Q&A 1 19/12/2013 9 Simple Steps To an Effective and - - PDF document

19/12/2013 1

9 Simple Steps to an Effective (and Profitable) Website

9 Simple Steps

To an Effective and (Profitable) Website

Suzi Dafnis

Australian Businesswomen’s Network

9 Simple Steps

To an Effective and (Profitable) Website

Q&A

19/12/2013 2

9 Simple Steps

To an Effective and (Profitable) Website

TWITTER

Use tag: #abnwebsite Follow along:

• Suzi is @suzidafnis
• Bianca is @biancaboard

9 Simple Steps

To an Effective and (Profitable) Website

Bianca Board

Web123

9 Simple Steps

To an Effective and (Profitable) Website

19/12/2013 3

9 Simple Steps

To an Effective and (Profitable) Website

Bianca Board

Web 123

9 Simple Steps

To an Effective and (Profitable) Website

9 Simple Steps

To an Effective and (Profitable) Website

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9 Simple Steps

To an Effective and (Profitable) Website

Step 1

Getting Your Strategy Right

Don’t start with tactics; that’s like starting at the end and working backwards!

9 Simple Steps

To an Effective and (Profitable) Website

Your Web Strategy

What Should I Include?

9 Simple Steps

To an Effective and (Profitable) Website

Step 2

Conduct a Website Audit

There’s no point marketing your site if it’s not set up as a lead-generating and converting machine. If it’s not making you money then it’s not doing its job.

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9 Simple Steps

To an Effective and (Profitable) Website

#1 Biggest Mistake

Relying Solely on your Contact Us Page to Convert

9 Simple Steps

To an Effective and (Profitable) Website

Call To Actions (CTAs)

Common Call To Actions

9 Simple Steps

To an Effective and (Profitable) Website

Helpful Hint

Tell people what to do…

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9 Simple Steps

To an Effective and (Profitable) Website

#2 Biggest Mistake

Not Being Compelling!

9 Simple Steps

To an Effective and (Profitable) Website

Guess What

It’s not about you….

9 Simple Steps

To an Effective and (Profitable) Website

#3 Biggest Mistake

No Lead Capture! (no bait)

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9 Simple Steps

To an Effective and (Profitable) Website Providing more information here gives you a

3600% Increase in Opt-Ins!

Hot Tip

Increasing Your Subscribers

9 Simple Steps

To an Effective and (Profitable) Website

Step 3

Conduct Keyword Research

9 Simple Steps

To an Effective and (Profitable) Website

Web Tools

Some of my Favourites

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9 Simple Steps

To an Effective and (Profitable) Website

Step 4

Improve your On-Page SEO

On-Page just refers to optimising the content that is currently on your website. 9 Simple Steps

To an Effective and (Profitable) Website

Climbing The Ranks

Site Rankings in Google

9 Simple Steps

To an Effective and (Profitable) Website The right traffic = Conversions and we know what that means… MORE PROFIT!

How does SEO Affect You?

Improve your On-Page SEO

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9 Simple Steps

To an Effective and (Profitable) Website

• 1. Title Tags
• 2. Meta Descriptions
• 3. Keywords in Copy

The Top 3

On Page Steps To Follow

9 Simple Steps

To an Effective and (Profitable) Website

Step 5

Creating Great Content

You no longer just sell…..

Products & Services

You must become 9 Simple Steps

To an Effective and (Profitable) Website

• eBooks
• Guides
• Blogs
• Weekly Videos
• Golf Primers
• Newsletter
• Online School

Step 5

An Example…

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9 Simple Steps

To an Effective and (Profitable) Website

Brainstorming

12 Months of Content

How to: Create 101 Content Ideas in 60 Minutes

• r Less

9 Simple Steps

To an Effective and (Profitable) Website

Then answer them using:

Exercise:

Write down the top 10 questions you get asked by prospects

9 Simple Steps

To an Effective and (Profitable) Website

Step 5

Repurposing and Repackaging

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9 Simple Steps

To an Effective and (Profitable) Website

Step 6

Building Inbound Links

9 Simple Steps

To an Effective and (Profitable) Website

Tip: Dedicate 2-3 hours per week to link building alone.

Inbound Links

How Do I Get Them?

9 Simple Steps

To an Effective and (Profitable) Website

Step 7

Nurturing Your List

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9 Simple Steps

To an Effective and (Profitable) Website

Nurturing Your List

How Do I Do That…..?

9 Simple Steps

To an Effective and (Profitable) Website

What to Measure:

• ROI
• Conversions
• Sales
• Email Subscribers
• Top Keywords
• Referral Sources
• Pages per Visit
• Bounce Rate

Step 8

Analyse & Optimise

9 Simple Steps

To an Effective and (Profitable) Website

Step 9

Count Your Money

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9 Simple Steps

To an Effective and (Profitable) Website

And Now…..

Repeat From Step 1

9 Simple Steps

To an Effective and (Profitable) Website

web123.com.au/blueprint web123.com.au/abn

Free Downloads!

9 Step Blueprint & Essential Resources

9 Simple Steps

To an Effective and (Profitable) Website

19/12/2013 14

9 Simple Steps

To an Effective and (Profitable) Website

Bianca Board

Web123 @BiancaBoard /Web123.Website.Builder /web123.com.au /bianca-board

Thank you

9 Simple Steps

To an Effective and (Profitable) Website

Q&A

Use the Question Pane to Ask Your Questions

9 Simple Steps

To an Effective and (Profitable) Website

Bianca Board

Web123

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9 Simple Steps

To an Effective and (Profitable) Website

Sponsored by: Dynamic Business www.dynamicbusiness.com.au

9 Simple Steps

To an Effective and (Profitable) Website

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