under the influence Cover page dark patterns and the power of - - PowerPoint PPT Presentation

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under the influence Cover page dark patterns and the power of - - PowerPoint PPT Presentation

Aug 18, 2023 281 likes •774 views

under the influence Cover page dark patterns and the power of persuasive design A long time ago, in a design studio far, far away Ben and Gareth dark patterns www.darkpatterns.org Bait and Switch Misdirection Disguised Ads

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Cover page

under the influence

dark patterns and the power of persuasive design

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A long time ago, in a design studio far, far away…

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Ben and Gareth

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dark patterns

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  • Bait and Switch
  • Disguised Ads
  • Faraway Bill
  • Forced Continuity
  • Forced Disclosure
  • Friend Spam
  • Hidden costs
  • Misdirection
  • Privacy Comparison Prevention
  • Privacy Zuckering
  • Roach Motel
  • Road Block
  • Sneak Into Basket
  • Trick Question

www.darkpatterns.org

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Trick question

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Bait and Switch

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Friend Spam

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Example

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Designers Taste Companies Interests Users Needs & Wishes

Functionality, Efficiency & Desirability Profit & Reputation

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persuasion dark patterns

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B.J. Fogg

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Triggers

Fail here

Triggers

Succeed here Action Line

Motivation Ability

Hard to do Easy to do Low Motivation High Motivation

B mat

Fogg Behaviour Model

  • Behaviour = Motivation Ability Trigger

at the same moment

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  • Time
  • Money
  • Effort
  • Cognitive load
  • Social acceptance
  • Routine

Elements of ability

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Motivation

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desire for completion and order

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eg

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delight and emotional connection

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variable rewards

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@thirststudios @tollady @groberts1212

Some more reading for you: www.darkpatterns.org www.bjfogg.com www.nirandfar.com http://getmentalnotes.com http://evilbydesign.info/