindbergh - - PowerPoint PPT Presentation

Reflecting Excellence in Website Redesign

Beth Johnston, Lindbergh Schools

• 5,896 students and growing
• 1 ECE, 5 elementary schools, 2 middle schools and 1 high school

in suburban St. Louis County

• No. 1 K-12 District in Missouri-Academic Achievement – 2010, 2011
• Our 2011-12 Theme: Grow. LiNC. Excel.

Bring Your Own Device to School

How do we project an image

• f world class technology

and top notch education to our community?

Virtual ‘Front Door’/Curb Appeal Your district’s website provides a first impression of quality for residents, parents, teachers, prospective families and potential new hires.

Before:

• Webmaster employed

in technology department

• Little/no organization of

homepage links

• Inconsistent graphics/theme
• Simple links to social media
• PDF school calendar
• Static boundary map
• Ineffective search engine

We began a process that included focus groups, a page-by-page audit, reorganization, updated photos and total graphic redesign.

Parent Focus Group Feedback

• The most common piece of information parents

mentioned was grades.

• Another major area of interest was school calendars.
• Both scheduled and unscheduled school closings are

another piece of information that parents cited as being very important to them.

• In the past, information has been so difficult to find

that many parents and teachers have found other avenues to find and deliver content quickly.

Parent Focus Group Feedback

• Teachers and schools that are using Facebook as a

means of getting general updates out to parents have received high praise.

• Parents want a centralized place where they can

manage calendars, grades, and general information.

• It is important to provide parents with a more

centralized strategy for content delivery that consolidates Lindbergh’s current digital real estate with easy access to all third party sites and reorganizes the content provided based on the intensity of the need for that information.

Timeline

Website redesign RFP Summer 2010 Audit site: Remove dated content and clutter Summer/Fall 2010 Conduct focus groups with key audiences February/March Create homepage organization and sitemap April Update school and department sites April/May Take new lifestyle photos April/May Provide Switch hierarchy/architecture/analytics May 30 Photos due June 1-2 Final board approval, begin web development w/ Switch June 14 Content (copy) due June 24 Beta Launch

• Aug. 3

First day of school

• Aug. 16, 2011

Total Budget: $29,000

• Focus group analyzation
• Discovery and strategy

(creative, technology)

• Web site design, revisions
• Flash banner development
• HTML and CSS development

– Cascading stylesheets to determine site’s look/feel

• CMS development and

programming

– Content Management System – back end admin.

• Content population

– 30 pages

• Webmaster training
• Google Analytics
• Testing and deployment

– Site “Go Live”

Then Now

• Webmaster in

technology dept.

• Little/no organization of

homepage links

• Links to social media

pages

• Pdf school calendar
• Static boundary map
• Webmaster in

communications dept.

• Targeted organization of

links, simple navigation

• Facebook, Twitter feeds
• n homepage
• Interactive Google

Calendar

• Interactive address finder,

using Google maps.

Questions?

Contact Information

Beth Johnston Communications Director, Lindbergh Schools 314-729-2400, ext. 8802 bjohnston@lindberghschools.ws www.lindberghschools.ws