Content Marketing Bootcamp: 5 Simple Steps to Get Started April 21 st - PowerPoint PPT Presentation

Content Marketing Bootcamp: 5 Simple Steps to Get Started April 21 st , 2011 Joe Pulizzi Pawan Deshpande Content Marketing Institute HiveFire Inc, Curata @junta42 @tweetsfrompawan Join us on Twitter #AMACurata

Are Marketers Publishers? Join us on Twitter #AMACurata

Join us on Twitter #AMACurata Shutterstock

Join us on Twitter #AMACurata

Join us on Twitter #AMACurata Shutterstock

Join us on Twitter #AMACurata

Join us on Twitter #AMACurata Shutterstock

Join us on Twitter #AMACurata

Publishing : • Publishing is the process of production and dissemination of information – the activity of making information available for public view. • Includes both original and curated content. http://en.wikipedia.org/wiki/Publisher Join us on Twitter #AMACurata

Former Barriers to Entry • Content Acceptance • Talent • Technology • Databases Join us on Twitter #AMACurata

Content Marketing Join us on Twitter #AMACurata

Join us on Twitter #AMACurata

Join us on Twitter #AMACurata

Yes, we are all PUBLISHERS … Join us on Twitter #AMACurata

Join us on Twitter #AMACurata

Join us on Twitter #AMACurata

Search Engine Social Media Optimization STORYTELLING Lead Generation Join us on Twitter #AMACurata

Join us on Twitter #AMACurata

Join us on Twitter #AMACurata

Join us on Twitter #AMACurata

Becoming the Industry Expert • Average 24 posts per week/90% participation. • Over 30,000 visits in six months. • 4,600 enewsletter subscribers with 25% open rate. • Over 1000 published blogs, articles, videos and podcasts, as well as the best curated content in the industry. Join us on Twitter #AMACurata

Join us on Twitter #AMACurata

Join us on Twitter #AMACurata

Becoming the Expert • Valuable, Relevant, Compelling Content distributed to customers and prospects on a consistent basis. • Making sense of all the content created in the industry for customers and prospects (curation). Join us on Twitter #AMACurata

What is Content Curation? “Content Curation is the act of continually finding, grouping, organizing and sharing the best and most relevant content on a specific issue online.” - Rohit Bhargava, Ogilvy *1(2)5) *1(2)3) *1(2)4) !"#$%&'()-./0%) !"#$%&'$()& !"#$%&'()*+,%) !"#$%&/0+$,&1)2',)3)4& ,-(%./0 ! !"#$%&'() *+$"() !"#$%&*"%$+,&-).$+& )!"#$%&'()1/234.)5+#34) Join us on Twitter #AMACurata

Content Curation Produces Results Build Thought Leadership Improve Search Engine Optimization Build Qualified Leads Join us on Twitter #AMACurata

Content Curation Adoption Survey Join us on Twitter #AMACurata

Content Curation Adoption Survey Join us on Twitter #AMACurata

Content Curation Adoption Survey Join us on Twitter #AMACurata

Content Curation Adoption Survey Join us on Twitter #AMACurata

Content Curation Adoption Survey Join us on Twitter #AMACurata

Curation Example: CMO.com Join us on Twitter #AMACurata

Curation Example: Verne Global Join us on Twitter #AMACurata

Getting Started – 5 Simple Steps 1. Pick your topic 2. Find and follow your sources 3. Organize your content 4. Create your own content 5. Share your content Join us on Twitter #AMACurata

Step 1: Pick your topic • What do you want to be known for? • Think beyond your brand Join us on Twitter #AMACurata

Step 2: Find and follow your sources • Create a source list • Who is your PR agency following? • Keyword research • Trade and industry publications, blogs • Analysts • Social media search • Monitor Join us on Twitter #AMACurata

Step 2: Find and follow your sources • Create a source list • Monitor • Sign-up for newsletters • Follow on Facebook, LinkedIn, Twitter • Subscribe to blogs • Set-up google alerts Join us on Twitter #AMACurata

Step 3: Organize your content • Effective and informative categorization • Part of the daily routine • Filter out the noise Join us on Twitter #AMACurata

Step 4: Create your own content • Create – add value • Commentary – provide context and connections • Conversation - provide unique thoughts and perspective • Content – create original content Join us on Twitter #AMACurata

Step 5: Share your content • Curate regularly and consistently to establish leadership • Choose more than one venue Tools for sharing content: • Microsite • Newsletters • Social Media • Feeds Join us on Twitter #AMACurata

Create, curate but don’t Pirate • Always attribute sources • Link to original content, do not scrape • Be cognizant of fair-use practices Join us on Twitter #AMACurata

Quick tips to get started • Share industry information through social media – Linkedin, Facebook, Twitter • Follow companies on Linkedin • DIGG and delicious • Google Reader Join us on Twitter #AMACurata

Additional Resources • Try Curata Free for 30 Days to get started Sign-up at www.GetCurata.com • More info on content curation www.contentcurationmarketing.com • Attend Content Marketing World www.contentmarketingworld.com Use Code “Curata” for $100 off Join us on Twitter #AMACurata