KICK-START YOUR CONTENT MARKETING Workshop presented by Crystal - PowerPoint PPT Presentation

May 08, 2023 •819 likes •909 views

KICK-START YOUR CONTENT MARKETING Workshop presented by Crystal Picard, Design & Marketing #BlogJam2017 www.crystalpicard.com WHAT IS CONTENT MARKETING? Content Content Strategy What to post on Social media Copy in Blog posts

KICK-START YOUR CONTENT MARKETING Workshop presented by Crystal Picard, Design & Marketing #BlogJam2017 www.crystalpicard.com
WHAT IS CONTENT MARKETING? Content Content Strategy • What to post on Social media • Copy in Blog posts • What to write about on their blog • Infographics • What online platforms to engage on • White Papers • What Facebook groups to become a part of • Video • Facebook group, page or their own online community • Memes (used sparingly) • How to build their brand online • Reviews • What types of content to create for specific information • Guides/eBooks/Case study • What relationships to build with other online influencers • Newsletter • Whether to focus on Guest interviewing or being a guest • Interviews/podcasts interviewed • Podcasts, Video, Live? • Guest posts • How to interact with fans and trolls • What you write in your Tweets • How to post about controversial subjects to benefits your • How you respond to engagement online brand • The GIFs you post • What your Social Media ad spend should be • The posts you share from others • What your Google Ad spend should be • Collaborations and Quotes • Keyword strategy, analytics tracking, KPI’s www.crystalpicard.com/blogjam
THE LEAN CONTENT STRATEGY www.crystalpicard.com/blogjam
FOCUS YOUR TOPICS In Focusing your blog, we want to figure out the problem your blog solves, your solution and your revenue. 1. What you offer. 2. The problem you solve. 3. Your revenue streams. www.crystalpicard.com/blogjam
SERVE YOUR AUDIENCE The next step of this process is developing an idea of what your ideal audience is looking for, to make sure you are producing content out of Empathy. 1. Your Reader’s issue. 2. How they currently solve it. 3. How you solve it better. www.crystalpicard.com/blogjam
THE KICKSTARTER Use a timer and pick your 4 favourite prompts. Come up with more content than you need so you can pick the best topics for your Audience. 1. Brainstorm topic ideas. 2. Link it to a Blog CTA. 3. Write those links on the sheet attached. www.crystalpicard.com/blogjam
THANK YOU! Download Buyer Persona spreadsheet and workbook at: crystalpicard.com/blogjam #BlogJam2017 www.crystalpicard.com

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