Welcome Tracey Loubser Confident Cashflows http://www.efinancialmanagement.com.au/
Attendees Introductions • Name • Your line of business : Service &/or Product • Biggest challenge • What achieve through this webinar http://www.efinancialmanagement.com.au/
http://www.efinancialmanagement.com.au/ Webinar Guidelines • Purely interactive Webinar • Each week : One focus area • No more than 1 hour home – “play” each week • Email or fax for review by Tuesday. • Feel Free – SHOUT !!
FACT : 87% Australian Small business failures – people don't understand the MONEY side of their business. Missing Link Syndrome : Chap 1 Pg 6 YOU Bookkeeper Accountant
The PLAN 1.Chapter 7 : Turn up that TURNOVER fast!! Revenue model ( end in mind first ) 2.Chapter 5 : Find hidden – Make money – Costs Feed PROFIT and not DRAIN profit. ( core of forecast model and cashflow management ) 3.Chapter 3 / 4 : Focus on Good, Bad & Ugly - so we can FIX UGLY’s FAST!
Number side : Right Product / Service + right Price The Revenue Funnel : Chap 7 Marketing = Key to Financial Success ? Agreed ? RIGHT Marketing RIGHT Product Marketing side : Right RIGHT Price Chapter 7 Marketing RIGHT Cost (T/$)
Stop .... Trying this...then that.... 1. Do the numbers 2. What do the numbers say 3. Then...do the Marketing
FREE: Duplicate Easily : 10 Top Tips : Email marketing / 1 Newsletters / Social media Cheap product : Books / CD’s / downloads 2 1st in person contact : Group: 3 Presentations / Self help / Support ..... One on One Contact: 4 Once off Monthly One 5 on one Continuous 6
1 2 Then 3 4 Monthly 5 Performance Review & Feedback 6
FREE : 7 step video E-course, A chapter of Profit Success pack, 1 Website blog articles on web, email marketing, Social media. Previews Low Cost Peak Product Performance: (DVD & Success pack / 7 Steps for Profit & Cashflow Success . Cloud 2 Bookkeeping program (save time&money) Group presentations : Webinar series (3 3 parts), Half & Full day workshops Me One-on-one : Pricing 4 Optimization , Expense Efficiency package & Setup of Confident Cashflow model Monthly/Quarterly 5 Performance Review & Feedback Now Confident 6 Cashflow coaching ??
Chapter 7 : Page 9 • Only 4 levels (Free not incl + Last level) • See how L 2 : With only 500 “Low Cost units” = $23 500 • L3 : only 10% conv rate = earn $ 12 350 • L4 : Only 8 of the 50 = $8 000 • = $43 500 (1/2 original $99k ) EASY • FORECAST is now : $100k plan thats do-able!!
FREE: Duplicate Easily : 10 Top Tips : Email marketing / 1 Newsletters / Social media Cheap product : Books / CD’s / downloads 2 1st in person contact : Group: 3 Presentations / Self help / Support ..... One on One Contact: 4 Once off Monthly One 5 on one Continuous 6
Next Week : The costs linked to each level. Home”play” 1. Read Chapter 7 (Turn up Turnover) 2. Brainstorm a few ideas each level : Pg 7+8 3. Set a draft Revenue Model spreadsheet Pg 10 (link on website) 4. Read Chapter 5 (Find Hidden costs.....) http://www.efinancialmanagement.com.au/
Remember Lack of quantification costs small business’ millions every year. Without the numbers you cant possibly know where you are, with the numbers your business will become alive with possibilities!” E-Myth Revisited – Michael Gerber
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