MARKETING IMPLEMENTATION BOOTCAMP FEBRUARY 19-21, 2020 What is - - PowerPoint PPT Presentation

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Aug 25, 2022 383 likes •574 views

MARKETING IMPLEMENTATION BOOTCAMP FEBRUARY 19-21, 2020 What is your outcome or end goal? Money Math = C.O.A. - your most important marketing metric Who is your campaign for? End Goal = Schedule an Appointment NOT get more NEW CLIENTS.

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MARKETING IMPLEMENTATION BOOTCAMP

FEBRUARY 19-21, 2020

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Money Math = C.O.A. - your most important marketing metric Who is your campaign for? What is your outcome or end goal?

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End Goal = Schedule an Appointment

NOT get more NEW CLIENTS.

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All-Digital Marketing Funnel

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Offline → Online Marketing Funnel

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ALL-Offline Marketing Funnel

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Every funnel starts with the prospect taking “Bait”

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Landing Page Facebook Ad Mock Book Cover

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Landing Page Ad Mock Book Cover

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6 Stages of Growth Quiz

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Your Bait Must:

1. Speak to your client’s needs/pain/wants 2. Address and shed light on the burning problem/frustration 3. Introduce a solution (you/your service) 4. Have a clear CTA with next steps

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Create Your Bait

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1. Has a compelling title that speaks to your prospect

2. Offers a specific solution to a specific market
3. Hammers in “One big thing” (or idea or problem)

Just ONE

4. Speaks to the desired end result - benefit
5. Sets expectations for a future relationship with

you

6. Is easy to consume by the prospect

Bait Checklist

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WRITE A HEADLINE THAT SPEAKS TO YOUR CUSTOMER & THE BAIT WE’RE OFFERING TO SOLVE THEIR PROBLEM

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DIFFERENT TYPES OF HEADLINES

1. SOCIAL PROOF

Why Small Business Owners Are Obsessing Over ADA Compliance (And you should be too)

2. THREAT BASED

7 Things to Do to Keep Custody of Your Kids After Your Divorce

3. GAIN BASED - Benefit + Promise

5 Easy Tips For Obtaining Your Legal Residence Faster

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DESIGN YOUR AD(S)

1. Headline that speaks to the prospect; Hint:

Customer avatar survey

2. Image illustrating the problem they have or

benefit they want

3. Something that let’s the prospect know this is

for them, either in text or in the image

4. Clear CALL-TO-ACTION
5. A benefit/incentive for taking action

Your ad must contain the following elements:

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BUILD YOUR LANDING PAGE

YOUR LANDING PAGE CONTINUES THE CONVERSATION WHERE YOUR AD LEFT OFF

1. Has a headline that speaks to the ad the person took action on…

Can be the same headline or a variation with slightly more info.

2. Image of whatever is solving the problem that is being presented

and/or of the benefit they will feel by taking your solution

3. Look & feel matches the ad so the prospect doesn’t feel like they

just had bait & switch – you are picking up the conversation of the ad

*Can have video but doesn’t need to