Opower Enhances Other EE Programs Arhan Gunel Analytics - - PowerPoint PPT Presentation

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Opower Enhances Other EE Programs Arhan Gunel Analytics - - PowerPoint PPT Presentation

Jul 26, 2023 264 likes •670 views

Opower Enhances Other EE Programs Arhan Gunel Analytics arhan.gunel@opower.com What is Opower? $$$ Environment Citizenship Turn off AC & Turn off AC & Turn off AC & Turn on Fan Turn on Fan Turn on Fan $$$ Environment

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Opower Enhances Other EE Programs

Arhan Gunel Analytics

arhan.gunel@opower.com

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What is Opower?

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$$$

Turn off AC & Turn on Fan

Environment

Turn off AC & Turn on Fan

Citizenship

Turn off AC & Turn on Fan

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SLIDE 4

Zero Impact on Consumption $$$

Turn off AC & Turn on Fan

Environment

Turn off AC & Turn on Fan

Citizenship

Turn off AC & Turn on Fan

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SLIDE 5

Zero Impact on Consumption $$$

Turn off AC & Turn on Fan

Environment

Turn off AC & Turn on Fan

Citizenship

Turn off AC & Turn on Fan

Neighbors

Turn off AC & Turn on Fan

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SLIDE 6

6% Drop in Consumption Zero Impact on Consumption $$$

Turn off AC & Turn on Fan

Environment

Turn off AC & Turn on Fan

Citizenship

Turn off AC & Turn on Fan

Neighbors

Turn off AC & Turn on Fan

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OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

Opower today

7 12 November 2012

The Company

  • Serving leading utilities in 6 countries
  • Forbes #10 of 100 Most Promising

Companies

  • 300 people in Washington, San

Francisco, London, Singapore

Our DNA

  • Behavioral science software
  • Data analytics
  • Consumer marketing
  • User-centric design

Technology Investment

  • $25M R&D investment annually
  • World-class partners: Facebook, Honeywell,

Home Depot, Best Buy

A Software as a Service Customer Engagement Platform

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8

Opower

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World of EE Programs

Opower

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World of EE Programs

Opower Weatherization Appliance Recycling Home Energy Audit Rebates

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How does Opower affect other programs?

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Opower Increases Participation and Deemed Savings in Other Utility EE Programs

0.0% 0.4% 0.8% 1.2% Without Opower With Opower EE Program Participation Rate Participation Lift

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Prove it.

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Randomized Control Trial (RCT) ensures accurate measurement

Random Allocation Control Group Test Group Statistically equivalent groups + Opower Treatment No Treatment + Targeted households in utility footprint

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+ + Weather Random Allocation Control Group Test Group Statistically equivalent groups + Opower Treatment No Treatment + Targeted households in utility footprint

Randomized Control Trial (RCT) ensures accurate measurement

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+ + Power Outage Random Allocation Control Group Test Group Statistically equivalent groups + Opower Treatment No Treatment + Targeted households in utility footprint

Randomized Control Trial (RCT) ensures accurate measurement

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+ + Other Random Allocation Control Group Test Group Statistically equivalent groups + Opower Treatment No Treatment + Targeted households in utility footprint

Randomized Control Trial (RCT) ensures accurate measurement

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Energy Usage

Control Opower

kWh

Random Allocation Control Group Test Group Statistically equivalent groups + Opower Treatment No Treatment + Targeted households in utility footprint

Randomized Control Trial (RCT) ensures accurate measurement

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Customer Engagement

Control Opower

Survey Metrics

Random Allocation Control Group Test Group Statistically equivalent groups + Opower Treatment No Treatment + Targeted households in utility footprint

Randomized Control Trial (RCT) ensures accurate measurement

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Program Participation

Control Opower

Participation Rate

Random Allocation Control Group Test Group Statistically equivalent groups + Opower Treatment No Treatment + Targeted households in utility footprint

Randomized Control Trial (RCT) ensures accurate measurement

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Case Study:

Home energy audit participation at a northeast utility

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How to interpret lift results

Northeast Utility Home Energy Audit (HEA) Program Data

4136 HEA Participants

20000 40000 60000 80000

Opower Wave 2010 HEA Participants 2010 Customers Control Treatment

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How to interpret lift results

Relatively few customers participate in opt-in EE programs…

4136 HEA Participants

20000 40000 60000 80000

Opower Wave 2010 HEA Participants 2010 Customers Control Treatment

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How to interpret lift results

… but Opower increases the number of customers that do.

4136 HEA Participants

0.0% 1.0% 2.0% 3.0% 4.0% 5.0% HEA Participants in Wave 2010 Participation Rate

21% lift, 530 incremental participants

20000 40000 60000 80000

Opower Wave 2010 HEA Participants 2010 Customers Control Treatment

Relatively few customers participate in opt-in EE programs…

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RCT Measured Savings Incremental Deemed Savings

10000 20000 30000 40000 50000 60000

MWh

Measured and deemed savings across all programs at a northeast utility

Incremental deemed savings remains a small part of Opower’s total savings

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RCT Measured Savings Incremental Deemed Savings

10000 20000 30000 40000 50000 60000

MWh

Measured and deemed savings across all programs at a northeast utility

Incremental deemed savings remains a small part of Opower’s total savings

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3.4% due to incremental deemed savings 96.6% behavioral and untracked installed measures

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Pan-client results

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Wide range of results

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Median Lift = 9%, Average Lift = 17%

  • 20%

0% 20% 40% 60% 80% 100% 120% 140%

Participation % Lift EE Progams

Program Lift Across Programs at 11 utilities

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Participation lift varies by program type

Low cost programs show strongest lift

0% 5% 10% 15% 20% 25% 30% 35% 40% Water HVAC Rebate Appliance Rebate Weatherization Appliance Recycling Home Audit

Program % Lift EE Program Type

Lift In EE Program Participation

test vs control

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The message matters

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The message matters

No Promotion

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The message matters

No Promotion Promotional message 1 Promotional message 2

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The message matters

No Promotion Promotional message 1 Promotional message 2

Which promotional language drives the most program participation?

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The message matters

No Promotion Promotional message 1 Promotional message 2

Which promotional language drives the most program participation? RCT lets you test!

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The message matters

0.0% 0.1% 0.2% 0.3% 0.4% 0.5% 0.6% 0.7% 0.8%

Control No promo Promo 1 Promo 2 Participation Rate Promotional Message Test Group Promotional language in Opower’s Home Energy Reports effect on participation at Midwest utility

94% Lift 107% Lift 175% Lift

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0.00% 0.05% 0.10% 0.15% 0.20% 0.25% 0.30% 0.35% 0.40% 0.45% 0.50% Monthly Participation Rate Month

Monthly Home Energy Audit Program Participation Rate at Northeast Utility

Control Rate Recip Rate

Participation lift changes over time

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Opower Start Home Audit Promo

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0.00% 0.05% 0.10% 0.15% 0.20% 0.25% 0.30% 0.35% 0.40% 0.45% 0.50% Monthly Participation Rate Month

Monthly Home Energy Audit Program Participation Rate at Northeast Utility

Control Rate Recip Rate

Participation lift changes over time

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Opower Start Home Audit Promo

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What’s next?

  • Further time-series analysis
  • More A/B testing of Opower treatments
  • Demographic targeting
  • International
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Thanks! Questions?

Arhan Gunel Analytics

arhan.gunel@opower.com

Why do treatments and controls taste so similar?