KICK-START YOUR CONTENT MARKETING Workshop presented by Crystal - - PowerPoint PPT Presentation

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KICK-START YOUR CONTENT MARKETING Workshop presented by Crystal - - PowerPoint PPT Presentation

KICK-START YOUR CONTENT MARKETING Workshop presented by Crystal Picard, Design & Marketing #BlogJam2017 www.crystalpicard.com WHAT IS CONTENT MARKETING? Content Content Strategy What to post on Social media Copy in Blog posts


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KICK-START YOUR CONTENT MARKETING

Workshop presented by Crystal Picard, Design & Marketing

www.crystalpicard.com

#BlogJam2017

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www.crystalpicard.com/blogjam

  • Copy in Blog posts
  • Infographics
  • White Papers
  • Video
  • Memes (used sparingly)
  • Reviews
  • Guides/eBooks/Case study
  • Newsletter
  • Interviews/podcasts
  • Guest posts
  • What you write in your Tweets
  • How you respond to engagement online
  • The GIFs you post
  • The posts you share from others
  • Collaborations and Quotes
  • What to post on Social media
  • What to write about on their blog
  • What online platforms to engage on
  • What Facebook groups to become a part of
  • Facebook group, page or their own online community
  • How to build their brand online
  • What types of content to create for specific information
  • What relationships to build with other online influencers
  • Whether to focus on Guest interviewing or being a guest

interviewed

  • Podcasts, Video, Live?
  • How to interact with fans and trolls
  • How to post about controversial subjects to benefits your

brand

  • What your Social Media ad spend should be
  • What your Google Ad spend should be
  • Keyword strategy, analytics tracking, KPI’s

Content Content Strategy

WHAT IS CONTENT MARKETING?

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www.crystalpicard.com/blogjam

THE LEAN CONTENT STRATEGY

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www.crystalpicard.com/blogjam

FOCUS YOUR TOPICS

In Focusing your blog, we want to figure out the problem your blog solves, your solution and your revenue.

  • 1. What you offer.
  • 2. The problem you solve.
  • 3. Your revenue streams.
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www.crystalpicard.com/blogjam

SERVE YOUR AUDIENCE

The next step of this process is developing an idea of what your ideal audience is looking for, to make sure you are producing content out of Empathy.

  • 1. Your Reader’s issue.
  • 2. How they currently solve it.
  • 3. How you solve it better.
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www.crystalpicard.com/blogjam

THE KICKSTARTER

Use a timer and pick your 4 favourite prompts. Come up with more content than you need so you can pick the best topics for your Audience.

  • 1. Brainstorm topic ideas.
  • 2. Link it to a Blog CTA.
  • 3. Write those links on the

sheet attached.

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THANK YOU!

www.crystalpicard.com

#BlogJam2017

Download Buyer Persona spreadsheet and workbook at: crystalpicard.com/blogjam