CONTENT DURING CORONAVIRUS LUCINDA DAWES - STRATEGIC CONTENT - - PowerPoint PPT Presentation

CONTENT DURING CORONAVIRUS

Copywriter & Content Marketer Online training courses Content strategy consulting

LUCINDA DAWES - STRATEGIC CONTENT MARKETING

The Do's

Still here and open Nurture contacts Get ahead of your competition

KEEP CREATING CONTENT

Empathise Build connection Don't make it your sole focus

AKNOWLEDGE COVID 19

Dilute the negativity Give value and fill up your love cup Quality & concise

STAY POSITIVE & GIVE VALUE

Improve your SEO Build better relationships Plant seeds

PLAY THE LONG GAME

Strategic Content Marketing 2020 | Content During Coronavirus

THE DON'TS

You want people to WANT to read what you have to say.

BE A NEGATIVE NANCY

You'll seem disconnected and ignorant.

IGNORE COVID ALTOGETHER

Everyone is just a little bit "Corona-ed out" . They want a breath of fresh air.

FOCUS ON CORONAVIRUS

Content is for building relationships

• sales campaigns are

for selling.

PANIC SELL IN YOUR CONTENT

Strategic Content Marketing 2020 | Content During Coronavirus

CONTENT WRITING CRASH COURSE

Email me at lucinda@strategiccontentmarketing.co.uk for more information - no pushy pitch and no hard sell!

LEARN HOW TO CREATE KILLER CONTENT THAT BRINGS MORE LEADS AND SALES TO YOUR SMALL BUSINESS.

Strategic Content Marketing 2020 | Content During Coronavirus

WHAT DO I KNOW? In 2016 we made drastic changes to our businesses so we could travel full time with the kids.

REMOTE WORKING

TOP TIP NO 1:

Better focus Ability to work anywhere Less stress for everyone

BUY NOISE CANCELLING HEADPHONES

Strategic Content Marketing 2020 | Content During Coronavirus

TOP TIP NO 2:

Avoid overwhelm and burn out from never being able to "switch off" Help you to be more productive and give your kids fair warning of what is expected and when Be flexible and realistic Traffic light system - Red, Yellow, Green

STICK TO A SCHEDULE & HAVE A PLAN FOR JUGGLING THE KIDS

Strategic Content Marketing 2020 | Content During Coronavirus

TOP TIP NO 3:

Zoom - Get over your fear of video calls Trello, Asana or similar team task management Upgrade your internet speed Lots of activities for the kids NOISE CANCELLING HEADPHONES 😄

GET THE RIGHT TOOLS FOR THE JOB

Strategic Content Marketing 2020 | Content During Coronavirus

There's always gin!

IF REMOTE WORKING DOESN'T WORK FOR YOU....

Strategic Content Marketing 2020 | Content During Coronavirus