R&D File http://gracieburtony2dm.blogs.lincoln.ac.uk Contents - - PowerPoint PPT Presentation

▶

Feb 15, 2023 149 likes •374 views

Gracie Burton Graham Cooper Media Production | MED2024M April 2017 R&D File http://gracieburtony2dm.blogs.lincoln.ac.uk Contents 1.0 Project Proposal Page 1 1.1 Developments, Adjustments and Modifjcations Page 2 2.0 Planning Page 3 2.1

SLIDE 1

Gracie Burton

Graham Cooper

Media Production | MED2024M

R&D File

http://gracieburtony2dm.blogs.lincoln.ac.uk April 2017

SLIDE 2

Contents

1.0 Project Proposal Page 1 1.1 Developments, Adjustments and Modifjcations Page 2 2.0 Planning Page 3 2.1 Initial Ideas Page 3-6 2.2 Critical Review and Analysis Page 7 2.3 Work That Will Be Carried Out Page 8 2.4 Setting Up Page 9 3.0 Audience Page 10 4.0 Budget Page 11 5.0 Development Page 12-13 5.1 Work Produced Page 14-17 5.2 What Is Left To Develop Page 18 6.0 Personal Refmection Page 19 7.0 Critical Evaluation Page 20

SLIDE 3 Digital Media | MED2024M | Gracie Burton | Page 1

1.0 Project Proposal

SLIDE 4 Digital Media | MED2024M | Gracie Burton | Page 2

1.1 Developments, Adjustments and Modifications

The initial proposal of this project consists of an app being produced. This app would have the main function of a search engine where consumers could type in any particular food, and the search function would fjnd this food then tell the consumer if they are allowed to eat it or not, following the Low FODMAP Diet. I still believe that this is the way forward, however, adding more functionality to the app would improve the quality and therefore gain more consumer downloads from the apple and android market. Other functionalities and services could include having a calendar and a food diary. Consumers would then able to track their progress of their eating habits and count down the days where they can start the next stage on from the restriction stage: reintroduction. Other services include having a forum. This would give consumers the ability to share experiences and knowledge with other consumers suffering with severe IBS. Recipes and tips would be the main focus of this forum, as well as general comfort and entertainment. Furthermore, an adjustment and modifjcation to this app could include an informative motion graphic whereby complex information about the Low FODMAP Diet will be explained in simple terms for the consumers. Developments to come from this include creating a logo for this application, which will be used as recognition for the whole app and continuous unconscious reminders of the logo will be embedded throughout the app in order be embedded throughout the app in order for the consumers to later recognise the logo and unconsciously assume it is the Low FODMAP Diet symbol. More material such as an advertisement for the television or a magazine can be produced. This development will enhance the professionalism of the app and create advertisement for consumers to see and want to download the app.

SLIDE 5 Digital Media | MED2024M | Gracie Burton | Page 3

2.0 Planning | 2.1 Initial Ideas

App Logo/ Icon

There are several elements to consider when designing a logo:

Is it easy to read and understand?
Is it bold enough so consumers can see it far

away?

Is it memorable so consumers can remember

the logo and associate it with the app?

Is the colour scheme right?
Does it fjt in with the theme of the app?

The colour green stands out to me as it is the colour of nature. Green symbolises growth, harmony, freshness and fertility. Furthermore, green has a strong emotional correspondence with safety, therefore I believe it is a natural and neutral colour which will attract both sex’s and all consumers. Modern and contemporary designs such as the Bump app logo holds a creative appeal whereby it is aesthetically pleasing and I wish to design the FODMAP app in a similar way. It uses different shades of lights and geometric shapes in

rder to create texture for a more professional

look. The Bloomy app logo uses a gradient with a pattern which uses 3D for a creative and aesthetically pleasing look. The mixture of simple colours is a use I would like to continue for the Low FODMAP Diet app as it creates a contemporary and professional look. When designing the Low FODMAP Diet app logo, I will think about the various different typography I could use, followed by different shades of green. I will also experiment with shapes and textures in order to create an aesthetically pleasing and professional logo. I would like to create a rounded logo as this would fjt in with the app icon on both the apple app store and the google play store, yet furthermore, will look aesthetically pleasing and appro- priate within the app pages. Using the app logo

n all pages is a feature I would like to adopt in
rder to reinforce the brand with the consumer

every time they open a page on the app, therefore, a circular shape would fjt in and can be used as a button preference. There are over 2.2million apps on the app store so the logo needs to be ap- propriate, memorable and creative.

SLIDE 6 Digital Media | MED2024M | Gracie Burton | Page 4

2.0 Planning | 2.1 Initial Ideas

App Interfaces

The fact there are over 2.2 million apps on the app store indicated that there are over 2.2 million different interface designs already out there. The design and look of an app is extremely important as the consumers will be using it every day for their diary and calendar basis. As the app is an informative, the design is important to keep the consumers interested and interactive, rather than looking at something that doesn’t appeal to them, as consumers will lose interest. I will aim to produce contemporary style interfaces to fjt within the modern competitive market, as well as fjtting in with the contemporary app style. I will consider developing the interfaces in a more unique and design style. I will use geometric shapes to gain an aesthetically pleasing sense so the consumers are able to interact and be more interested in the app that they will be using. These are the examples of interfaces I have been looking at and I will gain inspiration from, as well as incorporating shapes such as pentagons and Hexagons - these will add the creative edge. I have researched into colours and will be contin- uing the colour scheme of green, as this connot- ed positivity and health, something consumers seek to fjnd within this app. I aim to create pages within the app such as a food diary (for consumers to track what they have eaten) a calendar (so consumers are able to track what stage they are on) and features in a ‘Hints & Tips’ section whereby consumers can search for recipes and fjnd restaurants nearby which cater for their needs. Another feature I would like to include on the app pages is having a restaurant fjnder. This would mean the consumers are able to search using their current location, and fjnd restaurants that cater for their needs, i.e. have food on their menu that follow the Low FODMAP Diet, as this is something that has proven extremely diffjcult currently. On the app, I aim to have certain pages that will explain how the Low FODMAP Diet works, such as what stages there are and what are FOD-

MAPs. A motion graphic will be embedded onto

this page to explain to consumers the simple terms of this diet, rather than the scientifjc defj- nitions.

SLIDE 7 Digital Media | MED2024M | Gracie Burton | Page 5

2.0 Planning | 2.1 Initial Ideas

Motion Graphics

Motion graphics are animations and videos that tell a story. Motion graphic stories can be told through kinetic text and/ or through animated images, and can come in the form of 2D or 3D. Motion graphics are a popular medium in order to tell stories or educate people. A great way to produce a motion graphic is to: write a solid script, storyboard, design and ani-

mate. For my product, I will create a storyboard

which will simply demonstrate what sort of questions I will aim to answer in my motion graphic

piece. I can either draw out by hand or create

a storyboard online using modern technology tools. I will use Adobe After Effects in order to create the motion graphics piece which will be embedded into the app in the ‘About’ page. I will use a variety of skills that I have learnt at university, and furthermore, do extra research by watching tutorials and reading up on how to create an aesthetically and visually pleasing motion graphic. I will continue all themes of previous product ideas such as the colour scheme and shapes. Green is a strong colour that connotes elements that I wish to portray in my app. Furthermore, the use of shapes such as pentagons and hexagons create a visual interaction and appeal to keep the consumers entertained while consum- ing alien information. I plan on creating a motion graphic that uses kinetic text with little imagery to support the content of the text. This is to make sure I don’t over complicate the information as the aim is to keep the content as simple understanding as possible for consumers. Depending on the motion graphic, it take almost always takes 30+ hours to create a motion graphic from start to fjnish. I aim to create a motion graphic that is no longer than 2 minutes to keep the consumers engaged with the video so they do not get bored from watching it. This could take me 30+ hours, something that I will look at when scheduling how long I get to work

n it.

SLIDE 8 Digital Media | MED2024M | Gracie Burton | Page 6

2.0 Planning | 2.1 Initial Ideas

A print advertisement for an app is extremely important as it can be advertised in magazines, on billboard, in bus/ train stations and many more places where a large volume of potential consumers will see. An app advertisement is best consumed when is it minimalistic and simple. The smaller the amount of information means that consumers are more likely to remember the content and information on the advertisement in

rder to relay the information back to their part-

ner, friends, or search for then app themselves. The main features that should be included on the advertisement include: the product, the title

f the product, where you can fjnd the product

and perhaps a brief explanation of the product is. The focal point will be on the product and will be

n the far right as this will fjnish the ‘z reading

pattern’, therefore meaning that will be the last thing consumers look at and therefore the thing they remember most. The product will be a page from the app, implemented onto an iPhone to show how the product will look in real life con-

sumption. The main page showing the logo or

a page from the app can be used as these will both communicate what the app will look like. Information on where to fjnd the product is also

vital. With this extra information, consumers are

more likely to have a quick search rather than if they had to do all the work themselves. Little icons such as the ‘download on the app store’ and ‘android app on google play’ allow the consumers to either click on these (if the advertisement is online) or have a quick search on their mobile devices if they are out on the go. QR Codes are a machine-readable code con- sisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone. Having this on the advertisement will allow consumers to fjnd out more information about the app and where to download it with a simple scan

f the code.

SLIDE 9 Digital Media | MED2024M | Gracie Burton | Page 7

2.2 Critical Review and Analysis

There are several applications and websites which discuss different features of the Low FODMAP Diet. Each app has the same or one different function, however does not incorporate multiple elements to give the consumer greater usability and functionality. Apps on the app store include:

FODMAP by FM
The Monash University Low FODMAP

Diet

Low Fodmap Diet 7 Day Plan
Fodmap Diet Experts
FODMAP – lowly formal libs diet
IBS Diet & Low-FODMAP Tracker
500 Low FODMAP Recipes: IBS relief

These applications all have similar functions which are useful for consumers, however still lack features such as fjnding a place to eat, costs of foods and more information around the diet and IBS itself. Furthermore, majority

f these apps cost money, whereby majority of

consumers would prefer to get an app for free,

r have a lite version to try out beforehand to

see if they would want to purchase the app. From this knowledge and research, I will use the drawbacks of these apps and create my app in regards to how they could have been improved. Furthermore, the usability, functionality and interactivity will be the main focus when creating the app. Therefore, consumers will be more in- clined to use the app as it has the competitive advantage amongst the other apps. Furthermore, there are several websites that

utline what the Low FODMAP Diet is, and lists

the food categories that are affected by the Low FODMAP Diet. There are low levels of interactivity with these websites as majority come into the form of a list, therefore great improvement is needed to increase consumer participation and interactivity.

http://fodmapfriendly.com/what-are-fod-

maps/

http://www.ibsdiets.org/fodmap-diet/

fodmap-food-list/

https://www.theibsnetwork.org/diet/fod-

maps/

http://www.telegraph.co.uk/food-and-

drink/diets/fodmap-diet-recipe-healthy-gut-hap- pier-life/ (article)

http://www.kcl.ac.uk/lsm/research/divi-

sions/dns/projects/fodmaps/faq.aspx These websites all have similar functionalities such as listing foods that people can and cannot eat. These websites are not the most aesthetically pleasing to look at and furthermore consumers have to use their internet in order to access these. I believe that an app should be created rather than a website as consumers have better access to this and it can incorporate several functionalities across several borders in

rder to help the consumers out.

Furthermore, consumers would be able to create their own content on the app I create, though food diaries and forum, therefore gaining the sense of the ‘prosumer’ and maintaining the competitive advantage.

SLIDE 10 Digital Media | MED2024M | Gracie Burton | Page 8

2.3 Work That Will Be Carried Out

In order to maintain organisation throughout this project and to ensure that the deadline is hit I created a Gantt Chart. A Gantt chart shows the amount of work done or production completed in certain periods of time in relation to the amount planned for those periods. Furthermore, this enabled me to plan out what specifjc work that needs to be done, such as research and products. Working as an individual, all work will be carried out by myself, therefore making it easier to plan what time I can spend doing what work. The different stages of this project include: research, planning, progress, R&D fjle and then the fjnalisation and presentation of the fjnal products. All of these sections comes with more categories with details what specifjc works needs to be done so I do no miss anything out. Having this chart enables me to aim for tight deadlines as I would be doing in industry. I have allowed for a couple days of extra contingency time. This is time allocated to any unforeseen problems and issues, in order to fjnish work before the deadline. In terms of the ‘Realisation of Concept’ project, I will aim to produce:

A rememberable logo
10-16 app interfaces with different functionali-

ties

A motion graphics explaining the simple terms
f the Low FODMAP Diet
Adobe XD fjle, showing how the app works
Presentation fjle (PDF, Spark or Muse) to show

all fjnal products on one piece

An advertisement for the app
Demonstration of the app on a phone

Furthermore, the software’s that I will use are as follows:

Adobe Photoshop (app interfaces, advertise-

ment)

Adobe Illustrator (app logo)
Adobe After Effects (motion graphics)
Adobe InDesign (R&D fje)
Adobe Muse (present project on webpage)
Adobe XD (working production of app)

SLIDE 11 Digital Media | MED2024M | Gracie Burton | Page 9

2.4 Setting Up

After discussing the brief, I created a Padlet

page. This consists of several ideas which

follow categories of the European Youth Award, and some individual ideas. Creating this page enabled me to illustrate some ideas and develop them. The page is full of various ideas following several categories (such as education

r fjnance), and then each idea springs off on

another to create this mind map of a mood- board. After inspiration from my padlet page and further research, I narrowed my ideas down to two, and developed them further. The fjrst idea was surrounding the issue of different generations and modern technology. This idea was a concept in the form of help and guidance that would help and educate consumers with the functionalities and usability of modern technology. Furthermore, the second idea surrounds the Low FODMAP Diet. This is a diet given by dieti- cians for those who suffer with severe IBS. This product would help consumers understand what the diet it, why it is used, and how to use it to help them better their severe symptoms. After a feedback workshop session, I decided to further develop the Low FODMAP Diet help and guidance project. I drew out a mind map in order to help me fjgure out what the problem, how I can help this, and what other products are out

n the market that currently help.

For further information, please see the ‘Devel-

pment’ blog post: http://gracieburtony2dm.

blogs.lincoln.ac.uk/2017/01/24/development/ From this feedback session, I gained positive comments from the concept itself, however gained some constructive criticism which under- standably was to research more in depth into the science behind this diet and get a doctors view on things. From this, I started to create and illustrate ideas following the various products I was making.

SLIDE 12 Digital Media | MED2024M | Gracie Burton | Page 10

3.0 Audience

The audience and consumers of this product will be people suffering with severe IBS, those who are interested in the Low FODMAP Diet, and those who want to help out family and friends in supporting this diet. IBS affects around 10-20%

f people living in the UK and 20% people liv-

ing in the USA, therefore a product such as this

ne with several functionalities could potentially

prove vastly popular with the amount of people that need help. Women under the age of 50 tend to prove more susceptible to IBS as well as consumers who have IBS running in their family, so the app will aim to focus their target audience

n women, aged 18-40 years. Furthermore, the

target audience will have a technological incline and will use apps on a regular basis, whether that is for entertainment of information.

Audience Demographic Audience Interaction

Social media is a vast and popular way for products to be advertised to audiences. Two-step- fmow allows consumers to see content they would not necessarily see. Furthermore, social media sites such as Facebook includes advertisements based on consumer’s preferences, therefore if someone has searched ‘IBS’ before, they may see an advert for this app. Furthermore, this app could have social media accounts on Facebook, Twitter and Instagram, so consumers are able to look on the profjle for more information such as where to download the app. Keeping high levels

f content will ensure good levels of interaction

with consumers, therefore increasing the brand name of the app.

Pitch

The Low FODMAP Diet app enables sever IBS sufferers to better their lifestyles. The Low FODMAP Diet teaches and educates sufferers surrounding the concept of this diet, and puts into simple terms, why there is such as diet and how it helps. The app guides users through the three different stages of the diet, allowing users to track what they eat and when they can move

nto the next stage. The Low FODMAP Diet in-

forms users on the latest, tasty recipes, as well as giving the consumer hints and tips when following the diet, to make their life a little easier. The restaurant fjnder enables users to use their current location and fjnd restaurants that offer meals on their menu that follow the Low FODM- AP Diet, making a nice treat more accessible. On the various ‘about’ pages, users can fjnd information about what FODMAPs are, what they do, and how they affect you. Furthermore, a motion graphics will explain all the terminolo- gy for consumers to fjnd this process more understandable and effjcient. Users can access a food search, this is where consumers can type in any food product or brand, and a simple smi- ley face rating system tells users whether they can eat that product/ brand or not.

SLIDE 13 Digital Media | MED2024M | Gracie Burton | Page 11

4.0 Budget

Average costs for developing apps for iPhone and Google Android in the UK range from between £8,000 and £13,000 for a simple single platform app and between £34,000 and £51,000 for a complex three platform. An estimate of what this app would cost is approximately £40,360. This cost includes having an aesthetically pleasing and professional interface design, consumers being able to create their own personal profjles, enabling consumers to have their own log in, having the app as free (so more consumers will download it), and fjnally being able to download the app on both Apple iOS and Android. I have saved money by not having a rate or reviewing system, not connecting to a website, and fjnally not having an app icon designed, as I have done this work myself. As I have already designed an app icon, I will save on around £400 - £1,600. Furthermore, as I have already created the interfaces, I will save further money with the designs. There are different ways to get capital in order to fjnance and fund an app: Bootstrap: meaning that you raise money through existing jobs, savings, investments or alternate business. App contests: many app contests where the top ideas own money to fund development. Includes

Kickstarter

a pitch presentation to a set of judges. Bank loans Angel or seed funding: individuals who invest in companies that have a concept or an idea. If they believe in your idea, they will fund you. Moreover, there are different websites which offer help, guidance and support in the sense of funding. Since their launch in 2009, 13 million people have backed a project, $3 billion has been pledged, and 122,759 projects have been suc- cessfully funded. Kickstarter mission is to help bring creative projects to life. It helps creators fjnd the resources and support they need to make their ideas a reality. By creating a project in Kickstarter, I can say how much money is needed for the funding of the app and how long a period I need it by. This allows anybody at all to donate if they think it’s a worthy cause. Therefore, plenty of preliminary material is needed on the site such as mock up designs, videos etc. in order for consumers to see what the potential is.

SLIDE 14 Digital Media | MED2024M | Gracie Burton | Page 12

5.0 Development

Logo Developments

There were a variety of logos that I created. I started off with the simple lettering and use of letters representing the app, however after more in-depth research, I discovered in the modern app icon design world, the majority of apps now use imagery in order to represent the app. Therefore, from this I created a large intestine image, which portrays the IBS factor of the app. Moreover, I experimented with shapes and symbols, such as the knife and fork, as this conveys the eating elements of the app. For selecting which app logo icon would be used, I used audience participation on the social networking site, Facebook. I narrowed down the 16 logo icon to 6 and edited a picture with the Facebook ‘like’ symbols on so that people could vote which logo they preferred by ‘liking’ with a certain symbol. Results showed that the ‘sad’ symbol was most popular, therefore the logo icon I used for the fjnal product is the knife and fork logo.

SLIDE 15 Digital Media | MED2024M | Gracie Burton | Page 13

5.0 Development

For the development process, I explored vari-

us different fonts and typographies that would

work in conjunction with the app logo and the

interfaces. I created two sheets exploring differ-

ent typographies from Adobe Typekit, fjtting in with the two most common works of this app: FODMAP, and Diet. Found at: http://gracieburtony2dm.blogs.lincoln. ac.uk/2017/03/02/font-typography-exploration/ To start planning the app pages and interfaces, I fjrst storyboarded several examples of interface designs by hand. Then I used software on the internet in order to mock up designs using an example template on an iPhone. This allowed me to see realistically what the app would look like without its content but using blocking. Some examples include the sign in page, the menu page and the food search page. Please fjnd the rest at: http://gracieburtony2dm.blogs.lincoln. ac.uk/2017/02/14/project-development/

Interface Developments Motion Graphics Development

To plan the motion graphics, I created an online storyboard which went through the content in simple terms. This shows what sort of questions will be answered in the motion graphics which will be created on Abode After Effects. The motion graphics will be embedded into the app in the ‘about’ page, so when consumers want to fjnd out more information surrounding the diet and what FODMAPs are, they will fjnd this motion graphics which will explain the scientifjc ter- minology in a more friendly and understandable manner.

..Logo Developments

SLIDE 16 Digital Media | MED2024M | Gracie Burton | Page 14

5.1 Work Produced

App Logo Icon

The app logo icon can be seen to feature across almost every page/ interface in the app. This is a tactic in order to embed itself into the consumers/ users mind so that when they see this logo in an external and unrelated environment, they will subconsciously remember t and associate it with this app. Furthermore, this app logo icon will be used in both general advertisements, on apples app store, and on the google play store. This product was created on Adobe Il- lustrator so that it uses vectors rather than pixels, meaning it can be increased to any size without losing its quality for situations such as large advertisements. Furthermore, this design was chosen using audience participation, therefore this logo has been tested on around 120 user’s opinions, conveying that this is a design consumers want to see.

SLIDE 17 Digital Media | MED2024M | Gracie Burton | Page 15

5.1 Work Produced

App Interfaces

For the app, I have created sixteen different interfaces that would make up the functionality of the app. Each page connects with one another and leads forth or back to the menu

page. This enables consumers to easily nav-

igate around the app with as little confusion as possible. Using Adobe XD, I created a fjle which demonstrates how the app would look

n a real phone, using all functions and con-
nections. Furthermore, I fjlmed the real time

use of the app, showing how each functionality works as if the consumer was using it. It shows how each page links together and how you can navigate around the app if it was produced. Here are the apps on an iP- hone showing how the app interface design would look on a phone template. All of these interfaces were created using Adobe Photo- shop using the logo from Illustrator and an iPhone template.

SLIDE 18 Digital Media | MED2024M | Gracie Burton | Page 16

5.1 Work Produced

Motion Graphics

Here is the motion graphics I produced, this fjts in and is embedded into the Low FODMAP Diet app I created on the ‘about’ page. This product informs consumers about all the questions they have surrounding the Low FODMAP Diet: what FODMAP stands for, what the different stages are, what is IBS and how the app can help them. The motion graphics was produced using Adobe After Effects, using skills I have learnt through university, and skills I have researched and taught myself. There are different transitions, animations and motions which keep consumers entertained and intrigued while watching, as learning about the diet may not be appeal-

ing. The end of the motion graphics features the

app logo icon I created, this is the last thing the consumers see therefore has greater chance of staying in their mind. This maintains the branding so consumers are able to recognise the logo and associate it with this product. The motion graphic features the colour green throughout; this colour is established with the branding of the logo design and is further carried on throughout the app – maintaining the same identity.

SLIDE 19 Digital Media | MED2024M | Gracie Burton | Page 17

5.1 Work Produced

For the Low FODMAP Diet app, I produced two

advertisements. The fjrst large one is an advertise-

ment that can be put on social media, websites, on billboards and in magazines. It incorporates a QR code, so that if consumers scan the code (from a print advertisement), they can fjnd out more information about the product, such as where to fjnd it, and how to download it. If the advert is found on social media or a website, consumers are able to click directly on the ‘app store’ and ‘google play’ buttons to link them straight to download the app. These functions provide ease and effjciency for the consumers so they have to do little work to fjnd the app. The advertisement features the product, the title of the product, where to fjnd/ download the product, a simple description of what the product is and what functions the product offers. These are key factors in order for the consumers to remember this product from an advertisement. The second advert, is a minimalistic and simple design advertisement; it assumes that consumers know what the product is and therefore is there to remind them. This type of advertisement would be found within the app store or along with supple- mentary information.

SLIDE 20 Digital Media | MED2024M | Gracie Burton | Page 18

5.2 What Is Left To Develop

There are a lot of things to consider in terms of what is left to develop and what is next. The programming fo the app would be the most important factor to focus on next in order to ac- tually develop the app and produce it. I could either learn how to programme the app myself,

r outsource to a professional. Learning myself

would be cost effjcient as you can fjnd courses for free, however would take a vast amount of time and you may not have the professional outcome as someone in the correct industry. Fur- thermore, outsourcing to a profession would be time effjcient and have a professional outcome, however would cost a vast amount of money. If the application was being produced in order to go onto the app store, I would have to think about the costs of the app; as stated earlier this app would cost approximately £40,360, therefore fjnding methods in order to fund this would be explored such as creating a kick starter page and/ or using savings or obtaining a bank loan. Furthermore, there are additional charges that may need to be covered such as if there will be any updates and the fact that apple charges £100 per year to hold a developer’s account (which will be needed to publish the app). Other things to consider next would be whether I charge for the app or not. There are three

ptions: have the app on the store for free

(then have advertisers to make money), have a charge for the app (such as £1.99), or lastly, have in-app purchases. Apple take away 30% of money per download, therefore options need to be research in more depth. If the app is going on Apple’s app store, an iTunes description needs to be written. This is the pitch point of the sales which will entice the consumers into purchasing the app. There- fore this would take some time and thinking as to what would persuade conumers to buy this product. Gaining press would be another thing to do. A next step of this app was to be published would be to contact technology reporters and send them a download code to see if they will report

n your app. This would give publicity and there-

fore has to potential to gain buyers. Furthermore, a YouTube or Vimeo video could be developed. This would advertise the produce and can be used as another platform to showcase the app.

SLIDE 21 Digital Media | MED2024M | Gracie Burton | Page 19

6.0 Personal Reflection

There are a variety of thing that I have learnt and developed during the course of the semes-

ter. There are several things that I have enjoyed

and a few things that I have found diffjcult. There are also a few problems I have faced and over- came which I will discuss through this personal

refmection. Then I shall end on what I may do

differently if I were given a task similar to this

ne in the future.

The skill learning in this semester has been both enjoyable and diffjcult. I have learnt a variety of skills on Adobe After Effects while producing my motion graphics by researching and watching tutorials on YouTube. There have been some problems with this as you cannot always guar- antee a replica, however, the whole process of learning these skills has been enjoyable. I gain a great sense of accomplishment and relief when the experimental works pays off, therefore I en- joy that element, however, when something on the software doesn’t work or has a fault, it can be fairly frustrating and diffjcult to fjx when you are not an expert. Learning new programmes and software’s is also a challenge. I learnt how to use Adobe Muse to create the fjnal presentation of my Re- alisation and Concept product, and watched tutorials in order to gain a sense of how to work the software and how use it positively to present my work. This came with its problems and challenges as you cannot publish your work until all ‘errors’ are correct, however, fjnding these errors aren’t straight forward and easy. This is an example of the challenges I faced learning new

programmes. However, I managed to overcome

this by doing more research into the programme and watching more tutorials from both Adobe themselves, and other users around the world. After learning this programme, I would use it again as it is a friendlier software and demonstrates similar features that Adobe has in all of their products, making life easier when you are using several programmes at the same time. I have learnt how to take and give feedback this

semester. Having feedback workshops have

helped me understand how other people think as this is critically important when you are designing something for the public. Having people look at your raw work enabled them to give an insight to how they respond to it and how you can improve it. Furthermore, introducing audience participation has proved benefjcial and has been something I have enjoyed when I asked people on the social media site, Facebook, to vote on which app icon logo their preferred. This was benefjcial to my work and I have enjoyed gaining other opinions and the results wasn’t what I expected, however, it is the judgment of potential consumers and users, therefore, I have learnt how important their opinion is to have and how much this can benefjt my work. If I were to get a project like this again, I would make sure that I do the extra research and tu- torial watching before starting my work. This would prove benefjcial to my time management and work fmow as this semester it has been rather stop start while learning new skills and software’s while doing work.

SLIDE 22 Digital Media | MED2024M | Gracie Burton | Page 20

7.0 Critical Evaluation

In this critical evaluation, I will discuss how my concept meets the aims of the module and how my concept fjts into the wider media industry. When planning what my concept would be, I looked at the European Youth Award (eya) for guidance and inspiration. The eya is a contest to motivate young people and social entrepreneurs to produce digital projects that hold a positive impact on society. There are several different categories such as: healthy life, smart learning, connecting cultures, go green, active citizen- ship, sustainable economics, open innovation and a special category. These categories help everyday issues in society and therefore are a good place to base a project off. I believe that my concept would fjt into the ‘healthy life’ category as it uses healthcare, food and well-being as its main focus. My concept helps an issue that is not well known, and therefore not well

publicised. Therefore, breaking down the barri-

ers of IBS by educating and helping consumers is a positive concept and furthermore fjts in to the wider media industry. The Low FODMAP Diet app can help a variety of people and fjts in both the media and medical industry, therefore heightening the usability for a vast number of consumers. The assignment brief of the project was to ‘pro- pose, research and develop a substantial digital media concept’. The theme of ‘healthy life’ I chose created a framework which enabled me to bring further theoretical research into my work. The research from this enabled me to start creating practical ideas where I discovered a gap in the market for an interactive and multi-functional app. The products I created for the concept all link back or are embedded into the app: app logo icon, app interfaces, motion graphics and ad-

vertisements. The Low FODMAP Diet app of-

fers consumers a multi-functional service that is not already out there on the market. This app

ffers technological convergence with features

such as: food diary, calendar, food search, restaurant fjnder, and a forum. This concept offers consumers with an answer to a log of questions surrounding this diet and IBS in general. It is an issue out there and this concept aims to help and guide people through the process. The forum alone offers consumers with recipes, hints and tip, and a restaurant fjnder. An issue with the Low FODMAP Diet is that in the restriction stage, food products and categories are so limited that it is extremely diffjcult to fjnd a tasty and healthy meal. Furthermore, going to a restaurant following the Low FODMAP Diet is extremely diffjcult as foods such as onion, garlic,

r milk make up majority of sauces for dishes.

Therefore, the restaurant fjnder has a database

f restaurants and menus on the app so when

a consumer searches their location, they have a greater chance of fjnding somewhere and something suitable. The app is more of an informative and educa- tional concept, therefore, having an interactive, creative and aesthetically pleasing design was extremely important. I have incorporated design methods with modern minimalistic styles so that consumers feel engaged and intrigues, therefore, as they are learning a potentially boring diet, they can have fun doing so and maintain interest and therefore motivation.