How to turn your website into a Kick-Ass, Customer-Winning - PowerPoint PPT Presentation

“How to turn your website into a Kick-Ass, Customer-Winning Marketing Machine!”

The 3 M’s ● Market ● Message ● Media (In this order)

The 3 W’s ● Who are you? ● What do you do? ● What’s in it for me?

What is SEO? Social bookmarking shares shares Web forums Social Media Your shares Website shares CONTENT Email Marketing Blog Other websites shares

How to use simple design for maximum effect K eep I t S imple S uper - marketeers

How to use simple design for maximum effect K.I.S.S. ● Call to Action

https://www.skype.com/en/

https://basecamp.com/

How to use simple design for maximum effect K.I.S.S. ● Call to Action ● Contact Details

http://www.samitipi.co.uk/

How to use simple design for maximum effect K.I.S.S. ● Call to Action ● Contact Details ● Navigation ● Images ● Language ● Lead Bait

https://basecamp.com/

https://frankkern.com/

How to use simple design for maximum effect K.I.S.S. ● Call to Action ● Contact Details ● Navigation ● Images ● Language ● Lead Bait ● Branding

Effective Content Speak to your audience ● News you can use ● All about WIIFM? ● Mix up content types - Video, text, imagery, infographics ● Call to action !!! ● Don’t ‘we’ all over it http://marketingjumpleads.com/marketing-blog/ https://www.newbycastleman.co.uk https://www.thomasthecaterer.co.uk/ http://buzzwebsitedesign.com/consistent-key-to-marketing-success/ http://www.rushtonhall.com/

Blogging Made Simple 1. Write it yourself 2. Voice recognition software 3. Record it and have it transcribed 4. Make a video and have it transcribed 5. Get someone else to write it for you http://www.nuance.co.uk/dragon/index.htm http://www.zoomtranscription.com/ http://www.wellorganised.org/ https://www.fiverr.com/

Now let’s add some video https://www.youtube.com/channel/UCCD30FPhelKb3krh_fLNCTA http://buzzwebsitedesign.com/business-lessons-from-the-super-bowl/ Free video editing software http://www.techradar.com/news/software/applications/the-best-free-video-editor-1330136

On-site SEO ● Know your keywords ● Write for your audience and not for the search engines. ● Plain language ● Use an SEO plugin https://en-gb.wordpress.org/plugins/wordpress-seo/ https://en-gb.wordpress.org/plugins/all-in-one-seo-pack/

Look to Improve ALWAYS “The aggregation of marginal gains” - Dave Brailsford

Repeat UNTIL IT WORKS (Create a system for sales and marketing)

Ask questions: NOW!!!!

Workshop Special Offer TODAY ONLY - Completely FREE Book your 90 minute session with us to discuss how your website can be improved ● No Catch ● No Cost ● Just Coffee www.buzzwebs.co.uk

www.buzzwebs.co.uk