WA G A D A’ S D I G I TA L M A R K E T I N G DIGITAL MARKETING BOOTCAMP C H E R Y L L U Z E T I 1 0 . 0 3 . 2 0 2 0
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How do I improve the ROI of my social How do I get media? time to do my social media?
Social Media now represents 10.6% of a company’s marketing budget *https://sproutsocial.com/insights/data/2018-index/
T I M E S A V I N G T I P S T O I M P R O V E Y O U R S O C I A L M E D I A R O I www.wagada.co.uk
TIP #1 Remove Distractions
Purpose of SEO Shockingly, nearly half (45%) of businesses don’t have a digital marketing strategy, but they are doing digital marketing. (Smart Insights, Managing Digital Marketing 2019, 2019).
TIP #2 Manage and Track your Time
Plan your day in advance Track your Time • Use a tool to track your time Avoid constant interruptions
It takes 23 minutes to Track your Time get back onto task… • Use a tool to track your time https://www.ics.uci.edu/~gmark/chi08-mark.pdf
Track your Time • Use a tool to track your time
TIP #3 Don’t Multitask – Stay Focussed
We are most Track your Time effective when we focus our attention on one thing at a time… • Use a tool to track your time
TIP #4 Choose the Right Platform, for the Right Message
Match the Message and the Platform… Create a mission statement for each of your channels: • Facebook is best for acquiring new customers via paid advertising. • Instagram is where you build brand affinity with existing customers. • Twitter is where you engage press and industry influencers. • LinkedIn is where you engage existing employees and attract new talent. • YouTube is where you support existing customers with education and video help content
TIP #5 Batch Tasks
Why Batch? Set aside a block of time to complete a task! • Improves productivity • Allows your brain to see the repetitive side of the task, so work through the tasks quicker • Improve focus, reduce distractions • Batching is great when generating ideas and researching, and you get into the topic and flow from one idea to the next. • Rather than acting reactively to situations, you are planning and preparing in advance
What to Batch? Content Research Calendar Seasonal Engagement Planning Scheduling
Why Use a Content Calendar • Allow you to be more organised • Avoid mistakes and typos – planning in advance allows reflection. • Ensures that you always have content to go out, even when you are really busy • Never forget a seasonal event again!
Content Calendar Templates • Contetn calendar • Research • Schedule • Themes https://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/
Why Use a Scheduler? • Uploading the content in batches is quicker • Allows you to check it before it goes and reflect on it • Makes sure there is always content ready to go • Allows you to post content at the times when your followers are present, even if this is the middle of the night • Makes it easier to experiment with different times to schedule. • You can use it to create a workflow, whereas a junior member of staff can create the content and a more experienced manager can check it.
TIP #7 Use Tools to Save Time
Take Advantage of Trending Hashtags • Reach more people! • Be on the pulse with new developments
• Find trending hashtags • Canva to create content • Others?
• Find trending hashtags • Canva to create content • Others?
• Professional photography • Templates to make graphic design easy
TIP #6 Use Content Curation
What is Content Curation • Content curation is the process of finding relevant content from external sources and sharing it with your audience • It helps your audience find the best content online • Limit yourself around 25% of your content curated. • Promotes you as the expert, sharing quality content.
Why Curate Content • Save time – why reinvent the wheel? • Fill up your content calendar • Show yourself as a thought leader • Stay relevant and show you are up to date • Connect with influencers
TIP #8 Repurpose Content
What is Content Repurposing? • When you’re writing content, think about how it could be shared on other channels. • Take blog articles you have already written and think about how they could be repurposed.
What is Content Repurposing? • Take a long article and break it up into smaller chunks for posts • Pull out stats for Tweets • Take out quotes and then link to the full article • Turn the content into an animation for Facebook – can be done with PPT pulling out the key facts • Record a video with you talking about the content • Turn it into an infographic…
Key Takeaways • Keep focussed and plan in advance so you don’t get lost in the rabbit hole of social media • Track your time • Find time saving tools • Find ways to save time with your content: • Repurpose your content • Use content curation
info@wagada.co.uk S U C C E S S F U L L Y D E L I V E R I N G O N L I N E @ wagada_stalbans V I S I B I L I T Y F O R A M B I T I O U S C L I E N T S www.facebook.com/wagada www.instagram.com/wagadahq www.linkedin.com/wagada www.wagada.co.uk C h e r y l L u z e t M a n a g i n g D i r e c t o r W a g a d a
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