How to turn your website into a Kick-Ass, Customer-Winning - - PowerPoint PPT Presentation

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how to turn your website into a kick ass customer winning
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How to turn your website into a Kick-Ass, Customer-Winning - - PowerPoint PPT Presentation

Mar 09, 2024 124 likes •444 views

How to turn your website into a Kick-Ass, Customer-Winning Marketing Machine! The 3 Ms Market Message Media (In this order) The 3 Ws Who are you? What do you do? Whats in it for me? What is SEO?

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“How to turn your website into a Kick-Ass, Customer-Winning Marketing Machine!”

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The 3 M’s

  • Market
  • Message
  • Media

(In this order)

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The 3 W’s

  • Who are you?
  • What do you do?
  • What’s in it for me?
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What is SEO? Your Website CONTENT

Social Media Blog Other websites Email Marketing Web forums Social bookmarking shares shares shares shares shares

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How to use simple design for maximum effect

Keep

It

Simple Super - marketeers

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  • Call to Action

How to use simple design for maximum effect K.I.S.S.

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https://www.skype.com/en/

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https://basecamp.com/

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  • Call to Action
  • Contact Details

How to use simple design for maximum effect K.I.S.S.

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http://www.samitipi.co.uk/

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  • Call to Action
  • Contact Details
  • Navigation
  • Images
  • Language
  • Lead Bait

How to use simple design for maximum effect K.I.S.S.

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https://basecamp.com/

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https://frankkern.com/

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  • Call to Action
  • Contact Details
  • Navigation
  • Images
  • Language
  • Lead Bait
  • Branding

How to use simple design for maximum effect K.I.S.S.

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Effective Content Speak to your audience

  • News you can use
  • All about WIIFM?
  • Mix up content types - Video, text, imagery,

infographics

  • Call to action !!!
  • Don’t ‘we’ all over it

http://marketingjumpleads.com/marketing-blog/ https://www.newbycastleman.co.uk https://www.thomasthecaterer.co.uk/ http://buzzwebsitedesign.com/consistent-key-to-marketing-success/ http://www.rushtonhall.com/

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Blogging Made Simple

  • 1. Write it yourself
  • 2. Voice recognition software
  • 3. Record it and have it transcribed
  • 4. Make a video and have it transcribed
  • 5. Get someone else to write it for you

http://www.nuance.co.uk/dragon/index.htm http://www.zoomtranscription.com/ http://www.wellorganised.org/ https://www.fiverr.com/

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Now let’s add some video

https://www.youtube.com/channel/UCCD30FPhelKb3krh_fLNCTA

http://buzzwebsitedesign.com/business-lessons-from-the-super-bowl/ Free video editing software http://www.techradar.com/news/software/applications/the-best-free-video-editor-1330136

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On-site SEO

  • Know your keywords
  • Write for your audience and not for the search engines.
  • Plain language
  • Use an SEO plugin

https://en-gb.wordpress.org/plugins/wordpress-seo/ https://en-gb.wordpress.org/plugins/all-in-one-seo-pack/

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Look to Improve ALWAYS

“The aggregation of marginal gains”

  • Dave Brailsford
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Repeat UNTIL IT WORKS

(Create a system for sales and marketing)

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Ask questions:

NOW!!!!

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Workshop Special Offer

TODAY ONLY - Completely FREE Book your 90 minute session with us to discuss how your website can be improved

  • No Catch
  • No Cost
  • Just Coffee

www.buzzwebs.co.uk

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www.buzzwebs.co.uk