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“Radio on Internet”
Jake Shapiro jake.shapiro@radiopublic.com
Radio on Internet Jake Shapiro jake.shapiro@radiopublic.com the - - PowerPoint PPT Presentation
Radio on Internet Jake Shapiro jake.shapiro@radiopublic.com the - - PowerPoint PPT Presentation
Radio on Internet Jake Shapiro jake.shapiro@radiopublic.com the podcast moment why now? whats working? whats next? why now? Podcastings path 2003 rss + mp3 @ Harvard 2005 Apple iTunes 2008 iPhone app store
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the podcast moment
- why now?
- what’s working?
- what’s next?
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why now?
Podcasting’s path ○ 2003 rss + mp3 @ Harvard ○ 2005 Apple iTunes ○ 2008 iPhone app store ○ 2014 birth of the new podcast industry (Apple app, Serial, Radiotopia, Gimlet…)
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coalescing trends
○ smartphone adoption ○ on-demand media consumption ○ advertisers seek audience on mobile ○ publishers seek access to engaged audience ○ connected car/home/headphones
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500,000
podcasts
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30,000,000
episodes
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7
average episodes per week
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80%
listen to most or all of each episode
SLIDE 12 US Monthly Audience (1) NPR 16,340,000 (2) WNYC Studios 7,108,000 (3) PRX 5,434,000 (4) HowStuffWorks 5,312,000 (5) This American Life/Serial 4,836,000 (6) iHeartMedia 4,477,000 (7) ESPN 4,447,000 (8) New York Times 4,084,000 (9) Wondery 3,521,000 (10) Barstool Sports 2,393,000
Podtrac March 2018
SLIDE 13 Podtrac March 2018
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what’s next?
○ Surge in creators and content ○ Smart speakers and connected devices ○ Evolution of formats ○ Platform growth and competition ○ Ad networks, programmatic ○ Unlocking data, text, link economy
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“listening is an act of love”
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Thank you!
@jakeshapiro jake.shapiro@radiopublic.com