MARKETING IMPLEMENTATION BOOTCAMP FEBRUARY 19-21, 2020 What is - PowerPoint PPT Presentation

MARKETING IMPLEMENTATION BOOTCAMP FEBRUARY 19-21, 2020

What is your outcome or end goal? Money Math = C.O.A. - your most important marketing metric Who is your campaign for?

End Goal = Schedule an Appointment NOT get more NEW CLIENTS.

All-Digital Marketing Funnel

Offline → Online Marketing Funnel

ALL-Offline Marketing Funnel

Every funnel starts with the prospect taking “Bait”

Landing Page Mock Book Cover Facebook Ad

Ad Landing Page Mock Book Cover

6 Stages of Growth Quiz

Your Bait Must: 1. Speak to your client’s needs/pain/wants 2. Address and shed light on the burning problem/frustration 3. Introduce a solution (you/your service) 4. Have a clear CTA with next steps

Create Your Bait

Bait Checklist 1. Has a compelling title that speaks to your prospect 2. Offers a specific solution to a specific market 3. Hammers in “One big thing” (or idea or problem) Just ONE 4. Speaks to the desired end result - benefit 5. Sets expectations for a future relationship with you 6. Is easy to consume by the prospect

WRITE A HEADLINE THAT SPEAKS TO YOUR CUSTOMER & THE BAIT WE’RE OFFERING TO SOLVE THEIR PROBLEM

DIFFERENT TYPES OF HEADLINES 1. SOCIAL PROOF Why Small Business Owners Are Obsessing Over ADA Compliance (And you should be too) 2. THREAT BASED 7 Things to Do to Keep Custody of Your Kids After Your Divorce 3. GAIN BASED - Benefit + Promise 5 Easy Tips For Obtaining Your Legal Residence Faster

DESIGN YOUR AD(S) Your ad must contain the following elements: 1. Headline that speaks to the prospect; Hint: Customer avatar survey 2. Image illustrating the problem they have or benefit they want 3. Something that let’s the prospect know this is for them, either in text or in the image 4. Clear CALL-TO-ACTION 5. A benefit/incentive for taking action

BUILD YOUR LANDING PAGE YOUR LANDING PAGE CONTINUES THE CONVERSATION WHERE YOUR AD LEFT OFF 1. Has a headline that speaks to the ad the person took action on… Can be the same headline or a variation with slightly more info. 2. Image of whatever is solving the problem that is being presented and/or of the benefit they will feel by taking your solution 3. Look & feel matches the ad so the prospect doesn’t feel like they just had bait & switch – you are picking up the conversation of the ad *Can have video but doesn’t need to