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Are You Giving Teachers Blisters?
Finding the Right Fit for an EdTech Startup
Are You Giving Teachers Blisters? Finding the Right Fit for an - - PowerPoint PPT Presentation
Are You Giving Teachers Blisters? Finding the Right Fit for an - - PowerPoint PPT Presentation
Are You Giving Teachers Blisters? Finding the Right Fit for an EdTech Startup There's an awful lot you can tell about a person by their shoes Forrest Gump Everybody. Specific. Fads. Revolutionary. Shit! It hurts when a product
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“There's an awful lot you can tell about a person by their shoes”
Forrest Gump
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Everybody.
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Specific.
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Fads.
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Revolutionary.
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Shit!
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It hurts when a product is not the right fit.
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"With the current trend for technology in education absolutely booming, there can be a temptation for teachers to simply shoehorn technology into the curriculum for the sake of it."
Laura Bates - Fractus Learning
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Teachers get blisters.
"EdTech entrepreneurs without classroom experience who are trying to reshape my students’ learning environments in ways that make absolutely no sense"
Leslie Madsen-Brooks - The Clutter Museum
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We're in an EdTech boom... Why the friction?
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“Big breakthroughs happen when what is suddenly possible meets what is desperately necessary.”
Thomas L. Friedman - New York Times
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2 Stories...
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September 2011
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"Designed and built it myself with the guidance and input of my wife, father, and sister-in-law, who are all teachers."
Jarrod Drysdale - Interview, Dec 2010
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“I ran ads. I wrote link bait blog
- posts. I tweeted. I facebooked.
Sent more emails. I offered free subscriptions to every teacher I met.”
Jarrod Drysdale - Blog Post, Sep 2011
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“Is this enough for me to switch from my current gradebook?” My conclusion was, “Not yet.”
Scott Messinger - Blog Comment, Sep 2011
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The Product: Chuck Taylor All-Stars
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The Man: Who was Chuck Taylor?
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60% of all
Americans have owned at least one pair of these sneakers!
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Chucks or a Knacks?
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"Customer feedback
- ver intuition."
Steve Blank
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Feedback = Input from REAL educators
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A truly cross-functional team has all of the necessary skills to deliver the product.
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"It is so much more fun for ed techies to talk to other ed techies (rather) than to teachers."
Robert Kozma - Frustrated Educator
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“The desire to reach for the stars is ambitious. The desire to reach hearts is wise.”
Maya Angelou
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Building connections, relationships and influence is big part of product success.
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Education is a global
- pportunity!
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"The greater the
- bstacle, the
more glory in
- vercoming it."
Molière
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“I believe the motion picture is destined to revolutionize our educational system and that in a few years it will supplant largely, if not entirely, the use of textbooks.”
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“I believe the motion picture is destined to revolutionize our educational system and that in a few years it will supplant largely, if not entirely, the use of textbooks.”
Thomas Edison, 1922
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Education is a lot more than just the classroom.
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"Ongoing professional development needs to be valued and integrated into the culture of the schools."
NMC Horizon Project Preview 2013 K-12 Edition
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B.Y.O.D.
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"Education is the most powerful weapon which you can use to change the world."
Nelson Mandella
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Be in it for the right reasons.
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Be prepared for the long game.
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Be passionate about learning.
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Thanks!
www.fractuslearning.com @fractuslearning