Publicity New seat belt law enlisting the help of children - - PowerPoint PPT Presentation

Publicity

New seat belt law – enlisting the help of children

Publicity

Drink/drive 2006

Partnership Working

• Meet regularly with Road Safety Officers from all the authorities within the

Yorkshire and Humber region to share information and ideas

• Continue to meet with officers from the other three S.Y authorities to set targets

and co-ordinate our overall approach to reducing casualties

• Maintain regular contact with other practitioners and work together to achieve

the National and Local casualty reduction targets. These include S.Y. Police, Health Authority, Fire and Rescue Service, Engineers, Safety Camera Partnership, School travel Planners, local retailers etc.

Future Events

• The “Heroes Roadshow” will visit four comprehensive schools between 5-8

March

• Richard Rozel, the road safety clown will be providing 20 performances of his

magical show for primary school pupils between 5-16 March

• Distribution of Information in support of the new mobile phone legislation
• “Choices” an interactive play looking at attitudes to driving, for comprehensive

pupils will be rolled out throughout the year

• Launch of “For my Valentine” campaign, aimed at young drivers

For My Valentine – background

• Every year approximately 3500 people are killed in road crashes countrywide with

many more seriously injured

• A disproportionate number of crashes involve the 17 -25 age group with inappropriate

speed being a significant factor in these

• In Rotherham this age group forms 9.6% of the population but in last 3 years made up

40% of the number of people killed and seriously injured

• This age group is difficult to reach having left school and being in a position to drive
• Poster campaign devised to try and increase young driver awareness about the

dangers of travelling at inappropriate speed and reduce their chance of being involved in a crash

The poster campaign

• Design of the posters directed towards young drivers with various hard hitting

messages

• Posters are to be A4 sized fastened to street lights
• Places where young people frequent on a regular basis will be targeted
• These include areas of the town centre together with the centres of Dinnington,

Maltby, Swinton and Wath

• A number of sites near secondary schools and colleges will also be targeted
• Campaign will be run 3 times per year to ensure the message is maintained
• First campaign aimed at Valentines Day hence the ‘For My Valentine’ theme

F F o

• r

r m m y y V V a a l l e en n t t i i n n e e

As a young female you are more likely to die as a car passenger than as a driver Speeding Kills

Rotherham Safe

This poster has been produced by Rotherham Metropolitan Borough Council’s Road Safety team, aimed at reducing the number of people killed and seriously injured on the borough’s roads – particularly younger drivers and passengers

F F o

• r

r m m y y V V a a l l e en n t t i i n n e e

E very year over 1,000 young lives are lost in road crashes Please don’t speed

Rotherham Safe

This poster has been produced by Rotherham Metropolitan Borough Council’s Road Safety team, aimed at reducing the number of people killed and seriously injured on the borough’s roads – particularly younger drivers and passengers