“Radio on Internet” Jake Shapiro jake.shapiro@radiopublic.com
the podcast moment ● why now? ● what’s working? ● what’s next?
why now? Podcasting’s path ○ 2003 rss + mp3 @ Harvard ○ 2005 Apple iTunes ○ 2008 iPhone app store ○ 2014 birth of the new podcast industry (Apple app, Serial, Radiotopia, Gimlet…)
coalescing trends ○ smartphone adoption ○ on-demand media consumption ○ advertisers seek audience on mobile ○ publishers seek access to engaged audience ○ connected car/home/headphones
500,000 podcasts
30,000,000 episodes
7 average episodes per week
80% listen to most or all of each episode
US Monthly Audience (1) NPR 16,340,000 (2) WNYC Studios 7,108,000 (3) PRX 5,434,000 (4) HowStuffWorks 5,312,000 (5) This American Life/Serial 4,836,000 (6) iHeartMedia 4,477,000 (7) ESPN 4,447,000 (8) New York Times 4,084,000 (9) Wondery 3,521,000 (10) Barstool Sports 2,393,000 Podtrac March 2018
Podtrac March 2018
what’s next? ○ Surge in creators and content ○ Smart speakers and connected devices ○ Evolution of formats ○ Platform growth and competition ○ Ad networks, programmatic ○ Unlocking data, text, link economy
“listening is an act of love”
Thank you! @jakeshapiro jake.shapiro@radiopublic.com
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